{"id":48242,"date":"2016-04-23t05:00:42","date_gmt":"2016-04-23t09:00:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48242"},"modified":"2016-05-02t08:44:38","modified_gmt":"2016-05-02t12:44:38","slug":"take-the-focus-off-price","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/","title":{"rendered":"take the focus off price"},"content":{"rendered":"

\"red<\/a>3 other ways to differentiate yourself.<\/strong><\/p>\n

by sandi leyva<\/span><\/i>
\nthe accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n

i hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. and they are right, to a degree. the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.<\/p>\n

more on small-firm growth strategies:\u00a0<\/b>stop thinking small<\/span><\/a> | <\/span>5 solutions when clients balk at price<\/span><\/a> | <\/span>make your services an investment, not an expense<\/span><\/a> | <\/span>9 ways to boost your value (and your fees)<\/span><\/a> | <\/span>9 ways accountants throw away profits<\/span><\/a> | <\/span>9 ways to increase sales through \u2018power networking\u2019<\/span><\/a> | <\/span>5 things you know that clients don\u2019t<\/span><\/a> | <\/span>3 ways to test your revenue forecast<\/span><\/a><\/p><\/blockquote>\n

yet studies show that roughly 54\u00a0percent\u00a0of buyers are not price-sensitive, and i would be willing to bet even more are\u00a0selectively<\/em>\u00a0price-impervious depending on what they buy: women\u2019s shoes, men\u2019s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
\n read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"red<\/a>3 other ways to differentiate yourself.<\/strong><\/p>\n

by sandi leyva<\/span><\/i>
\nthe accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n

i hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. and they are right, to a degree. the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.<\/p>\n

\n

more on small-firm growth strategies:\u00a0<\/b>stop thinking small<\/span><\/a> | <\/span>5 solutions when clients balk at price<\/span><\/a> | <\/span>make your services an investment, not an expense<\/span><\/a> | <\/span>9 ways to boost your value (and your fees)<\/span><\/a> | <\/span>9 ways accountants throw away profits<\/span><\/a> | <\/span>9 ways to increase sales through \u2018power networking\u2019<\/span><\/a> | <\/span>5 things you know that clients don\u2019t<\/span><\/a> | <\/span>3 ways to test your revenue forecast<\/span><\/a><\/p>\n<\/blockquote>\n

yet studies show that roughly 54\u00a0percent\u00a0of buyers are not price-sensitive, and i would be willing to bet even more are\u00a0selectively<\/em>\u00a0price-impervious depending on what they buy: women\u2019s shoes, men\u2019s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
\n read more →<\/a><\/p>\n","protected":false},"author":1345,"featured_media":47752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2295],"tags":[1056,6,621,114,822],"class_list":["post-48242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-solo","tag-entrepreneur","tag-bsg-business-builder","tag-price","tag-small-firm","tag-solo","membership-content","access-restricted"],"acf":[],"yoast_head":"\ntake the focus off price - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"take the focus off price - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-23t09:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-02t12:44:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\" \/>\n\t<meta property=\"og:image:width\" content=\"607\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sandi smith leyva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sandi smith leyva\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/\"},\"author\":{\"name\":\"sandi smith leyva\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411\"},\"headline\":\"take the focus off price\",\"datepublished\":\"2016-04-23t09:00:42+00:00\",\"datemodified\":\"2016-05-02t12:44:38+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/\"},\"wordcount\":438,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"keywords\":[\"entrepreneur\",\"growth\",\"price\",\"small firm\",\"solo\"],\"articlesection\":[\"pro member exclusive\",\"the small firm and solo practice\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/\",\"url\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/\",\"name\":\"take the focus off price - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"datepublished\":\"2016-04-23t09:00:42+00:00\",\"datemodified\":\"2016-05-02t12:44:38+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"width\":607,\"height\":517,\"caption\":\"leyva\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"pro member exclusive\",\"item\":\"\/\/www.g005e.com\/category\/pro-member-exclusive\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"take the focus off price\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411\",\"name\":\"sandi smith leyva\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg\",\"caption\":\"sandi smith leyva\"},\"description\":\"sandi smith leyva, cpa.citp, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.\",\"url\":\"\/\/www.g005e.com\/author\/sandi-leyva\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"take the focus off price - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/","og_locale":"en_us","og_type":"article","og_title":"take the focus off price - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2016-04-23t09:00:42+00:00","article_modified_time":"2016-05-02t12:44:38+00:00","og_image":[{"width":607,"height":517,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","type":"image\/png"}],"author":"sandi smith leyva","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"sandi smith leyva","est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/"},"author":{"name":"sandi smith leyva","@id":"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411"},"headline":"take the focus off price","datepublished":"2016-04-23t09:00:42+00:00","datemodified":"2016-05-02t12:44:38+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/"},"wordcount":438,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","keywords":["entrepreneur","growth","price","small firm","solo"],"articlesection":["pro member exclusive","the small firm and solo practice"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/","url":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/","name":"take the focus off price - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","datepublished":"2016-04-23t09:00:42+00:00","datemodified":"2016-05-02t12:44:38+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","width":607,"height":517,"caption":"leyva"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"pro member exclusive","item":"\/\/www.g005e.com\/category\/pro-member-exclusive\/"},{"@type":"listitem","position":3,"name":"take the focus off price"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411","name":"sandi smith leyva","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg","caption":"sandi smith leyva"},"description":"sandi smith leyva, cpa.citp, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.","url":"\/\/www.g005e.com\/author\/sandi-leyva\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/48242","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1345"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=48242"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/48242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/47752"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=48242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=48242"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=48242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}