{"id":48873,"date":"2016-06-08t05:00:48","date_gmt":"2016-06-08t09:00:48","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48873"},"modified":"2017-12-29t09:31:41","modified_gmt":"2017-12-29t14:31:41","slug":"tailor-content-to-social-media-platform","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/06\/08\/tailor-content-to-social-media-platform\/","title":{"rendered":"tailor content to social media platform"},"content":{"rendered":"

\"group<\/a>bonus case study: how to repurpose the same content for different outlets.<\/strong><\/p>\n

by becky livingston<\/span><\/i>
\nthe accountant\u2019s social media handbook<\/span><\/i><\/a><\/p>\n

when posting the content, keep in mind to vary the posting style to match the social media platform.<\/p>\n

more on social media:<\/b> who is your customer?<\/span><\/a> | <\/span>how to schedule and manage social media activity<\/span><\/a> | <\/span>what to say on social media<\/span><\/a> | <\/span>determine your target audience<\/span><\/a> | <\/span>how social media works with accountants\u2019 top 5 marketing goals<\/span><\/a><\/p><\/blockquote>\n

for example, facebook posts usually have question or engagement element, such as a fill-in-the-blank, open-ended question at the beginning or end, and content that is relatable from a human perspective, rather than just for informational purposes only.
\n read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"group<\/a>bonus case study: how to repurpose the same content for different outlets.<\/strong><\/p>\n

by becky livingston<\/span><\/i>
\nthe accountant\u2019s social media handbook<\/span><\/i><\/a><\/p>\n

when posting the content, keep in mind to vary the posting style to match the social media platform.<\/p>\n

\n

more on social media:<\/b> who is your customer?<\/span><\/a> | <\/span>how to schedule and manage social media activity<\/span><\/a> | <\/span>what to say on social media<\/span><\/a> | <\/span>determine your target audience<\/span><\/a> | <\/span>how social media works with accountants\u2019 top 5 marketing goals<\/span><\/a><\/p>\n<\/blockquote>\n

for example, facebook posts usually have question or engagement element, such as a fill-in-the-blank, open-ended question at the beginning or end, and content that is relatable from a human perspective, rather than just for informational purposes only.
\n read more →<\/a><\/p>\n","protected":false},"author":1364,"featured_media":45757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2292],"tags":[879,489,906,893],"class_list":["post-48873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-social-media","tag-facebook","tag-linkedin","tag-social-media","tag-twitter","membership-content","access-restricted"],"acf":[],"yoast_head":"\ntailor content to social media platform - 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