{"id":48246,"date":"2016-05-07t05:00:25","date_gmt":"2016-05-07t09:00:25","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48246"},"modified":"2016-05-09t15:13:45","modified_gmt":"2016-05-09t19:13:45","slug":"want-better-clients-5-ways-hook","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/","title":{"rendered":"want better clients? 5 ways to hook them"},"content":{"rendered":"

\"word<\/a><\/b>find the sweet spot for your target client.<\/strong><\/b><\/p>\n

by sandi leyva<\/span><\/i>
\nthe accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n

many accountants serve clients with extremely small businesses that gross six figures a year or even less. these clients are prone to being price-sensitive and often struggle with budgets and cash flow. if you\u2019re serving these clients, you\u2019re definitely meeting an important need in the marketplace, but you may also start to question your own prices, or worse, underprice your services.<\/p>\n

more on small-firm growth strategies:<\/b> 5 ways tech makes your work easier<\/span><\/a> | <\/span>take the focus off price<\/span><\/a> | <\/span>5 solutions when clients balk at price<\/span><\/a> | <\/span>keep more of your busy season earnings<\/span><\/a> | <\/span>want more clients? take these 5 steps<\/span><\/a><\/p><\/blockquote>\n

the good news is that, on average, the higher revenues a company earns, the more likely they are to be a higher-quality client for you. owners with larger companies, on average, are less price-sensitive and less emotional about running their businesses.
\n read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"word<\/a><\/b>find the sweet spot for your target client.<\/strong><\/b><\/p>\n

by sandi leyva<\/span><\/i>
\nthe accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n

many accountants serve clients with extremely small businesses that gross six figures a year or even less. these clients are prone to being price-sensitive and often struggle with budgets and cash flow. if you\u2019re serving these clients, you\u2019re definitely meeting an important need in the marketplace, but you may also start to question your own prices, or worse, underprice your services.<\/p>\n

\n

more on small-firm growth strategies:<\/b> 5 ways tech makes your work easier<\/span><\/a> | <\/span>take the focus off price<\/span><\/a> | <\/span>5 solutions when clients balk at price<\/span><\/a> | <\/span>keep more of your busy season earnings<\/span><\/a> | <\/span>want more clients? take these 5 steps<\/span><\/a><\/p>\n<\/blockquote>\n

the good news is that, on average, the higher revenues a company earns, the more likely they are to be a higher-quality client for you. owners with larger companies, on average, are less price-sensitive and less emotional about running their businesses.
\n read more →<\/a><\/p>\n","protected":false},"author":1345,"featured_media":47752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2295],"tags":[1056,6,114,822],"class_list":["post-48246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-solo","tag-entrepreneur","tag-bsg-business-builder","tag-small-firm","tag-solo","membership-content","access-restricted"],"acf":[],"yoast_head":"\nwant better clients? 5 ways to hook them - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"want better clients? 5 ways to hook them - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-07t09:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-09t19:13:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\" \/>\n\t<meta property=\"og:image:width\" content=\"607\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sandi smith leyva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sandi smith leyva\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\"},\"author\":{\"name\":\"sandi smith leyva\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411\"},\"headline\":\"want better clients? 5 ways to hook them\",\"datepublished\":\"2016-05-07t09:00:25+00:00\",\"datemodified\":\"2016-05-09t19:13:45+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\"},\"wordcount\":600,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"keywords\":[\"entrepreneur\",\"growth\",\"small firm\",\"solo\"],\"articlesection\":[\"pro member exclusive\",\"the small firm and solo practice\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\",\"url\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\",\"name\":\"want better clients? 5 ways to hook them - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"datepublished\":\"2016-05-07t09:00:25+00:00\",\"datemodified\":\"2016-05-09t19:13:45+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"width\":607,\"height\":517,\"caption\":\"leyva\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"pro member exclusive\",\"item\":\"\/\/www.g005e.com\/category\/pro-member-exclusive\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"want better clients? 5 ways to hook them\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411\",\"name\":\"sandi smith leyva\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg\",\"caption\":\"sandi smith leyva\"},\"description\":\"sandi smith leyva, cpa.citp, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.\",\"url\":\"\/\/www.g005e.com\/author\/sandi-leyva\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"want better clients? 5 ways to hook them - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/","og_locale":"en_us","og_type":"article","og_title":"want better clients? 5 ways to hook them - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2016-05-07t09:00:25+00:00","article_modified_time":"2016-05-09t19:13:45+00:00","og_image":[{"width":607,"height":517,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","type":"image\/png"}],"author":"sandi smith leyva","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"sandi smith leyva","est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/"},"author":{"name":"sandi smith leyva","@id":"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411"},"headline":"want better clients? 5 ways to hook them","datepublished":"2016-05-07t09:00:25+00:00","datemodified":"2016-05-09t19:13:45+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/"},"wordcount":600,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","keywords":["entrepreneur","growth","small firm","solo"],"articlesection":["pro member exclusive","the small firm and solo practice"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/","url":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/","name":"want better clients? 5 ways to hook them - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","datepublished":"2016-05-07t09:00:25+00:00","datemodified":"2016-05-09t19:13:45+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","width":607,"height":517,"caption":"leyva"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2016\/05\/07\/want-better-clients-5-ways-hook\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"pro member exclusive","item":"\/\/www.g005e.com\/category\/pro-member-exclusive\/"},{"@type":"listitem","position":3,"name":"want better clients? 5 ways to hook them"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411","name":"sandi smith leyva","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg","caption":"sandi smith leyva"},"description":"sandi smith leyva, cpa.citp, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.","url":"\/\/www.g005e.com\/author\/sandi-leyva\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/48246","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1345"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=48246"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/48246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/47752"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=48246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=48246"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=48246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}