{"id":48574,"date":"2016-04-14t18:13:35","date_gmt":"2016-04-14t22:13:35","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48574"},"modified":"2023-07-07t12:03:25","modified_gmt":"2023-07-07t16:03:25","slug":"48574","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/04\/14\/48574\/","title":{"rendered":"seizing the $10 trillion opportunity"},"content":{"rendered":"

targeting the heart of american business \u2013<\/span> the vast market of mid-sized companies.<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

by domenick j. esposito<\/em>
\n8 steps to great<\/a><\/em><\/p>\n

let\u2019s begin by answering two basic questions:<\/p>\n

    \n
  1. what is the mid-market?<\/li>\n
  2. what is a mid-market sustainable brand?<\/li>\n<\/ol>\n

    the mid-market is commonly defined as both private and public companies with annual revenues between $10 million and $1 billion. the estimated u.s. mid-market universe is nearly 200,000 companies, largely privately held.<\/p>\n

    more from domenick j. esposito: \u00a0learning to \u2018run with the big dogs\u2019<\/a>\u00a0|\u00a0the cpa success formula: ties that bind<\/a>\u00a0 | \u00a08 steps to great: the vast new opportunities for smart, aggressive firms<\/a> | and more…<\/a><\/p><\/blockquote>\n

    these companies are a vibrant, resilient, but often neglected, segment of the u.s. economy. they represent 30 percent of all u.s. companies, one-third of all jobs and more than $10 trillion in combined annual revenue.<\/p>\n

    read more →<\/a><\/p>\n