{"id":46162,"date":"2015-12-30t05:00:37","date_gmt":"2015-12-30t10:00:37","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=46162"},"modified":"2018-04-09t07:16:53","modified_gmt":"2018-04-09t11:16:53","slug":"step-4-banish-the-idea-that-selling-is-difficult","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/12\/30\/step-4-banish-the-idea-that-selling-is-difficult\/","title":{"rendered":"banish the idea that selling is difficult"},"content":{"rendered":"

\"two<\/a>don’t take rejection personally.<\/strong><\/p>\n

by martin bissett<\/span><\/i>
\nbusiness development on a budget<\/span><\/i><\/a><\/p>\n

if winning new clients is simply a matter of being yourself, why is selling so difficult for accountants? well, it\u2019s a combination of several factors, but there are two main reasons.<\/p>\n

more on business development: <\/b>how to win your first client<\/span><\/a> |<\/span> 5 ways to make selling easier to swallow<\/span><\/a> | <\/span>you\u2019re selling all the time<\/span><\/a><\/p><\/blockquote>\n

first, accountants have not traditionally been required to sell. maybe your practice has grown by referral \u2013 business has come to you and you haven\u2019t had to do much to win that business. unfortunately, however, business doesn\u2019t always walk through the door; you don\u2019t know how often it will, or what caliber it will be when it does.
\n read more →<\/a><\/p>\n