{"id":4424,"date":"2009-09-03t12:16:26","date_gmt":"2009-09-03t16:16:26","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=4424"},"modified":"2024-11-19t21:49:30","modified_gmt":"2024-11-20t02:49:30","slug":"26-need-to-know-strategies-for-surviving-and-thriving-in-todays-economy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2009\/09\/03\/26-need-to-know-strategies-for-surviving-and-thriving-in-todays-economy\/","title":{"rendered":"26 need-to-know strategies for surviving and thriving in today’s economy"},"content":{"rendered":"
barry schimel, cpa and bizactions<\/strong> co-founder, has been there, done that. now he has some insight for the rest of us<\/strong>. by rick telberg<\/em><\/p>\n in these turbulent times, it’s more important than ever for accountants and finance managers to go beyond traditional compliance services and think instead about forward-looking strategies for helping their companies and stakeholders become more effective and profitable.<\/p>\n barry schimel, cpa and a co-founder of the bizactions e-mail marketing system for accounting firms, has seen lots of ups and downs in his career, starting as the managing partner of a regional accounting firm a couple recessions ago. back in the 1980s, when schimel was managing partner of his own accounting firm, more than a few of his business clients were desperate. so he steered his whole firm into crisis control.<\/p>\n [youtube]ey376ecylpw[\/youtube]<\/p>\n “we would work with clients until midnight, coaching them on what they could do to sustain themselves and help them grow,” schimel told me.\u00c2\u00a0 today, he tells accountants to focus on what can you do for the company tomorrow, instead of on what happened last year. “the opportunities are greater for a business if you can reverse the usual ways a cpa has been trained and think about the future instead of the past.”<\/p>\n
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