{"id":43254,"date":"2015-09-04t05:00:12","date_gmt":"2015-09-04t09:00:12","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=43254"},"modified":"2015-10-23t02:00:37","modified_gmt":"2015-10-23t06:00:37","slug":"need-business-focus-referrals","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/09\/04\/need-business-focus-referrals\/","title":{"rendered":"need more business? focus on referrals"},"content":{"rendered":"
\"sandi
leyva and long<\/figcaption><\/figure>\n

a quick spreadsheet can show you where your money comes from now\u00a0\u2013 and the best next targets.<\/strong><\/p>\n

by sandi leyva and michelle long
\nthe ultimate accounting virtual conference<\/a>
\n<\/em><\/p>\n

for those who need more business, boosting referrals is the cheapest way. so when we start to look at our marketing from a strategic standpoint, referrals is the channel we want to maximize.<\/p>\n

if you’re thinking, “okay, how do i lower mymarketing cost? is that even an option? we spend a lot of time lowering our other expenses so why not lower our marketing costs?<\/p>\n

there is an order on how to use marketing based on what is the most effective for professional services, and referrals is one of the cheapest ways we can add additional new clients without spending a lot of money on marketing.<\/p>\n

start with a spreadsheet<\/strong><\/p>\n

read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"sandi
leyva and long<\/figcaption><\/figure>\n

a quick spreadsheet can show you where your money comes from now\u00a0\u2013 and the best next targets.<\/strong><\/p>\n

by sandi leyva and michelle long
\nthe ultimate accounting virtual conference<\/a>
\n<\/em><\/p>\n

for those who need more business, boosting referrals is the cheapest way. so when we start to look at our marketing from a strategic standpoint, referrals is the channel we want to maximize.<\/p>\n

if you’re thinking, “okay, how do i lower mymarketing cost? is that even an option? we spend a lot of time lowering our other expenses so why not lower our marketing costs?<\/p>\n

there is an order on how to use marketing based on what is the most effective for professional services, and referrals is one of the cheapest ways we can add additional new clients without spending a lot of money on marketing.<\/p>\n

start with a spreadsheet<\/strong><\/p>\n

read more →<\/a><\/p>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2369],"tags":[1056,534,79,1231,114,822],"class_list":["post-43254","post","type-post","status-publish","format-standard","hentry","category-pro-member-exclusive","category-entrepreneurial","tag-entrepreneur","tag-growth","tag-marketing","tag-referrals","tag-small-firm","tag-solo","membership-content","access-restricted"],"acf":[],"yoast_head":"\nneed more business? focus on referrals - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2015\/09\/04\/need-business-focus-referrals\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"need more business? 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