{"id":49540,"date":"2016-07-27t05:00:44","date_gmt":"2016-07-27t09:00:44","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=49540"},"modified":"2018-03-01t07:47:41","modified_gmt":"2018-03-01t12:47:41","slug":"content-categories-leverage","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/07\/27\/content-categories-leverage\/","title":{"rendered":"content categories and how to leverage them"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49542\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories-424x256.png\" alt=\"chart of social media content categories\" width=\"424\" height=\"256\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories-424x256.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories.png 518w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>match leads to streams.<br \/>\n<\/strong><\/p>\n<p><i>by becky livingston<\/i><\/p>\n<p>to start in social media, you\u2019ll only need four or five categories \u2013 start small, or you\u2019ll get overwhelmed.<\/p>\n<blockquote><p><b>more on social media:<\/b> <a href=\"\/\/www.g005e.com\/2016\/06\/29\/diy-design-social-media\/\">diy design for social media<\/a> | <a href=\"\/\/www.g005e.com\/2016\/06\/08\/tailor-content-to-social-media-platform\/\">tailor content to social media platform<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/18\/how-to-track-whos-clicking-your-links\/\">how to track who\u2019s clicking your links<\/a> | <a href=\"\/\/www.g005e.com\/2016\/04\/27\/which-social-media-should-you-use\/\">which social media should you use?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/04\/10\/how-social-media-works-with-accountants-top-5-marketing-goals\/\">how social media works with accountants\u2019 top 5 marketing goals<\/a><\/p><\/blockquote>\n<p>in this example, i have stripped down some client specifications to the bare minimum, just to show the categories of content they decided to use.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/07\/27\/content-categories-leverage\/#more-49540\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f07%2f27%2fcontent-categories-leverage%2f&amp;t=content+categories+and+how+to+leverage+them'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2016%2f07%2f27%2fcontent-categories-leverage%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20content%20categories%20and%20how%20to%20leverage%20them&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2016\/07\/27\/content-categories-leverage\/\" title=\"email this: content categories and how to leverage them \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49542\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories-424x256.png\" alt=\"chart of social media content categories\" width=\"424\" height=\"256\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories-424x256.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/livingston_ch4contentcategories.png 518w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>match leads to streams.<br \/>\n<\/strong><\/p>\n<p><i>by becky livingston<\/i><\/p>\n<p>to start in social media, you\u2019ll only need four or five categories \u2013 start small, or you\u2019ll get overwhelmed.<\/p>\n<blockquote>\n<p><b>more on social media:<\/b> <a href=\"\/\/www.g005e.com\/2016\/06\/29\/diy-design-social-media\/\">diy design for social media<\/a> | <a href=\"\/\/www.g005e.com\/2016\/06\/08\/tailor-content-to-social-media-platform\/\">tailor content to social media platform<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/18\/how-to-track-whos-clicking-your-links\/\">how to track who\u2019s clicking your links<\/a> | <a href=\"\/\/www.g005e.com\/2016\/04\/27\/which-social-media-should-you-use\/\">which social media should you use?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/04\/10\/how-social-media-works-with-accountants-top-5-marketing-goals\/\">how social media works with accountants\u2019 top 5 marketing goals<\/a><\/p>\n<\/blockquote>\n<p>in this example, i have stripped down some client specifications to the bare minimum, just to show the categories of content they decided to use.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/07\/27\/content-categories-leverage\/#more-49540\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f07%2f27%2fcontent-categories-leverage%2f&amp;t=content+categories+and+how+to+leverage+them'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2016%2f07%2f27%2fcontent-categories-leverage%2f&amp;title=content+categories+and+how+to+leverage+them&amp;summary=match+leads+to+streams.%0d%0a%0d%0a%0d%0aby+becky+livingston%0d%0a%0d%0ato+start+in+social+media%2c+you%e2%80%99ll+only+need+four+or+five+categories+%e2%80%93+start+small%2c+or+you%e2%80%99ll+get+overwhelmed.%0d%0amore+on+social+media%3a+diy+design+for+social+media+%7c+tailor+content+to+social+media+platform+%7c+how+to+track+who%e2%80%99s+clicking+your+links+%7c+which+social+me'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on 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href=\"mailto:?subject=cpa%20trendlines%20:%20content%20categories%20and%20how%20to%20leverage%20them&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2016\/07\/27\/content-categories-leverage\/\" title=\"email this: content categories and how to leverage them \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1364,"featured_media":45757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2292],"tags":[906],"class_list":["post-49540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-social-media","tag-social-media","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>content categories and how to leverage them - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2016\/07\/27\/content-categories-leverage\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"content categories and how to leverage them - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2016\/07\/27\/content-categories-leverage\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" 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