{"id":42904,"date":"2015-08-21t05:00:43","date_gmt":"2015-08-21t09:00:43","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=42904"},"modified":"2016-06-10t08:53:29","modified_gmt":"2016-06-10t12:53:29","slug":"get-radical-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/08\/21\/get-radical-pricing\/","title":{"rendered":"get radical about pricing"},"content":{"rendered":"

\"two<\/a>forget about measuring by time.<\/strong><\/p>\n

by jody padar<\/span><\/i>
\nthe radical cpa<\/span><\/i><\/a><\/em><\/p>\n

\u201cforget about pricing and think about what people buy.\u201d<\/em><\/p>\n

customers are not buying our time. they may be buying our expertise. but they\u2019re really buying a solution to their problem. famed management consultant peter drucker says, \u201ca customer never buys a product by definition, the customer buys a satisfac\u00adtion. satisfaction of a want, he buys value.\u201d he\u2019s buying a good feeling.<\/p>\n

more on radicalism: <\/strong>make radical connections<\/span><\/a> | <\/span>let\u2019s get radical about content<\/span><\/a> | <\/span>each social channel has a language<\/span><\/a> | <\/span>get ready for radical transparency<\/span><\/a> | <\/span>5 radical ways to be social and strategic<\/span><\/a> | <\/span>how social media transforms firms to their core<\/span><\/a> | <\/span>10 radical steps into the cloud<\/span><\/a> | <\/span>six competitive advantages for the radical cpa<\/span><\/a> | <\/span>radical customers are on their way<\/span><\/a> | <\/span>5 radical transparencies; are you ready?<\/span><\/a> |<\/span> 4 questions radical firms must face<\/span><\/a> |<\/span> being radical is all about your customer<\/span><\/a> |<\/span> going radical: the 4 tenets of a \u2018new firm\u2019<\/span><\/a> |<\/span> why should cpas be radical?<\/span><\/a><\/em><\/p>\n

when lipstick leaves the manufacturer, it\u2019s a solution. when it crosses the counter in a department store, it\u2019s hope. from this perspective, how do we make our services into products or solutions? that\u2019s essentially what you are doing with bundling and packages. you are productizing a service. read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"two<\/a>forget about measuring by time.<\/strong><\/p>\n

by jody padar<\/span><\/i>
\nthe radical cpa<\/span><\/i><\/a><\/em><\/p>\n

\u201cforget about pricing and think about what people buy.\u201d<\/em><\/p>\n

customers are not buying our time. they may be buying our expertise. but they\u2019re really buying a solution to their problem. famed management consultant peter drucker says, \u201ca customer never buys a product by definition, the customer buys a satisfac\u00adtion. satisfaction of a want, he buys value.\u201d he\u2019s buying a good feeling.<\/p>\n

more on radicalism: <\/strong>make radical connections<\/span><\/a> | <\/span>let\u2019s get radical about content<\/span><\/a> | <\/span>each social channel has a language<\/span><\/a> | <\/span>get ready for radical transparency<\/span><\/a> | <\/span>5 radical ways to be social and strategic<\/span><\/a> | <\/span>how social media transforms firms to their core<\/span><\/a> | <\/span>10 radical steps into the cloud<\/span><\/a> | <\/span>six competitive advantages for the radical cpa<\/span><\/a> | <\/span>radical customers are on their way<\/span><\/a> | <\/span>5 radical transparencies; are you ready?<\/span><\/a> |<\/span> 4 questions radical firms must face<\/span><\/a> |<\/span> being radical is all about your customer<\/span><\/a> |<\/span> going radical: the 4 tenets of a \u2018new firm\u2019<\/span><\/a> |<\/span> why should cpas be radical?<\/span><\/a><\/em><\/p>\n

when lipstick leaves the manufacturer, it\u2019s a solution. when it crosses the counter in a department store, it\u2019s hope. from this perspective, how do we make our services into products or solutions? that\u2019s essentially what you are doing with bundling and packages. you are productizing a service. read more →<\/a><\/p>\n","protected":false},"author":1333,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2327,3120,2278],"tags":[1148,1402,575,93,2171,906,570,120],"class_list":["post-42904","post","type-post","status-publish","format-standard","hentry","category-innovation","category-pro-member-exclusive","category-radical","tag-change","tag-innovation","tag-leadership","tag-management","tag-radical","tag-social-media","tag-strategy","tag-tech","membership-content","access-restricted"],"acf":[],"yoast_head":"\nget radical about pricing - 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