{"id":48670,"date":"2016-05-11t05:00:52","date_gmt":"2016-05-11t09:00:52","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48670"},"modified":"2018-01-18t12:49:11","modified_gmt":"2018-01-18t17:49:11","slug":"48670","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/05\/11\/48670\/","title":{"rendered":"what to say on social media"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/youngbusinesswomantablet_adobestock_60927449.jpeg\" rel=\"attachment wp-att-48695\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-48695\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/youngbusinesswomantablet_adobestock_60927449-424x283.jpeg\" alt=\"young businesswoman using a tablet outdoors\" width=\"424\" height=\"283\" \/><\/a>let your audience tell you what they want.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">by becky livingston<\/span><\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/bl-smm\/\"><i><span style=\"font-weight: 400;\">the accountant\u2019s social media handbook<\/span><\/i><\/a><\/p>\n<p>providing valuable content and engaging in the conversation are the most basic social media tasks. if you are unwilling to do that, or cannot provide it, then either<\/p>\n<ul>\n<li>work with a consultant to do it or<\/li>\n<li>wait until you can provide these elements yourself to clients.<\/li>\n<\/ul>\n<blockquote><p><b>more on social media:<\/b> <a href=\"\/\/www.g005e.com\/2016\/04\/13\/48590\/\"><span style=\"font-weight: 400;\">what is social media?<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2016\/04\/10\/how-social-media-works-with-accountants-top-5-marketing-goals\/\"><span style=\"font-weight: 400;\">how social media works with accountants\u2019 top 5 marketing goals<\/span><\/a><\/p><\/blockquote>\n<p>be sure to look past just the big platforms, such as facebook, twitter and linkedin. do your homework to know the platforms of choice. also consider the search engine optimization, or seo, impact for your content and social posts. keywords <span style=\"font-weight: 400;\">\u2013<\/span>\u00a0terms that drive search results <span style=\"font-weight: 400;\">\u2013<\/span> are important to factor in and associate with content and social posts.<br \/>\n<!--more--><br \/>\n<strong>example<\/strong><\/p>\n<p>blog title:<\/p>\n<p style=\"padding-left: 30px;\">planning for a wedding? 7 budgeting tips you need to know<\/p>\n<p>sample tweet with keyword focus:<\/p>\n<p style=\"padding-left: 30px;\">don\u2019t live without these 7 #budgetingtips when planning a wedding. #personalfinance #weddingbudgets<\/p>\n<p>see how the keyword \u201cbudgeting\u201d made its way from the blog title into the social media post? that\u2019s what you should consider as well.<\/p>\n<p>articles, videos, images, long- and short-form content, and many more media formats are possible. consider grouping content by topics of interest to provide some continuity and organization. typical categories may include breaking headlines, industry news, ongoing series, feature stories, in-depth product or service reports, polls, special promotions, events, tips, lists and social content. when posting the same content on each platform, vary the post style, such as:<\/p>\n<ul>\n<li>open-ended question \u2013 works well with facebook<\/li>\n<li>statements \u2013 work well on linkedin<\/li>\n<li>comments\/thoughts about the content \u2013 works well with pinterest and google plus<\/li>\n<\/ul>\n<p>all formats work well on twitter.<\/p>\n<p>in \u201c71 ways to write a social media update: specific tips to engage your followers,\u201d from buffer, you can gain insight into how to write a social media update by platform. find the article at <a href=\"http:\/\/blog.bufferapp.com\/ways-to-write-social-media-updates\" target=\"_blank\" rel=\"noopener\">http:\/\/blog.bufferapp.com\/ways-to-write-social-media-updates<\/a>.<\/p>\n<p>you can also use social media management tools, such as hootsuite, to search topics of interest. twitter, google plus and facebook have trending topics so you know what\u2019s hot at the moment. twitter keeps this list most current. here are some tips on how to use the tools to find trending topics and to connect with your target audience.<\/p>\n<ul>\n<li>use the \u201c<strong>search<\/strong>\u201d function in hootsuite. add streams for phrases or hashtags that are relevant to your business so you can jump into a conversation with other people talking about the same topic.<\/li>\n<li>be <strong>careful if you auto-link other social channels <\/strong>like facebook or pinterest to twitter; you could be sending dozens of tweets in a row if you\u2019re on a pinning or tweeting craze one day. this is a surefire way to lose followers.<\/li>\n<li><strong>use a period <\/strong>at the beginning of a tweet if you start with an @ mention and want everyone in the twitterverse to see your tweet, for example: .@irsnews releases news on new spam scare tactics for #taxpayers [link]<\/li>\n<li><strong>use list and group features <\/strong>(facebook, linkedin, twitter, g+) to create groupings, e.g., create (private) lists on twitter in these categories: clients, prospects who have considered us, positive feedback from clients, and desired clients or influencers.<\/li>\n<li>add people accordingly, and create social campaigns to keep each segment engaged.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><strong>let your audience tell you what they want.<\/strong><br \/>\n<em>by becky livingston<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/bl-smm\/\">the accountant\u2019s social media handbook<\/a><\/em><\/p>\n","protected":false},"author":1364,"featured_media":45757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2292],"tags":[879,906,893],"class_list":["post-48670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what to say on 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