{"id":49384,"date":"2016-07-02t05:00:44","date_gmt":"2016-07-02t09:00:44","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=49384"},"modified":"2018-07-05t10:05:06","modified_gmt":"2018-07-05t14:05:06","slug":"marketing-vs-selling","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/07\/02\/marketing-vs-selling\/","title":{"rendered":"marketing vs. selling: both must serve the client first"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/womanmanmeeting_adobestock_9697632.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49385\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/womanmanmeeting_adobestock_9697632-424x305.jpeg\" alt=\"woman explaining financial brochure to man\" width=\"424\" height=\"305\" \/><\/a>it comes down to what will best serve your clients.<br \/>\n<\/strong><\/p>\n<p><i>by ed mendlowitz<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/em16hbstp\/\"><i>how to build a stronger tax practice<\/i><\/a><\/p>\n<p>there are differences between marketing and selling.<\/p>\n<p>selling is a process whose goal is an actual order. marketing involves the totality of presenting the company to the prospective customer so they want to do business with you.<\/p>\n<blockquote><p><b>more on marketing: <\/b><a href=\"\/\/www.g005e.com\/2016\/06\/11\/adopt-a-marketing-mindset\/\">adopt a marketing mindset<\/a><\/p><\/blockquote>\n<p>salespeople need immediate gratification. marketers take a long-term view.<\/p>\n<p>both are necessary for successful growth.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/07\/02\/marketing-vs-selling\/#more-49384\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/womanmanmeeting_adobestock_9697632.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49385\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/womanmanmeeting_adobestock_9697632-424x305.jpeg\" alt=\"woman explaining financial brochure to man\" width=\"424\" height=\"305\" \/><\/a>it comes down to what will best serve your clients.<br \/>\n<\/strong><\/p>\n<p><i>by ed mendlowitz<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/em16hbstp\/\"><i>how to build a stronger tax practice<\/i><\/a><\/p>\n<p>there are differences between marketing and selling.<\/p>\n<p>selling is a process whose goal is an actual order. marketing involves the totality of presenting the company to the prospective customer so they want to do business with you.<\/p>\n<blockquote>\n<p><b>more on marketing: <\/b><a href=\"\/\/www.g005e.com\/2016\/06\/11\/adopt-a-marketing-mindset\/\">adopt a marketing mindset<\/a><\/p>\n<\/blockquote>\n<p>salespeople need immediate gratification. marketers take a long-term view.<\/p>\n<p>both are necessary for successful growth.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/07\/02\/marketing-vs-selling\/#more-49384\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1341,"featured_media":42262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[700,79,216],"class_list":["post-49384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","tag-client-service","tag-marketing","tag-sales","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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