{"id":4568,"date":"2009-09-14t13:25:49","date_gmt":"2009-09-14t17:25:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=4568"},"modified":"2009-09-14t13:25:49","modified_gmt":"2009-09-14t17:25:49","slug":"retaining-clients-through-value-based-solutions","status":"publish","type":"post","link":"\/\/www.g005e.com\/2009\/09\/14\/retaining-clients-through-value-based-solutions\/","title":{"rendered":"retaining clients through value-based solutions"},"content":{"rendered":"<p><strong>how does today\u2019s cpa firm improve retention? in one word, \u201cvalue.\u201d<\/strong><\/p>\n<p><em>by <\/em><a href=\"mailto:scott@cytronandcompany.com\"><em>scott h. cytron, abc<\/em><\/a><em>,<br \/>\ncytron and company<\/em><\/p>\n<p>value isn\u2019t something intangible; it\u2019s a concentrated effort to give your clients the services, intellectual capital and strategies to help their businesses grow.<\/p>\n<p>i recently presented a seminar, \u201chow to maintain client retention\u201d to the houston chapter of the association of accounting marketers. it was amazing to me how many attendees wanted to discuss retention. there\u2019s no doubt about it, it\u2019s easier to keep a client than recruit a new one, so retention should be high on anyone\u2019s list for practically <em>any<\/em> cpa firm.<\/p>\n<p>one retention strategy i find very compelling is the way a firm educates clients in an orchestrated manner that goes beyond traditional one-off conversations. web seminars and live seminars on technical topics are very popular.<\/p>\n<p>how do you do this cost effectively? i recently discovered a new opportunity called the <a href=\"http:\/\/www.qbconferencekit.com\/\">quickbooks conference kit<\/a>, designed for quickbooks<sup>\u00ae<\/sup> proadvisors and intuit solution providers who don\u2019t have the time or resources to develop their own educational materials, yet want to demonstrate their value in helping clients who want to get the most out of their software. co-developed by kevin cumley of <a href=\"http:\/\/www.forepointusa.com\/\">forepoint llc<\/a> and irene bushnell of <a href=\"http:\/\/www.azworld.com\/\">anderson zurmuehlen &amp; co., p.c.<\/a>, kevin and irene report firms are beginning to use the kit to schedule and hold conferences. not only are clients smarter; the firms continue demonstrating their value as a credible business partner.<\/p>\n<p>what is your firm doing to provide value? let\u2019s start the conversation!<\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2009%2f09%2f14%2fretaining-clients-through-value-based-solutions%2f&amp;t=retaining+clients+through+value-based+solutions'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2009%2f09%2f14%2fretaining-clients-through-value-based-solutions%2f&amp;title=retaining+clients+through+value-based+solutions&amp;summary=how+does+today%e2%80%99s+cpa+firm+improve+retention%3f+in+one+word%2c+%e2%80%9cvalue.%e2%80%9d%0d%0a%0d%0aby+scott+h.+cytron%2c+abc%2c%0d%0acytron+and+company%0d%0a%0d%0avalue+isn%e2%80%99t+something+intangible%3b+it%e2%80%99s+a+concentrated+effort+to+give+your+clients+the+services%2c+intellectual+capital+and+strategies+to+help+their+businesses+grow.%0d%0a%0d%0ai+recently+presented+a+sem'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2009%2f09%2f14%2fretaining-clients-through-value-based-solutions%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20retaining%20clients%20through%20value-based%20solutions&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2009\/09\/14\/retaining-clients-through-value-based-solutions\/\" title=\"email this: retaining clients through value-based solutions \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>how does today\u2019s cpa firm improve retention? in one word, \u201cvalue.\u201d by scott h. cytron, abc, cytron and company value isn\u2019t something intangible; it\u2019s a concentrated effort to give your clients the services, intellectual capital and strategies to help their &hellip; <a href=\"\/\/www.g005e.com\/2009\/09\/14\/retaining-clients-through-value-based-solutions\/\">continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-4568","post","type-post","status-publish","format-standard","hentry","category-outlook"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>retaining clients through value-based solutions  - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2009\/09\/14\/retaining-clients-through-value-based-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"retaining clients through value-based solutions  - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2009\/09\/14\/retaining-clients-through-value-based-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-14t17:25:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2009\/09\/14\/retaining-clients-through-value-based-solutions\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2009\/09\/14\/retaining-clients-through-value-based-solutions\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14\"},\"headline\":\"retaining clients through value-based solutions\",\"datepublished\":\"2009-09-14t17:25:49+00:00\",\"datemodified\":\"2009-09-14t17:25:49+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2009\/09\/14\/retaining-clients-through-value-based-solutions\/\"},\"wordcount\":270,\"commentcount\":2,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"articlesection\":[\"outlook &amp; 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