{"id":45308,"date":"2015-11-02t05:00:45","date_gmt":"2015-11-02t10:00:45","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=45308"},"modified":"2019-09-13t13:52:47","modified_gmt":"2019-09-13t17:52:47","slug":"small-firms-can-use-value-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/11\/02\/small-firms-can-use-value-pricing\/","title":{"rendered":"how small firms can use value pricing"},"content":{"rendered":"

\"two<\/a>step 1: know what your customer values<\/strong>.<\/strong><\/p>\n

by michelle long and\u00a0sandi leyva
\n<\/span><\/i>the ultimate accounting virtual conference<\/span><\/i><\/a><\/p>\n

value pricing is commonly used with consultants in large firms, but how do we apply it to the very small firms?<\/p>\n

what is value pricing? it\u2019s a special type of pricing method that is highly misunderstood in this industry. a lot of people, when they go up on their price, they call it value pricing and that\u2019s not correct. value pricing has nothing to do with cost, it has nothing to do with time or market; it has to do with what the customer vales. that is the only input that goes into value pricing: what the customer values. there is no relation to cost.<\/p>\n

more small firm growth strategies: <\/strong>3 ways to raise your prices<\/span><\/a> | <\/span>building reputation to build your business<\/span><\/a> | <\/span>3 killer lead generation channels<\/span><\/a> | <\/span>your existing clients are your best leads<\/span><\/a> | <\/span>need more business? focus on referrals<\/a><\/span><\/p><\/blockquote>\n

value pricing is hard because you have to know what the customer values. you have to be really good at putting yourself in the client\u2019s shoes in order to do value pricing. now let me talk about different pricing methods briefly because i think that will help you a little bit.<\/p>\n

read more →<\/a><\/p>\n