{"id":46250,"date":"2015-12-16t05:00:42","date_gmt":"2015-12-16t10:00:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=46250"},"modified":"2017-07-07t09:11:45","modified_gmt":"2017-07-07t13:11:45","slug":"how-marketing-for-cpa-firms-is-different","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/12\/16\/how-marketing-for-cpa-firms-is-different\/","title":{"rendered":"how marketing for cpa firms is different"},"content":{"rendered":"
<\/a>bonus checklists: 32 aspects of a marketing budget. 16 ways to establish name recognition and credibility. plus leading cpa firm specialty services and industry niches.<\/strong><\/p>\n by marc rosenberg<\/span><\/i> what\u2019s a commodity?<\/p>\n evian\u00a0<\/strong>\u2013 na\u00efve<\/em> spelled backward<\/p>\n starbucks\u00a0<\/strong>\u2013 premium coffee \u2013 \u201cit\u2019s beans and water!\u201d<\/p>\n lettuce\u00a0<\/strong>\u2013 put it in a bag, cut it up, wash it, put in croutons, packet of\u00a0dressing\u2026<\/p>\n more on retreats:<\/b> why create a marketing plan?<\/span><\/a> | <\/span>thinking of merging? discuss it at a retreat<\/span><\/a> | <\/span>how to take action after a retreat<\/span><\/a> | <\/span>12 simple rules for a retreat<\/span><\/a> | <\/span>leave your retreat with a to do list<\/span><\/a> | <\/span>every retreat needs a leader, but who?<\/span><\/a> | <\/span>retreats are no place for clowns<\/span><\/a> | <\/span>who should participate in a retreat?<\/span><\/a> | <\/span>retreat logistics: how long, what kind?<\/span><\/a> | <\/span>what should cpa firms discuss at retreats?<\/span><\/a> | <\/span>why do cpa firms conduct retreats?<\/span><\/a><\/p><\/blockquote>\n if companies can take these commodities and turn them into premium products, why can\u2019t cpas?\u00a0 <\/em><\/strong> <\/a>bonus checklists: 32 aspects of a marketing budget. 16 ways to establish name recognition and credibility. plus leading cpa firm specialty services and industry niches.<\/strong><\/p>\n by marc rosenberg<\/span><\/i> what\u2019s a commodity?<\/p>\n evian\u00a0<\/strong>\u2013 na\u00efve<\/em> spelled backward<\/p>\n starbucks\u00a0<\/strong>\u2013 premium coffee \u2013 \u201cit\u2019s beans and water!\u201d<\/p>\n lettuce\u00a0<\/strong>\u2013 put it in a bag, cut it up, wash it, put in croutons, packet of\u00a0dressing\u2026<\/p>\n more on retreats:<\/b> why create a marketing plan?<\/span><\/a> | <\/span>thinking of merging? discuss it at a retreat<\/span><\/a> | <\/span>how to take action after a retreat<\/span><\/a> | <\/span>12 simple rules for a retreat<\/span><\/a> | <\/span>leave your retreat with a to do list<\/span><\/a> | <\/span>every retreat needs a leader, but who?<\/span><\/a> | <\/span>retreats are no place for clowns<\/span><\/a> | <\/span>who should participate in a retreat?<\/span><\/a> | <\/span>retreat logistics: how long, what kind?<\/span><\/a> | <\/span>what should cpa firms discuss at retreats?<\/span><\/a> | <\/span>why do cpa firms conduct retreats?<\/span><\/a><\/p>\n<\/blockquote>\n if companies can take these commodities and turn them into premium products, why can\u2019t cpas?\u00a0 <\/em><\/strong>
\ncpa firm retreats<\/span><\/i><\/a><\/p>\n
\n read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
\ncpa firm retreats<\/span><\/i><\/a><\/p>\n\n
\n read more →<\/a><\/p>\n","protected":false},"author":1339,"featured_media":46594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,137220,127491,136410,133468,136841","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[79],"class_list":["post-46250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"\n