{"id":48242,"date":"2016-04-23t05:00:42","date_gmt":"2016-04-23t09:00:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=48242"},"modified":"2016-05-02t08:44:38","modified_gmt":"2016-05-02t12:44:38","slug":"take-the-focus-off-price","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/04\/23\/take-the-focus-off-price\/","title":{"rendered":"take the focus off price"},"content":{"rendered":"

\"red<\/a>3 other ways to differentiate yourself.<\/strong><\/p>\n

by sandi leyva<\/span><\/i>
\nthe accountant\u2019s accelerator<\/span><\/i><\/a><\/p>\n

i hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. and they are right, to a degree. the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.<\/p>\n

more on small-firm growth strategies:\u00a0<\/b>stop thinking small<\/span><\/a> | <\/span>5 solutions when clients balk at price<\/span><\/a> | <\/span>make your services an investment, not an expense<\/span><\/a> | <\/span>9 ways to boost your value (and your fees)<\/span><\/a> | <\/span>9 ways accountants throw away profits<\/span><\/a> | <\/span>9 ways to increase sales through \u2018power networking\u2019<\/span><\/a> | <\/span>5 things you know that clients don\u2019t<\/span><\/a> | <\/span>3 ways to test your revenue forecast<\/span><\/a><\/p><\/blockquote>\n

yet studies show that roughly 54\u00a0percent\u00a0of buyers are not price-sensitive, and i would be willing to bet even more are\u00a0selectively<\/em>\u00a0price-impervious depending on what they buy: women\u2019s shoes, men\u2019s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
\n read more →<\/a><\/p>\n