{"id":44229,"date":"2015-10-08t05:00:16","date_gmt":"2015-10-08t09:00:16","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=44229"},"modified":"2017-06-01t10:57:56","modified_gmt":"2017-06-01t14:57:56","slug":"3-killer-lead-generation-channels","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/10\/08\/3-killer-lead-generation-channels\/","title":{"rendered":"3 killer lead generation channels"},"content":{"rendered":"

the real magic comes when you combine them.<\/strong><\/p>\n

by michelle long and\u00a0sandi leyva<\/span><\/i><\/p>\n

i want to share with you the highest roi channels for lead generation. let me define channel.<\/p>\n

what i mean by channel is a marketing source. for example, your website is a channel or if you send a newsletter, that\u2019s another channel.\u00a0referrals is a channel, google search is another channel, search engine optimization is another channel and those are the different channels for lead generation.<\/p>\n

more small firm growth strategies: your existing clients are your best leads<\/a>\u00a0<\/span>| <\/span>need more business? focus on referrals<\/a><\/p><\/blockquote>\n

some marketing channels are fabulous but they\u2019re not good for lead generation. social media is one example of that but there are many, many exceptions. a blog is probably another best example of a perfectly good marketing channel but very poor for lead generation, but again it varies.<\/p>\n


\nreferrals are a great\u00a0lead generation channel. believe it or not, we get more referrals from accounting professionals than we do our current clients. we get more referrals from accounting professionals than we do other sources.<\/p>\n

we definitely get referrals from current clients and then other sources, which could be other professionals like bankers and it people. we can also get more business from them than our clients in some cases. you might also get some great referrals from your leads groups, those who are in bni, which stands for business networking international and you can find a local chapter near you. i think it\u2019s about $500 a year to join.<\/p>\n

you can offer rebates back to your clients for referrals. i used to give an hour free when i was hourly billing for web design, but i don\u2019t think it matters. i think people like to do each other favors and so i think if you do have a particularly huge source then i\u2019d definitely recommend that you send the a gift card\u2026those who are financial planners have like a $20 limit but in most cases we can at least send a gift card or something really nice, maybe take them to dinner or something like that.<\/p>\n

in asking at a conference\u00a0where the largest amount of your referrals come from, i was surprised that<\/p>\n