{"id":42289,"date":"2015-08-10t05:00:50","date_gmt":"2015-08-10t09:00:50","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=42289"},"modified":"2018-06-27t10:52:00","modified_gmt":"2018-06-27t14:52:00","slug":"theres-growth-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/","title":{"rendered":"there’s more to growth than marketing"},"content":{"rendered":"

\"ed<\/a>you need goals, not just a desire to get new business.<\/b><\/p>\n

by ed mendlowitz<\/i>
\nthe 卡塔尔世界杯常规比赛时间 practice doctor<\/i><\/a><\/p>\n

question:<\/strong> we are a 20-person firm and are thinking of engaging a marketing consultant for training on how to get new business.<\/p>\n

more practice doctor q&a:\u00a0<\/b>change your thinking about \u2018small\u2019 clients<\/a> | it\u2019s not sales. it\u2019s your duty<\/a> | quote with care when asked for valuation<\/a> | how much should you pay to buy, sell or merge an accounting practice?<\/a> | why the average fee doesn\u2019t matter <\/a>| 6 ways to take a client beyond tax prep<\/a> | 6 simple steps to impress a prospect<\/a> | 10 ways to get new 1040 clients<\/a> | 23 reasons clients really need you for taxes<\/a><\/em><\/p>\n

have you heard of anyone in particular for cpa leadership training? what does your firm do regarding this? an internal program or do you use outside consultants? read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"ed<\/a>you need goals, not just a desire to get new business.<\/b><\/p>\n

by ed mendlowitz<\/i>
\nthe 卡塔尔世界杯常规比赛时间 practice doctor<\/i><\/a><\/p>\n

question:<\/strong> we are a 20-person firm and are thinking of engaging a marketing consultant for training on how to get new business.<\/p>\n

more practice doctor q&a:\u00a0<\/b>change your thinking about \u2018small\u2019 clients<\/a> | it\u2019s not sales. it\u2019s your duty<\/a> | quote with care when asked for valuation<\/a> | how much should you pay to buy, sell or merge an accounting practice?<\/a> | why the average fee doesn\u2019t matter <\/a>| 6 ways to take a client beyond tax prep<\/a> | 6 simple steps to impress a prospect<\/a> | 10 ways to get new 1040 clients<\/a> | 23 reasons clients really need you for taxes<\/a><\/em><\/p>\n

have you heard of anyone in particular for cpa leadership training? what does your firm do regarding this? an internal program or do you use outside consultants? read more →<\/a><\/p>\n","protected":false},"author":1341,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,133000,136410,134729,131575,131559","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2259,5,3120,2301],"tags":[79,20],"class_list":["post-42289","post","type-post","status-publish","format-standard","hentry","category-leadership","category-outlook","category-pro-member-exclusive","category-talent","tag-marketing","tag-training","membership-content","access-restricted"],"acf":[],"yoast_head":"\nthere's more to growth than marketing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"there's more to growth than marketing - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-10t09:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-27t14:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png\" \/>\n<meta name=\"author\" content=\"edward mendlowitz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"edward mendlowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/\"},\"author\":{\"name\":\"edward mendlowitz\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/6f22f2986bbbc616b6972625bc1803d8\"},\"headline\":\"there’s more to growth than marketing\",\"datepublished\":\"2015-08-10t09:00:50+00:00\",\"datemodified\":\"2018-06-27t14:52:00+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/\"},\"wordcount\":692,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png\",\"keywords\":[\"marketing\",\"training\"],\"articlesection\":[\"leadership\",\"outlook & analysis\",\"pro member exclusive\",\"talent & career development\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/\",\"url\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/\",\"name\":\"there's more to growth than marketing - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png\",\"datepublished\":\"2015-08-10t09:00:50+00:00\",\"datemodified\":\"2018-06-27t14:52:00+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#primaryimage\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"leadership\",\"item\":\"\/\/www.g005e.com\/category\/leadership\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"there’s more to growth than marketing\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/6f22f2986bbbc616b6972625bc1803d8\",\"name\":\"edward mendlowitz\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/01\/ed-mendlowitz-2020-retoned-96x96.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/01\/ed-mendlowitz-2020-retoned-96x96.png\",\"caption\":\"edward mendlowitz\"},\"description\":\"edward mendlowitz, cpa, abv, pfs, is a partner at withum, a forward-thinking, technology-driven advisory and accounting firm. ed has over 40 years of public accounting experience, is recognized as one of the top 100 most influential people in accounting by accounting today, and is the 卡塔尔世界杯常规比赛时间 \\\"practice doctor.\\\"\",\"url\":\"\/\/www.g005e.com\/author\/edward-mendlowitz\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"there's more to growth than marketing - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/","og_locale":"en_us","og_type":"article","og_title":"there's more to growth than marketing - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2015-08-10t09:00:50+00:00","article_modified_time":"2018-06-27t14:52:00+00:00","og_image":[{"url":"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png","type":"","width":"","height":""}],"author":"edward mendlowitz","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"edward mendlowitz","est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/"},"author":{"name":"edward mendlowitz","@id":"\/\/www.g005e.com\/#\/schema\/person\/6f22f2986bbbc616b6972625bc1803d8"},"headline":"there’s more to growth than marketing","datepublished":"2015-08-10t09:00:50+00:00","datemodified":"2018-06-27t14:52:00+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/"},"wordcount":692,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png","keywords":["marketing","training"],"articlesection":["leadership","outlook & analysis","pro member exclusive","talent & career development"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/","url":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/","name":"there's more to growth than marketing - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png","datepublished":"2015-08-10t09:00:50+00:00","datemodified":"2018-06-27t14:52:00+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#primaryimage","url":"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2012\/07\/screen-shot-2012-07-12-at-5.43.37-pm-300x284.png"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2015\/08\/10\/theres-growth-marketing\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"leadership","item":"\/\/www.g005e.com\/category\/leadership\/"},{"@type":"listitem","position":3,"name":"there’s more to growth than marketing"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/6f22f2986bbbc616b6972625bc1803d8","name":"edward mendlowitz","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/01\/ed-mendlowitz-2020-retoned-96x96.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/01\/ed-mendlowitz-2020-retoned-96x96.png","caption":"edward mendlowitz"},"description":"edward mendlowitz, cpa, abv, pfs, is a partner at withum, a forward-thinking, technology-driven advisory and accounting firm. ed has over 40 years of public accounting experience, is recognized as one of the top 100 most influential people in accounting by accounting today, and is the 卡塔尔世界杯常规比赛时间 \"practice doctor.\"","url":"\/\/www.g005e.com\/author\/edward-mendlowitz\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/42289","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1341"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=42289"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/42289\/revisions"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=42289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=42289"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=42289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}