{"id":42521,"date":"2015-08-15t05:37:34","date_gmt":"2015-08-15t09:37:34","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=42521"},"modified":"2024-08-14t09:30:55","modified_gmt":"2024-08-14t13:30:55","slug":"how-to-build-a-growth-centric-pricing-strategy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/","title":{"rendered":"how to build a growth-centric pricing strategy"},"content":{"rendered":"
\"aquila\"
aquila<\/figcaption><\/figure>\n

with an eight-point analysis of your firm’s pricing strategy.<\/strong><\/p>\n

by august aquila<\/em>
\ncreating the effective partnership<\/em><\/a><\/span><\/p>\n

all you need to do is think of any services, professional or commercial, that you have purchased over the last few years. would you pay a premium rate to a bonsai gardener just to trim a regular tree or shrub? most likely not, since there would be many a gardener available to do this simple task. however, the price of an open heart surgery would not matter, if the operation would save your life.<\/p>\n

more for pro members<\/a><\/span>:<\/strong>\u00a0how to combine two firms after merger: carefully<\/a>\u00a0 |\u00a0 six new year\u2019s tips for leaders in tax and accounting<\/a>\u00a0 |\u00a0 mirror, mirror on the wall<\/a>\u00a0 |\u00a0 6 steps to handle staffing problems in a merger<\/a>\u00a0 |\u00a0 new times call for new cpa firm metrics<\/a>\u00a0 |\u00a0 6 reasons why cpa firms fail in innovation<\/a>\u00a0 |\u00a0 7 signs your firm is headed for an implosion<\/a>\u00a0 |\u00a0 why is it always about partner compensation?<\/a>\u00a0 |\u00a0 why merge and what to watch out for<\/a> \u00a0|\u00a0 13 steps to fool-proof mergers and acquisitions<\/a>\u00a0 |\u00a0 13 questions to ask yourself for personal growth<\/a>\u00a0 |\u00a0 partner problem? first, ask yourself these 21 questions<\/a>\u00a0 |\u00a0 12 reasons cpa firm staff meetings are a waste of time<\/a>\u00a0 |\u00a0 the managing partner\u2019s secret weapon in change management<\/a>\u00a0 |\u00a0 the 10 basic ways to boost profits at an accounting firm<\/a>\u00a0 |\u00a0 12 must-do items for your partner retreat agenda<\/a><\/p>\n

when pricing your services you need to carefully analyze the three key factors<\/p>\n

    \n
  1. demand,<\/li>\n
  2. competition and<\/li>\n
  3. costs.<\/li>\n<\/ol>\n

    for example, it’s hard to get a premium price for a basic 1040 return because there are thousands of competitors offering the same service as very competitive prices. however, if you are offering litigation services for high net worth divorce cases, then you need to look at the unique characteristics of your services, what is potentially at risk for your clients and the firm’s overall marketing and pricing strategies.<\/p>\n

    to find out how marketing oriented your firm’s pricing strategy really is, just complete the following brief pricing strategy questionnaire. there are no incorrect answers. the purpose of the survey is to give you a snapshot of where you are today. you goal, then, is to lay out a plan to get you where you want to be tomorrow. read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \"aquila\"
    aquila<\/figcaption><\/figure>\n

    with an eight-point analysis of your firm’s pricing strategy.<\/strong><\/p>\n

    by august aquila<\/em>
    \n    creating the effective partnership<\/em><\/a><\/span><\/p>\n

    all you need to do is think of any services, professional or commercial, that you have purchased over the last few years. would you pay a premium rate to a bonsai gardener just to trim a regular tree or shrub? most likely not, since there would be many a gardener available to do this simple task. however, the price of an open heart surgery would not matter, if the operation would save your life.<\/p>\n

    more for pro members<\/a><\/span>:<\/strong>\u00a0how to combine two firms after merger: carefully<\/a>\u00a0 |\u00a0 six new year\u2019s tips for leaders in tax and accounting<\/a>\u00a0 |\u00a0 mirror, mirror on the wall<\/a>\u00a0 |\u00a0 6 steps to handle staffing problems in a merger<\/a>\u00a0 |\u00a0 new times call for new cpa firm metrics<\/a>\u00a0 |\u00a0 6 reasons why cpa firms fail in innovation<\/a>\u00a0 |\u00a0 7 signs your firm is headed for an implosion<\/a>\u00a0 |\u00a0 why is it always about partner compensation?<\/a>\u00a0 |\u00a0 why merge and what to watch out for<\/a> \u00a0|\u00a0 13 steps to fool-proof mergers and acquisitions<\/a>\u00a0 |\u00a0 13 questions to ask yourself for personal growth<\/a>\u00a0 |\u00a0 partner problem? first, ask yourself these 21 questions<\/a>\u00a0 |\u00a0 12 reasons cpa firm staff meetings are a waste of time<\/a>\u00a0 |\u00a0 the managing partner\u2019s secret weapon in change management<\/a>\u00a0 |\u00a0 the 10 basic ways to boost profits at an accounting firm<\/a>\u00a0 |\u00a0 12 must-do items for your partner retreat agenda<\/a><\/p>\n

    when pricing your services you need to carefully analyze the three key factors<\/p>\n

      \n
    1. demand,<\/li>\n
    2. competition and<\/li>\n
    3. costs.<\/li>\n<\/ol>\n

      for example, it’s hard to get a premium price for a basic 1040 return because there are thousands of competitors offering the same service as very competitive prices. however, if you are offering litigation services for high net worth divorce cases, then you need to look at the unique characteristics of your services, what is potentially at risk for your clients and the firm’s overall marketing and pricing strategies.<\/p>\n

      to find out how marketing oriented your firm’s pricing strategy really is, just complete the following brief pricing strategy questionnaire. there are no incorrect answers. the purpose of the survey is to give you a snapshot of where you are today. you goal, then, is to lay out a plan to get you where you want to be tomorrow. read more →<\/a><\/p>\n","protected":false},"author":1331,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2274,3120],"tags":[4278,3958,4281,79,721,4283],"class_list":["post-42521","post","type-post","status-publish","format-standard","hentry","category-pricing","category-pro-member-exclusive","tag-billing-rate","tag-cpa-billing-rates","tag-fee-structure","tag-marketing","tag-pricing","tag-pricing-rates","membership-content","access-restricted"],"acf":[],"yoast_head":"\nhow to build a growth-centric pricing strategy - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"how to build a growth-centric pricing strategy - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-15t09:37:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14t13:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2014\/04\/august-aquila-headshot-large-copy-150x1501-150x150-150x150.jpg\" \/>\n<meta name=\"author\" content=\"august j. aquila\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"august j. aquila\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/\"},\"author\":{\"name\":\"august j. aquila\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8\"},\"headline\":\"how to build a growth-centric pricing strategy\",\"datepublished\":\"2015-08-15t09:37:34+00:00\",\"datemodified\":\"2024-08-14t13:30:55+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/\"},\"wordcount\":487,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2014\/04\/august-aquila-headshot-large-copy-150x1501-150x150-150x150.jpg\",\"keywords\":[\"billing rate\",\"cpa billing rates\",\"fee structure\",\"marketing\",\"pricing\",\"pricing rates\"],\"articlesection\":[\"pricing, fees & billing rates\",\"pro member exclusive\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/\",\"url\":\"\/\/www.g005e.com\/2015\/08\/15\/how-to-build-a-growth-centric-pricing-strategy\/\",\"name\":\"how to build a growth-centric pricing strategy - 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