{"id":39274,"date":"2015-04-03t05:00:06","date_gmt":"2015-04-03t09:00:06","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=39274"},"modified":"2018-03-12t00:31:56","modified_gmt":"2018-03-12t04:31:56","slug":"selling-accounting-services-doesnt-hard","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/","title":{"rendered":"selling accounting services doesn’t have to be hard!"},"content":{"rendered":"
\"martin<\/a>
bissett<\/figcaption><\/figure>\n

four reasons you might be having trouble.<\/strong><\/p>\n

by martin bissett<\/i>
\n
winning your first client<\/i><\/a><\/span><\/p>\n

let\u2019s take a look at the last 16 years of my experience and my research as to where new clients come from in an accounting practice. i don\u2019t think there are going to be too many shocks here.<\/p>\n

\"\/\/www.g005e.com\/shop\/mb-usp-wyfc\/\"<\/a>
click for more<\/a><\/span><\/figcaption><\/figure>\n

more on selling:<\/b>\u00a0<\/b>selling vs. attracting to build relationships<\/a> | when selling, don\u2019t chase new fees, attract them<\/a> | selling accounting services doesn\u2019t have to be hard!<\/a> | \u2018selling\u2019 isn\u2019t a dirty word<\/a> | 8 factors in practice development success<\/a> | in sales, perception is reality<\/a> | success begins with accountability<\/a> | do you realize you\u2019re failing?<\/a> | winning your first client<\/a><\/span><\/em><\/p>\n

what i\u2019ve found is that 82 percent of all new clients in a given year who come into an accounting firm come in from a referral source. this may be a bank or a lawyer or some other source, perhaps an existing client, who has recommended that a particular business meet with your firm and come on board as a client.<\/p>\n

read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"martin<\/a>
bissett<\/figcaption><\/figure>\n

four reasons you might be having trouble.<\/strong><\/p>\n

by martin bissett<\/i>
\n
winning your first client<\/i><\/a><\/span><\/p>\n

let\u2019s take a look at the last 16 years of my experience and my research as to where new clients come from in an accounting practice. i don\u2019t think there are going to be too many shocks here.<\/p>\n

\"\/\/www.g005e.com\/shop\/mb-usp-wyfc\/\"<\/a>
click for more<\/a><\/span><\/figcaption><\/figure>\n

more on selling:<\/b>\u00a0<\/b>selling vs. attracting to build relationships<\/a> | when selling, don\u2019t chase new fees, attract them<\/a> | selling accounting services doesn\u2019t have to be hard!<\/a> | \u2018selling\u2019 isn\u2019t a dirty word<\/a> | 8 factors in practice development success<\/a> | in sales, perception is reality<\/a> | success begins with accountability<\/a> | do you realize you\u2019re failing?<\/a> | winning your first client<\/a><\/span><\/em><\/p>\n

what i\u2019ve found is that 82 percent of all new clients in a given year who come into an accounting firm come in from a referral source. this may be a bank or a lawyer or some other source, perhaps an existing client, who has recommended that a particular business meet with your firm and come on board as a client.<\/p>\n

read more →<\/a><\/p>\n","protected":false},"author":1343,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120,2301],"tags":[216,20],"class_list":["post-39274","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","category-talent","tag-sales","tag-training","membership-content","access-restricted"],"acf":[],"yoast_head":"\nselling accounting services doesn't have to be hard! - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"selling accounting services doesn't have to be hard! - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-03t09:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-12t04:31:56+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg\" \/>\n<meta name=\"author\" content=\"martin bissett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"martin bissett\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\"},\"author\":{\"name\":\"martin bissett\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1\"},\"headline\":\"selling accounting services doesn’t have to be hard!\",\"datepublished\":\"2015-04-03t09:00:06+00:00\",\"datemodified\":\"2018-03-12t04:31:56+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\"},\"wordcount\":1110,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg\",\"keywords\":[\"sales\",\"training\"],\"articlesection\":[\"outlook & analysis\",\"pro member exclusive\",\"talent & career development\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\",\"url\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\",\"name\":\"selling accounting services doesn't have to be hard! - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg\",\"datepublished\":\"2015-04-03t09:00:06+00:00\",\"datemodified\":\"2018-03-12t04:31:56+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05.jpg\",\"caption\":\"bissett\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"outlook & analysis\",\"item\":\"\/\/www.g005e.com\/category\/outlook\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"selling accounting services doesn’t have to be hard!\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1\",\"name\":\"martin bissett\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg\",\"caption\":\"martin bissett\"},\"description\":\"martin bissett offers more than 20 years of practice-building and talent-development experience to tax and accounting firms worldwide. he is the author of winning your first client, passport to partnership, meet your new best client, and business development on a budget.\",\"url\":\"\/\/www.g005e.com\/author\/martin-bissett\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"selling accounting services doesn't have to be hard! - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/","og_locale":"en_us","og_type":"article","og_title":"selling accounting services doesn't have to be hard! - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2015-04-03t09:00:06+00:00","article_modified_time":"2018-03-12t04:31:56+00:00","og_image":[{"url":"\/\/www.g005e.com\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg","type":"","width":"","height":""}],"author":"martin bissett","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"martin bissett","est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/"},"author":{"name":"martin bissett","@id":"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1"},"headline":"selling accounting services doesn’t have to be hard!","datepublished":"2015-04-03t09:00:06+00:00","datemodified":"2018-03-12t04:31:56+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/"},"wordcount":1110,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg","keywords":["sales","training"],"articlesection":["outlook & analysis","pro member exclusive","talent & career development"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/","url":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/","name":"selling accounting services doesn't have to be hard! - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg","datepublished":"2015-04-03t09:00:06+00:00","datemodified":"2018-03-12t04:31:56+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05.jpg","caption":"bissett"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"outlook & analysis","item":"\/\/www.g005e.com\/category\/outlook\/"},{"@type":"listitem","position":3,"name":"selling accounting services doesn’t have to be hard!"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1","name":"martin bissett","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg","caption":"martin bissett"},"description":"martin bissett offers more than 20 years of practice-building and talent-development experience to tax and accounting firms worldwide. he is the author of winning your first client, passport to partnership, meet your new best client, and business development on a budget.","url":"\/\/www.g005e.com\/author\/martin-bissett\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/39274","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1343"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=39274"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/39274\/revisions"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=39274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=39274"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=39274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}