{"id":48868,"date":"2016-06-01t05:00:37","date_gmt":"2016-06-01t09:00:37","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48868"},"modified":"2017-12-21t09:20:52","modified_gmt":"2017-12-21t14:20:52","slug":"who-is-your-customer","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/06\/01\/who-is-your-customer\/","title":{"rendered":"who is your customer?"},"content":{"rendered":"
<\/a>you can’t create content until you determine your audience.<\/strong><\/p>\n by becky livingston<\/span><\/i> there are a lot of moving parts to a content strategy, but when you\u2019re working alone or with a small staff, it\u2019s hard to keep the roles and responsibilities clear as to who is doing what.<\/p>\n more on social media:<\/b> how to craft a social media profile<\/span><\/a> | <\/span>which social media should you use?<\/span><\/a> | <\/span>determine your target audience<\/span><\/a> | <\/span>what is social media?<\/span><\/a> | <\/span>how social media works with accountants\u2019 top 5 marketing goals<\/span><\/a><\/p><\/blockquote>\n i recommend creating a content calendar to help keep the machine running and moving like a well-oiled machine. here is a short list of reasons why most brands develop a content marketing strategy, to: why is buyer persona important?<\/strong><\/p>\n you want to know who your buyers are, and the type of journey they take as they move through a buying process. to help increase leads and conversions, you need to understand their buying behavior and what triggers them to act.<\/p>\n activity<\/b><\/p>\n in order to define where to go for content, as well as to determine the type of content you need to create, you must first know:<\/p>\n 1) where your client gets his\/her information. choose all that apply and fill in the \u201cother\u201d field for other options.<\/p>\n 2) what are the buyer\u2019s pain points and challenges about getting a product\/service like yours?<\/p>\n 3) what is your key marketing message when speaking with this target audience\u00a0\/\u00a0buyer persona?<\/p>\n for example, \u201cwe offer a wide range of services specifically for our manufacturing clients that we know you\u2019ll be able to use to increase your firm bottom line.”<\/em><\/p>\n \u00a0<\/em>write a few potential marketing messages for your firm\u2019s brand.<\/p>\n _____________________________________________<\/p>\n _____________________________________________<\/p>\n _____________________________________________<\/p>\n <\/p>\n <\/a><\/p>\n now that you know more about your buyer, think about their journey through the buying process. what steps do they take before actually consuming or buying your product or service?<\/p>\n here are the buying phases combined with potential content elements for each. consider what type of content, if it makes sense for your firm and if there are additional elements you could create and distribute to help move the lead through the buying process.<\/p>\n
\nthe accountant\u2019s social media handbook<\/span><\/i><\/a><\/p>\n
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