{"id":43316,"date":"2015-09-22t09:06:45","date_gmt":"2015-09-22t13:06:45","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=43316"},"modified":"2021-05-11t09:21:52","modified_gmt":"2021-05-11t13:21:52","slug":"5-common-marketing-blunders-accountants-make","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/09\/22\/5-common-marketing-blunders-accountants-make\/","title":{"rendered":"the 5 most common marketing blunders accountants make"},"content":{"rendered":"<p><strong>how many are you making?<\/strong><\/p>\n<p><em><\/em><em>by hitendra patil<\/em><em><br \/>\n<\/em><\/p>\n<p>proactive marketing is as rare as a marketing plan or a marketing budget at many firms.\u00a0getting new clients is one of the top 5 challenges for firms of all sizes. accountants seem to be not doing enough\u00a0of the right things.<\/p>\n<blockquote><p>more on the entrepreneurial accountant:\u00a0 <a href=\"\/\/www.g005e.com\/2015\/09\/02\/linkedin-adds-messaging\/\">linkedin adds messaging. finally!<\/a>\u00a0 |\u00a0 \u00a0<a href=\"\/\/www.g005e.com\/2015\/08\/31\/re-learning-lingo-accounting-business\/\">re-learning the lingo of the accounting business<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/08\/25\/how-the-1099-economy-wil-transform-accounting\/\">how the \u201c1099 economy\u201d will transform accounting<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/08\/11\/what-cpa-firms-could-learn-from-googles-alphabet\/\">what cpa firms could learn from google\u2019s alphabet<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/07\/22\/summer-reading-for-accountants\/\">summer reading list: five great books for the five lives of a busy accountant<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/06\/15\/patil-uberization-accounting\/\">four signs the uberization of accounting has already begun<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/05\/14\/management-guru-chester-elton-on-accountants-success\/\">management guru chester elton on success<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/04\/28\/accountants-focus-on-the-constants\/\">savvy cpas focus on the constants<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/author\/patil\/page\/2\/\">more<\/a><\/p><\/blockquote>\n<p><strong>1. not doing enough to get found by prospects<\/strong><\/p>\n<p>it is estimated there are about 660,000 cpas in the u.s., 80% of which are believed to be in the corporate world. that leaves 132,000 cpas in practice. and there about 53,000 linkedin profiles that include the word \u201ccpa\u201d in the profile headline. in other words, 1 out of 2 cpas is either not on linkedin or don\u2019t use the profile headline to reflect that they are cpas.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/09\/22\/5-common-marketing-blunders-accountants-make\/#more-43316\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>how many are you making?<\/strong><\/p>\n<p><em><\/em><em>by hitendra patil<\/em><em><br \/>\n<\/em><\/p>\n<p>proactive marketing is as rare as a marketing plan or a marketing budget at many firms.\u00a0getting new clients is one of the top 5 challenges for firms of all sizes. accountants seem to be not doing enough\u00a0of the right things.<\/p>\n<blockquote>\n<p>more on the entrepreneurial accountant:\u00a0 <a href=\"\/\/www.g005e.com\/2015\/09\/02\/linkedin-adds-messaging\/\">linkedin adds messaging. finally!<\/a>\u00a0 |\u00a0 \u00a0<a href=\"\/\/www.g005e.com\/2015\/08\/31\/re-learning-lingo-accounting-business\/\">re-learning the lingo of the accounting business<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/08\/25\/how-the-1099-economy-wil-transform-accounting\/\">how the \u201c1099 economy\u201d will transform accounting<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/08\/11\/what-cpa-firms-could-learn-from-googles-alphabet\/\">what cpa firms could learn from google\u2019s alphabet<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/07\/22\/summer-reading-for-accountants\/\">summer reading list: five great books for the five lives of a busy accountant<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/06\/15\/patil-uberization-accounting\/\">four signs the uberization of accounting has already begun<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/05\/14\/management-guru-chester-elton-on-accountants-success\/\">management guru chester elton on success<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2015\/04\/28\/accountants-focus-on-the-constants\/\">savvy cpas focus on the constants<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/author\/patil\/page\/2\/\">more<\/a><\/p>\n<\/blockquote>\n<p><strong>1. not doing enough to get found by prospects<\/strong><\/p>\n<p>it is estimated there are about 660,000 cpas in the u.s., 80% of which are believed to be in the corporate world. that leaves 132,000 cpas in practice. and there about 53,000 linkedin profiles that include the word \u201ccpa\u201d in the profile headline. in other words, 1 out of 2 cpas is either not on linkedin or don\u2019t use the profile headline to reflect that they are cpas.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/09\/22\/5-common-marketing-blunders-accountants-make\/#more-43316\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1363,"featured_media":42268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[534,1402,120],"class_list":["post-43316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","tag-growth","tag-innovation","tag-tech","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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