{"id":39638,"date":"2015-03-08t23:51:28","date_gmt":"2015-03-09t03:51:28","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=39638"},"modified":"2016-04-19t11:18:12","modified_gmt":"2016-04-19t15:18:12","slug":"12-must-knows-niche-markets","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/03\/08\/12-must-knows-niche-markets\/","title":{"rendered":"12 must-knows for niche markets"},"content":{"rendered":"
<\/a>make sure you fully understand their needs.<\/strong><\/p>\n question:<\/strong> i have a couple of clients in a number of industries and when i ask for referrals they tell me they do not want me to handle competitors of theirs, yet i know of many cpa firms that have large amounts of clients in concentrated industries. what am i doing wrong?<\/p>\n more practice doctor q&a:<\/b>\u00a0<\/b>how much should you pay to buy, sell or merge an accounting practice?<\/a> | is joint representation a conflict?<\/a> | when large (or any) clients need backup assurances<\/a> | when is it time to merge?<\/a> | what goes in a client\u2019s permanent file?<\/a> | 6 ways to take a client beyond tax prep<\/a> | 18 ways to blow a partnership opportunity<\/a> | 6 ways to know what you don\u2019t know<\/a> | 6 simple steps to impress a prospect<\/a> | 10 (nearly) painless ways to keep up to date with technology<\/a> | 10 ways to get new 1040 clients<\/a> | tax return reviewer ticking and tying<\/a> | 23 reasons clients really need you for taxes<\/a><\/p>\n answer:<\/strong> i\u2019ve had clients tell me that, but i think back to my early jobs and each firm i worked for had industry specializations, so i think the current trend is just a continuation of what has always been done. \u00a0i attribute your lack of getting client referrals to an\u00a0inability to recognize, sell and communicate the advantages of your firm to your clients.<\/p>\n read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" <\/a>make sure you fully understand their needs.<\/strong><\/p>\n question:<\/strong> i have a couple of clients in a number of industries and when i ask for referrals they tell me they do not want me to handle competitors of theirs, yet i know of many cpa firms that have large amounts of clients in concentrated industries. what am i doing wrong?<\/p>\n more practice doctor q&a:<\/b>\u00a0<\/b>how much should you pay to buy, sell or merge an accounting practice?<\/a> | is joint representation a conflict?<\/a> | when large (or any) clients need backup assurances<\/a> | when is it time to merge?<\/a> | what goes in a client\u2019s permanent file?<\/a> | 6 ways to take a client beyond tax prep<\/a> | 18 ways to blow a partnership opportunity<\/a> | 6 ways to know what you don\u2019t know<\/a> | 6 simple steps to impress a prospect<\/a> | 10 (nearly) painless ways to keep up to date with technology<\/a> | 10 ways to get new 1040 clients<\/a> | tax return reviewer ticking and tying<\/a> | 23 reasons clients really need you for taxes<\/a><\/p>\n answer:<\/strong> i\u2019ve had clients tell me that, but i think back to my early jobs and each firm i worked for had industry specializations, so i think the current trend is just a continuation of what has always been done. \u00a0i attribute your lack of getting client referrals to an\u00a0inability to recognize, sell and communicate the advantages of your firm to your clients.<\/p>\n