{"id":4293,"date":"2009-08-24t10:10:54","date_gmt":"2009-08-24t14:10:54","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=4293"},"modified":"2024-11-19t21:49:33","modified_gmt":"2024-11-20t02:49:33","slug":"six-new-rules-for-cpa-firms-in-the-new-economy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2009\/08\/24\/six-new-rules-for-cpa-firms-in-the-new-economy\/","title":{"rendered":"six rules for cpa firms in the new economy"},"content":{"rendered":"<p><strong>what&#8217;s working today in cpa firm growth strategies? <\/strong><a href=\"http:\/\/www.zoomerang.com\/survey\/survey.zgi?p=web229jdn5h4ek\" target=\"_blank\"><strong><br \/>\n<\/strong><\/a><\/p>\n<p><em>by rick telberg <\/em><\/p>\n<p>the recession may or may not be officially ending, but savvy cpas and accounting firms aren&#8217;t planning for a return to &#8220;the good old days.&#8221;<\/p>\n<p>instead, smart accountants are retooling their skills and overhauling their offices for the next new economy. at general electric, for instance, jeff immelt, the ceo who was once ge&#8217;s cfo and an accounting standards wonk, is calling it &#8220;the reset economy.&#8221; some, like intuit ceo brad smith, prefer to call it the &#8220;new normal.&#8221;<\/p>\n<p>whatever you call it, you can&#8217;t just cut costs, lay off people and expect a routine &#8220;post-recession&#8221; comeback. this new economic picture may be much different than any in a lifetime.<\/p>\n<p>&#8220;it&#8217;s not just about cost-cutting&#8221; according to mike ramos, cpa and author of the first book in a new aicpa &#8220;practice forward &#8221; series, <em>ride the bear: strategies for cpa firms to thrive, survive, and grow in a down economy <\/em>(ride the bear). ramos, a consultant to cpa firms, has written nine books, most recently the aicpa audit guide, <em>assessing and responding to audit risk in a financial statement audit<\/em>, an authoritative interpretation of the risk assessment standards. <a href=\"\/\/www.g005e.com\/2009\/08\/24\/six-new-rules-for-cpa-firms-in-the-new-economy\/#more-4293\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>what&#8217;s working today in cpa firm growth strategies? <\/strong><a href=\"http:\/\/www.zoomerang.com\/survey\/survey.zgi?p=web229jdn5h4ek\" target=\"_blank\"><strong><br \/>\n<\/strong><\/a><\/p>\n<p><em>by rick telberg <\/em><\/p>\n<p>the recession may or may not be officially ending, but savvy cpas and accounting firms aren&#8217;t planning for a return to &#8220;the good old days.&#8221;<\/p>\n<p>instead, smart accountants are retooling their skills and overhauling their offices for the next new economy. at general electric, for instance, jeff immelt, the ceo who was once ge&#8217;s cfo and an accounting standards wonk, is calling it &#8220;the reset economy.&#8221; some, like intuit ceo brad smith, prefer to call it the &#8220;new normal.&#8221;<\/p>\n<p>whatever you call it, you can&#8217;t just cut costs, lay off people and expect a routine &#8220;post-recession&#8221; comeback. this new economic picture may be much different than any in a lifetime.<\/p>\n<p>&#8220;it&#8217;s not just about cost-cutting&#8221; according to mike ramos, cpa and author of the first book in a new aicpa &#8220;practice forward &#8221; series, <em>ride the bear: strategies for cpa firms to thrive, survive, and grow in a down economy <\/em>(ride the bear). ramos, a consultant to cpa firms, has written nine books, most recently the aicpa audit guide, <em>assessing and responding to audit risk in a financial statement audit<\/em>, an authoritative interpretation of the risk assessment standards. <a href=\"\/\/www.g005e.com\/2009\/08\/24\/six-new-rules-for-cpa-firms-in-the-new-economy\/#more-4293\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120,1906],"tags":[252,79,216,27],"class_list":["post-4293","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","category-tax-practice","tag-recession","tag-marketing","tag-sales","tag-tax","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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