read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"cpas in industry furnish friendly advice to cpas in practice: mind your p-q-r-s-t-u’s.<\/i><\/p>\n
by rick telberg<\/b>
\nat large <\/i><\/p>\n
the customer’s always right, right?<\/p>\n
right.<\/p>\n
or so think the customers. and what the customers think counts a lot because they’re your best sales reps, especially when someone asks them to recommend a tax or accounting firm.<\/p>\n
how worrisome it is, then, that fully half ? precisely half ? of surveyed chief financial officers, chief executive officers, finance managers, staff and business owners would not recommend their own outside cpa firm to their closest friends, according to our ongoing study.<\/p>\n
yipes! what are these people saying? statistically, there’s a 50-50 chance they’re directing potential clients to other firms. read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,3120],"tags":[534],"class_list":["post-406","post","type-post","status-publish","format-standard","hentry","category-growth","category-pro-member-exclusive","tag-growth","membership-content","access-restricted"],"acf":[],"yoast_head":"\nwhat do clients want? 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