{"id":46248,"date":"2015-12-08t05:00:14","date_gmt":"2015-12-08t10:00:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=46248"},"modified":"2017-06-23t00:51:08","modified_gmt":"2017-06-23t04:51:08","slug":"46248","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/12\/08\/46248\/","title":{"rendered":"why create a marketing plan?"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46260\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364-424x635.jpg\" alt=\"yellow arrow painted on a road\" width=\"254\" height=\"381\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364-424x635.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364-849x1271.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364.jpg 1069w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/a>bonus checklist: 16 ways to mine your existing clients.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400\">by marc rosenberg<\/span><\/i><\/p>\n<p>marketing and growth are fruitful topics for retreats. to warm up, it is helpful to examine why your firm needs a marketing plan:<\/p>\n<blockquote><p><b>more on retreats:<\/b> <a href=\"\/\/www.g005e.com\/2015\/12\/01\/thinking-merging-discuss-retreat\/\"><span style=\"font-weight: 400\">thinking of merging? discuss it at a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/11\/10\/take-action-retreat\/\"><span style=\"font-weight: 400\">how to take action after a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/11\/02\/12-simple-rules-retreat\/\"><span style=\"font-weight: 400\">12 simple rules for a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/26\/leave-retreat-list\/\"><span style=\"font-weight: 400\">leave your retreat with a to do list<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/20\/every-retreat-needs-leader\/\"><span style=\"font-weight: 400\">every retreat needs a leader, but who?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/05\/retreats-need-ground-rules\/\"><span style=\"font-weight: 400\">retreats are no place for clowns<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/28\/who-should-participate-in-a-retreat\/\"><span style=\"font-weight: 400\">who should participate in a retreat?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/21\/retreat-logistics-long-kind\/\"><span style=\"font-weight: 400\">retreat logistics: how long, what kind?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/07\/cpa-firms-discuss-retreats\/\"><span style=\"font-weight: 400\">what should cpa firms discuss at retreats?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/08\/31\/cpa-firms-conduct-retreats\/\"><span style=\"font-weight: 400\">why do cpa firms conduct retreats?<\/span><\/a><\/p><\/blockquote>\n<ul>\n<li>it drives business to the firm.<\/li>\n<li>it creates direction and vision for the firm. the plan makes the firm proactive instead of reactive.<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2015\/12\/08\/46248\/#more-46248\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46260\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364-424x635.jpg\" alt=\"yellow arrow painted on a road\" width=\"254\" height=\"381\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364-424x635.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364-849x1271.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/yellowarrowroad_dollarphotoclub_87530364.jpg 1069w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/a>bonus checklist: 16 ways to mine your existing clients.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400\">by marc rosenberg<\/span><\/i><\/p>\n<p>marketing and growth are fruitful topics for retreats. to warm up, it is helpful to examine why your firm needs a marketing plan:<\/p>\n<blockquote>\n<p><b>more on retreats:<\/b> <a href=\"\/\/www.g005e.com\/2015\/12\/01\/thinking-merging-discuss-retreat\/\"><span style=\"font-weight: 400\">thinking of merging? discuss it at a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/11\/10\/take-action-retreat\/\"><span style=\"font-weight: 400\">how to take action after a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/11\/02\/12-simple-rules-retreat\/\"><span style=\"font-weight: 400\">12 simple rules for a retreat<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/26\/leave-retreat-list\/\"><span style=\"font-weight: 400\">leave your retreat with a to do list<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/20\/every-retreat-needs-leader\/\"><span style=\"font-weight: 400\">every retreat needs a leader, but who?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/05\/retreats-need-ground-rules\/\"><span style=\"font-weight: 400\">retreats are no place for clowns<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/28\/who-should-participate-in-a-retreat\/\"><span style=\"font-weight: 400\">who should participate in a retreat?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/21\/retreat-logistics-long-kind\/\"><span style=\"font-weight: 400\">retreat logistics: how long, what kind?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/09\/07\/cpa-firms-discuss-retreats\/\"><span style=\"font-weight: 400\">what should cpa firms discuss at retreats?<\/span><\/a><span style=\"font-weight: 400\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/08\/31\/cpa-firms-conduct-retreats\/\"><span style=\"font-weight: 400\">why do cpa firms conduct retreats?<\/span><\/a><\/p>\n<\/blockquote>\n<ul>\n<li>it drives business to the firm.<\/li>\n<li>it creates direction and vision for the firm. the plan makes the firm proactive instead of reactive.<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2015\/12\/08\/46248\/#more-46248\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1339,"featured_media":46260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[],"class_list":["post-46248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>why create a marketing plan? 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