{"id":48248,"date":"2016-06-03t05:00:04","date_gmt":"2016-06-03t09:00:04","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48248"},"modified":"2016-06-03t18:08:13","modified_gmt":"2016-06-03t22:08:13","slug":"7-ways-to-generate-leads","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/06\/03\/7-ways-to-generate-leads\/","title":{"rendered":"7 ways to generate leads"},"content":{"rendered":"

\"woman<\/a>forget what worked 20 years ago.<\/strong><\/p>\n

by sandi leyva<\/span><\/i>
\nthe accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n

the big change in lead generation for accountants is that there are many more methods out there today to get clients\u2019 attention. the problem \u2014 or the opportunity! \u2013 is most accountants are still only using the old methods.<\/p>\n

more on small-firm growth strategies:<\/b> want better clients? 5 ways to hook them<\/span><\/a> | <\/span>5 ways tech makes your work easier<\/span><\/a> | <\/span>want more clients? take these 5 steps<\/span><\/a> | <\/span>3 tips for following up with prospects<\/span><\/a> | <\/span>5 ways a deadline can help close a deal<\/span><\/a> | <\/span>if you don\u2019t develop your business, who will?<\/span><\/a> | <\/span>draw new clients in like a magnet<\/span><\/a><\/p><\/blockquote>\n

when accountants think about lead generation, methods like telemarketing and direct mail might instantly come to mind. (you might also have a really negative connotation of these methods, but if you do, hang with me for a minute.) it used to be that in telemarketing, if you made a certain number of calls, you could get one appointment, and for every certain number of appointments you set, you could get one new client.
\n read more →<\/a><\/p>\n