{"id":45347,"date":"2015-10-30t05:00:39","date_gmt":"2015-10-30t09:00:39","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=45347"},"modified":"2015-11-12t08:50:52","modified_gmt":"2015-11-12t13:50:52","slug":"conversion-really-means-partners","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/","title":{"rendered":"what conversion really means for partners"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-45361\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012-424x424.jpg\" alt=\"businesswoman in wheelchair meeting with potential client\" width=\"424\" height=\"424\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012-424x424.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012-849x849.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>bonus checklists: 9 business development metrics you should be measuring, plus the 7 biggest errors when trying to win new fees.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">by martin bissett<\/span><\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-ptp\/\" target=\"_blank\"><i><span style=\"font-weight: 400;\">passport to partnership<\/span><\/i><\/a><\/p>\n<p>like it or not, the 21st century accountant is in the relationship-building business. when a qualified accountant learns the art of developing those relationships in such a way as they empower the practice to be able to forecast its new fee income each year, the accountant becomes a profit center and their value to the firm increases tenfold.<\/p>\n<blockquote><p><strong>more on the passport to partnership: <\/strong><a href=\"\/\/www.g005e.com\/2015\/10\/23\/communication-putting-together\/\"><span style=\"font-weight: 400;\">communication: putting it all together<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/01\/4-communication-behaviors-adopt\/\"><span style=\"font-weight: 400;\">the 4 winning communications habits of top accountants<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/08\/20\/gauge-firm-culture-move-toward-partner\/\"><span style=\"font-weight: 400;\">gauge firm culture to move toward partner<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/24\/12-ways-determine-competence\/\"><span style=\"font-weight: 400;\">12 ways to determine your competence<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/06\/23\/passport-to-partnership-new-research-shows-wide-gap-between-partners-and-partners-to-be\/\"><span style=\"font-weight: 400;\">passport to partnership: new research shows wide gap between partners and partners-to-be<\/span><\/a><\/p><\/blockquote>\n<p>our fourth &#8220;c,&#8221; conversion, has flirted with being the top answer from respondents in the <em>passport to partnership <\/em>study and has featured in over 80\u00a0percent\u00a0of all firms interviewed as to what makes a senior manager stand out as a potential partner.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/#more-45347\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-45361\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012-424x424.jpg\" alt=\"businesswoman in wheelchair meeting with potential client\" width=\"424\" height=\"424\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012-424x424.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012-849x849.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/womanwheelchairclientmeeting_dollarphotoclub_61986012.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>bonus checklists: 9 business development metrics you should be measuring, plus the 7 biggest errors when trying to win new fees.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">by martin bissett<\/span><\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-ptp\/\" target=\"_blank\"><i><span style=\"font-weight: 400;\">passport to partnership<\/span><\/i><\/a><\/p>\n<p>like it or not, the 21st century accountant is in the relationship-building business. when a qualified accountant learns the art of developing those relationships in such a way as they empower the practice to be able to forecast its new fee income each year, the accountant becomes a profit center and their value to the firm increases tenfold.<\/p>\n<blockquote>\n<p><strong>more on the passport to partnership: <\/strong><a href=\"\/\/www.g005e.com\/2015\/10\/23\/communication-putting-together\/\"><span style=\"font-weight: 400;\">communication: putting it all together<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/10\/01\/4-communication-behaviors-adopt\/\"><span style=\"font-weight: 400;\">the 4 winning communications habits of top accountants<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/08\/20\/gauge-firm-culture-move-toward-partner\/\"><span style=\"font-weight: 400;\">gauge firm culture to move toward partner<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/24\/12-ways-determine-competence\/\"><span style=\"font-weight: 400;\">12 ways to determine your competence<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/06\/23\/passport-to-partnership-new-research-shows-wide-gap-between-partners-and-partners-to-be\/\"><span style=\"font-weight: 400;\">passport to partnership: new research shows wide gap between partners and partners-to-be<\/span><\/a><\/p>\n<\/blockquote>\n<p>our fourth &#8220;c,&#8221; conversion, has flirted with being the top answer from respondents in the <em>passport to partnership <\/em>study and has featured in over 80\u00a0percent\u00a0of all firms interviewed as to what makes a senior manager stand out as a potential partner.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/#more-45347\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1343,"featured_media":38633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[494,86,1124,272,57,139,20],"class_list":["post-45347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","tag-development","tag-partner","tag-partnership","tag-staff","tag-succession","tag-talent","tag-training","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what conversion really means for partners - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what conversion really means for partners - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-30t09:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-12t13:50:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1469\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"martin bissett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"martin bissett\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/\"},\"author\":{\"name\":\"martin bissett\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1\"},\"headline\":\"what conversion really means for partners\",\"datepublished\":\"2015-10-30t09:00:39+00:00\",\"datemodified\":\"2015-11-12t13:50:52+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/\"},\"wordcount\":1149,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2015\/10\/30\/conversion-really-means-partners\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05.jpg\",\"keywords\":[\"development\",\"partner\",\"partnership\",\"staff\",\"succession\",\"talent\",\"training\"],\"articlesection\":[\"marketing &amp; 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