{"id":49083,"date":"2016-07-02t00:59:17","date_gmt":"2016-07-02t04:59:17","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=49083"},"modified":"2016-06-02t09:17:05","modified_gmt":"2016-06-02t13:17:05","slug":"not-all-fish-need-audits","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/07\/02\/not-all-fish-need-audits\/","title":{"rendered":"not all fish need audits"},"content":{"rendered":"<p class=\"single-title\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49085\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2-424x216.png\" alt=\"fishing lures adobestock_103169363 crop2\" width=\"424\" height=\"216\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2-424x216.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2-768x391.png 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2-849x432.png 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2.png 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/>market segmentation and why you need it.<\/strong><\/p>\n<p class=\"single-title\"><em>by gale crosley<\/em><br \/>\n<em><a href=\"http:\/\/crosleycompany.com\">crosley+co.<\/a><\/em><\/p>\n<section class=\"post_content clearfix\">successful cpa firms are typically open to approaches known to yield positive growth. so why are they so reluctant (dare i say impossibly stubborn) when it comes to embracing the concept of market segmentation?it\u2019s often perceived as complex, difficult to understand, and therefore optional. however, it is so fundamental to strategy development that bypassing market segmentation can result in years of wasted effort and disappointing growth results.market segmentation is the foundation of specialization, a natural outgrowth of mature markets like ours. cpa firms no longer have the luxury of being all things to all clients. today\u2019s market conditions require that we hone in on the needs of focused buyer groups with similar attributes. but first, we need to know what those groups are and what they need.<\/section>\n<section class=\"post_content clearfix\">&nbsp;<\/p>\n<p>it\u2019s a lot like fish. not all fish are the same, and they certainly don\u2019t all need audits. some trout need tax work. bass require business consulting. and flounder, well, they \u201cflounder\u201d and need help with everything!<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2016\/07\/02\/not-all-fish-need-audits\/#more-49083\" class=\"more-link\">read more &rarr;<\/a><\/section>\n","protected":false},"excerpt":{"rendered":"<p class=\"single-title\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49085\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2-424x216.png\" alt=\"fishing lures adobestock_103169363 crop2\" width=\"424\" height=\"216\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2-424x216.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2-768x391.png 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2-849x432.png 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/fishing-lures-adobestock_103169363-crop2.png 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/>market segmentation and why you need it.<\/strong><\/p>\n<p class=\"single-title\"><em>by gale crosley<\/em><br \/>\n<em><a href=\"http:\/\/crosleycompany.com\">crosley+co.<\/a><\/em><\/p>\n<section class=\"post_content clearfix\">successful cpa firms are typically open to approaches known to yield positive growth. so why are they so reluctant (dare i say impossibly stubborn) when it comes to embracing the concept of market segmentation?it\u2019s often perceived as complex, difficult to understand, and therefore optional. however, it is so fundamental to strategy development that bypassing market segmentation can result in years of wasted effort and disappointing growth results.market segmentation is the foundation of specialization, a natural outgrowth of mature markets like ours. cpa firms no longer have the luxury of being all things to all clients. today\u2019s market conditions require that we hone in on the needs of focused buyer groups with similar attributes. but first, we need to know what those groups are and what they need.<\/section>\n<section class=\"post_content clearfix\">&nbsp;<\/p>\n<p>it\u2019s a lot like fish. not all fish are the same, and they certainly don\u2019t all need audits. some trout need tax work. bass require business consulting. and flounder, well, they \u201cflounder\u201d and need help with everything!<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2016\/07\/02\/not-all-fish-need-audits\/#more-49083\" class=\"more-link\">read more &rarr;<\/a><\/section>\n","protected":false},"author":1348,"featured_media":29607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[],"class_list":["post-49083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this 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