{"id":48868,"date":"2016-06-01t05:00:37","date_gmt":"2016-06-01t09:00:37","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48868"},"modified":"2017-12-21t09:20:52","modified_gmt":"2017-12-21t14:20:52","slug":"who-is-your-customer","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/06\/01\/who-is-your-customer\/","title":{"rendered":"who is your customer?"},"content":{"rendered":"

\"woman<\/a>you can’t create content until you determine your audience.<\/strong><\/p>\n

by becky livingston<\/span><\/i>
\nthe accountant\u2019s social media handbook<\/span><\/i><\/a><\/p>\n

there are a lot of moving parts to a content strategy, but when you\u2019re working alone or with a small staff, it\u2019s hard to keep the roles and responsibilities clear as to who is doing what.<\/p>\n

more on social media:<\/b> how to craft a social media profile<\/span><\/a> | <\/span>which social media should you use?<\/span><\/a> | <\/span>determine your target audience<\/span><\/a> | <\/span>what is social media?<\/span><\/a> | <\/span>how social media works with accountants\u2019 top 5 marketing goals<\/span><\/a><\/p><\/blockquote>\n

i recommend creating a content calendar to help keep the machine running and moving like a well-oiled machine. here is a short list of reasons why most brands develop a content marketing strategy, to:
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