{"id":41231,"date":"2015-06-10t05:00:42","date_gmt":"2015-06-10t09:00:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=41231"},"modified":"2015-10-23t03:21:15","modified_gmt":"2015-10-23t07:21:15","slug":"3-ways-open-sponsorship-conversation","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/06\/10\/3-ways-open-sponsorship-conversation\/","title":{"rendered":"3 ways to open a sponsorship conversation"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-41355\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-290x435.jpg\" alt=\"businessman in pink tie showing businesswoman document at his desk.\" width=\"290\" height=\"435\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-290x435.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-590x885.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-97x145.jpg 97w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-127x190.jpg 127w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542.jpg 1067w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/><\/a>and how to decide whether to spend the political capital.<\/strong><\/p>\n<p><i>by ida o. abbott<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/abbott-women\/\"><i>sponsoring women: what men need to know<\/i><\/a><strong><br \/>\n<\/strong><\/p>\n<p>most sponsorship occurs informally, without any structured or programmatic context. informal sponsor-prot\u00e9g\u00e9e relationships usually start in one of three ways.<\/p>\n<p>the most common way is when a senior manager or partner<\/p>\n<ul>\n<li>identifies someone as a star performer,<\/li>\n<li>believes that she has what it takes to succeed and<\/li>\n<li>wants to make that success happen.<\/li>\n<\/ul>\n<p>the sponsor recognizes her talent and potential while they work together or when he observes her at work and is impressed by her ability. as the two work together their relationship grows.<\/p>\n<figure id=\"attachment_40831\" class=\"thumbnail wp-caption alignright\" style=\"width: 160px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-40831\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250.jpg\" alt=\"learn more\" width=\"160\" height=\"240\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250.jpg 160w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250-97x145.jpg 97w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250-127x190.jpg 127w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/a><figcaption class=\"caption wp-caption-text\"><a href=\"\/\/www.g005e.com\/shop\/abbott-women\/\" target=\"_blank\">learn more<\/a><\/figcaption><\/figure>\n<p style=\"padding-left: 30px;\"><em><strong>more on sponsoring women for leadership:<\/strong> <a href=\"\/\/www.g005e.com\/2015\/06\/03\/sponsors-need-protegees\/\">what sponsors need from prot\u00e9g\u00e9es<\/a> | <a href=\"\/\/www.g005e.com\/2015\/05\/27\/3-ways-derail-sponsorships\/\">3 ways to derail sponsorships<\/a> | <a href=\"\/\/www.g005e.com\/2015\/05\/20\/keep-close-relationships-getting-close\/\">keep close relationships from getting too close<\/a> | <a href=\"\/\/www.g005e.com\/2015\/05\/06\/4-reasons-women-hold-back\/\">4 reasons women hold themselves back<\/a> | <a href=\"\/\/www.g005e.com\/2015\/05\/13\/4-ways-sponsors-can-help-women-seek-power\/\">4 ways sponsors can help women seek power<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/29\/bias-women-families-lingers\/\">bias about women with families lingers<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/22\/judged-performance-not-potential-must-woman\/\">judged on performance, not potential? must be a woman<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/15\/gender-bias-still-problem\/\">gender bias still a problem<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/08\/women-overlooked-fix\/\">why women are overlooked (and how to fix it)<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/06\/3-ways-men-favored-workplace\/\">3 ways men are favored in the workplace<\/a> | <a href=\"\/\/www.g005e.com\/2015\/03\/25\/women-need-promotions-not-just-advice\/\">women need promotions, not just advice<\/a> | <a href=\"\/\/www.g005e.com\/2015\/03\/18\/mentor-sponsor-distinguish-roles\/\">mentor or sponsor? how to distinguish roles<\/a> | <a href=\"\/\/www.g005e.com\/2015\/03\/11\/4-ways-women-leaders-improve-firms\/\">4 ways women leaders improve firms<\/a> | <a href=\"\/\/www.g005e.com\/2015\/03\/03\/cpa-firms-must-man-get-women-board\/\">cpa firms must \u2018man up\u2019 and get women on board<\/a><\/em><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/06\/10\/3-ways-open-sponsorship-conversation\/#more-41231\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f06%2f10%2f3-ways-open-sponsorship-conversation%2f&amp;t=3+ways+to+open+a+sponsorship+conversation'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2015%2f06%2f10%2f3-ways-open-sponsorship-conversation%2f&amp;title=3+ways+to+open+a+sponsorship+conversation&amp;summary=and+how+to+decide+whether+to+spend+the+political+capital.%0d%0a%0d%0aby+ida+o.+abbott%0d%0asponsoring+women%3a+what+men+need+to+know%0d%0a%0d%0a%0d%0amost+sponsorship+occurs+informally%2c+without+any+structured+or+programmatic+context.+informal+sponsor-prot%c3%a9g%c3%a9e+relationships+usually+start+in+one+of+three+ways.%0d%0a%0d%0athe+most+common+way+is+when+a+s'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2015%2f06%2f10%2f3-ways-open-sponsorship-conversation%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%203%20ways%20to%20open%20a%20sponsorship%20conversation&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2015\/06\/10\/3-ways-open-sponsorship-conversation\/\" title=\"email this: 3 ways to open a sponsorship conversation \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-41355\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-290x435.jpg\" alt=\"businessman in pink tie showing businesswoman document at his desk.\" width=\"290\" height=\"435\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-290x435.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-590x885.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-97x145.jpg 97w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542-127x190.jpg 127w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/06\/manpinktiewoman_dollarphotoclub_43774542.jpg 1067w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/><\/a>and how to decide whether to spend the political capital.<\/strong><\/p>\n<p><i>by ida o. abbott<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/abbott-women\/\"><i>sponsoring women: what men need to know<\/i><\/a><strong><br \/>\n<\/strong><\/p>\n<p>most sponsorship occurs informally, without any structured or programmatic context. informal sponsor-prot\u00e9g\u00e9e relationships usually start in one of three ways.<\/p>\n<p>the most common way is when a senior manager or partner<\/p>\n<ul>\n<li>identifies someone as a star performer,<\/li>\n<li>believes that she has what it takes to succeed and<\/li>\n<li>wants to make that success happen.<\/li>\n<\/ul>\n<p>the sponsor recognizes her talent and potential while they work together or when he observes her at work and is impressed by her ability. as the two work together their relationship grows.<\/p>\n<figure id=\"attachment_40831\" class=\"thumbnail wp-caption alignright\" style=\"width: 160px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-40831\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250.jpg\" alt=\"learn more\" width=\"160\" height=\"240\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250.jpg 160w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250-97x145.jpg 97w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/cache_240_240_0_0_80_sponsoring-women-coverx250-127x190.jpg 127w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/a><figcaption class=\"caption wp-caption-text\"><a href=\"\/\/www.g005e.com\/shop\/abbott-women\/\" target=\"_blank\">learn more<\/a><\/figcaption><\/figure>\n<p style=\"padding-left: 30px;\"><em><strong>more on sponsoring women for leadership:<\/strong> <a href=\"\/\/www.g005e.com\/2015\/06\/03\/sponsors-need-protegees\/\">what sponsors need from prot\u00e9g\u00e9es<\/a> | <a href=\"\/\/www.g005e.com\/2015\/05\/27\/3-ways-derail-sponsorships\/\">3 ways to derail sponsorships<\/a> | <a href=\"\/\/www.g005e.com\/2015\/05\/20\/keep-close-relationships-getting-close\/\">keep close relationships from getting too close<\/a> | <a href=\"\/\/www.g005e.com\/2015\/05\/06\/4-reasons-women-hold-back\/\">4 reasons women hold themselves back<\/a> | <a href=\"\/\/www.g005e.com\/2015\/05\/13\/4-ways-sponsors-can-help-women-seek-power\/\">4 ways sponsors can help women seek power<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/29\/bias-women-families-lingers\/\">bias about women with families lingers<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/22\/judged-performance-not-potential-must-woman\/\">judged on performance, not potential? must be a woman<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/15\/gender-bias-still-problem\/\">gender bias still a problem<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/08\/women-overlooked-fix\/\">why women are overlooked (and how to fix it)<\/a> | <a href=\"\/\/www.g005e.com\/2015\/04\/06\/3-ways-men-favored-workplace\/\">3 ways men are favored in the workplace<\/a> | <a href=\"\/\/www.g005e.com\/2015\/03\/25\/women-need-promotions-not-just-advice\/\">women need promotions, not just advice<\/a> | <a href=\"\/\/www.g005e.com\/2015\/03\/18\/mentor-sponsor-distinguish-roles\/\">mentor or sponsor? how to distinguish roles<\/a> | <a href=\"\/\/www.g005e.com\/2015\/03\/11\/4-ways-women-leaders-improve-firms\/\">4 ways women leaders improve firms<\/a> | <a href=\"\/\/www.g005e.com\/2015\/03\/03\/cpa-firms-must-man-get-women-board\/\">cpa firms must \u2018man up\u2019 and get women on board<\/a><\/em><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/06\/10\/3-ways-open-sponsorship-conversation\/#more-41231\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f06%2f10%2f3-ways-open-sponsorship-conversation%2f&amp;t=3+ways+to+open+a+sponsorship+conversation'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2015%2f06%2f10%2f3-ways-open-sponsorship-conversation%2f&amp;title=3+ways+to+open+a+sponsorship+conversation&amp;summary=and+how+to+decide+whether+to+spend+the+political+capital.%0d%0a%0d%0aby+ida+o.+abbott%0d%0asponsoring+women%3a+what+men+need+to+know%0d%0a%0d%0a%0d%0amost+sponsorship+occurs+informally%2c+without+any+structured+or+programmatic+context.+informal+sponsor-prot%c3%a9g%c3%a9e+relationships+usually+start+in+one+of+three+ways.%0d%0a%0d%0athe+most+common+way+is+when+a+s'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2015%2f06%2f10%2f3-ways-open-sponsorship-conversation%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%203%20ways%20to%20open%20a%20sponsorship%20conversation&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2015\/06\/10\/3-ways-open-sponsorship-conversation\/\" title=\"email this: 3 ways to open a sponsorship conversation \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1344,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2259,5,3120,2312],"tags":[575,560,2122,505],"class_list":["post-41231","post","type-post","status-publish","format-standard","hentry","category-leadership","category-outlook","category-pro-member-exclusive","category-women","tag-leadership","tag-mentor","tag-sponsor","tag-women","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site 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