{"id":39262,"date":"2015-03-08t19:03:39","date_gmt":"2015-03-08t23:03:39","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=39262"},"modified":"2022-12-22t00:36:43","modified_gmt":"2022-12-22t05:36:43","slug":"sales-perception-reality","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/","title":{"rendered":"in sales, perception is reality"},"content":{"rendered":"<p><strong>you have to believe in yourself.<\/strong><\/p>\n<p><i>by martin bissett<\/i><\/p>\n<p style=\"padding-left: 30px\"><em>\u201cno man has the ability to step outside of the shadow of his own character.\u201d<\/em><br \/>\n<em>\u2014 robespierre<\/em><\/p>\n<p>as far as our potential clients are concerned, how they perceive us is how we really are to them, regardless of the truth of the matter.<\/p>\n<p style=\"padding-left: 30px\"><em><b>more on selling:<\/b><b>\u00a0<\/b><span style=\"color: #008000\"><a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/04\/12\/selling-vs-attracting-build-relationships\/\">selling vs. attracting to build relationships<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/04\/05\/selling-dont-chase-new-fees-attract\/\">when selling, don\u2019t chase new fees, attract them<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\">selling accounting services doesn\u2019t have to be hard!<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/03\/22\/selling-isnt-dirty-word\/\">\u2018selling\u2019 isn\u2019t a dirty word<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/03\/15\/find-success-workplace\/\">8 factors in practice development success<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/\">in sales, perception is reality<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/03\/01\/success-begins-accountability\/\">success begins with accountability<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/02\/22\/realize-youre-failing\/\">do you realize you\u2019re failing?<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/01\/21\/winning-your-first-client\/\">winning your first client<\/a><\/span><\/em><\/p>\n<p>because of this, it\u2019s important to realize that when we are meeting a new potential client who has not been referred to us, it does not matter what the reality of our value proposition is; it matters how that potential client perceives our value proposition. therefore, to be effective<br \/>\nin winning work, we must understand how we can positively influence their perception of us at each stage of the relationship-building process.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/#more-39262\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>you have to believe in yourself.<\/strong><\/p>\n<p><i>by martin bissett<\/i><\/p>\n<p style=\"padding-left: 30px\"><em>\u201cno man has the ability to step outside of the shadow of his own character.\u201d<\/em><br \/>\n<em>\u2014 robespierre<\/em><\/p>\n<p>as far as our potential clients are concerned, how they perceive us is how we really are to them, regardless of the truth of the matter.<\/p>\n<p style=\"padding-left: 30px\"><em><b>more on selling:<\/b><b>\u00a0<\/b><span style=\"color: #008000\"><a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/04\/12\/selling-vs-attracting-build-relationships\/\">selling vs. attracting to build relationships<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/04\/05\/selling-dont-chase-new-fees-attract\/\">when selling, don\u2019t chase new fees, attract them<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/04\/03\/selling-accounting-services-doesnt-hard\/\">selling accounting services doesn\u2019t have to be hard!<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/03\/22\/selling-isnt-dirty-word\/\">\u2018selling\u2019 isn\u2019t a dirty word<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/03\/15\/find-success-workplace\/\">8 factors in practice development success<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/\">in sales, perception is reality<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/03\/01\/success-begins-accountability\/\">success begins with accountability<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/02\/22\/realize-youre-failing\/\">do you realize you\u2019re failing?<\/a> | <a style=\"color: #008000\" href=\"\/\/www.g005e.com\/2015\/01\/21\/winning-your-first-client\/\">winning your first client<\/a><\/span><\/em><\/p>\n<p>because of this, it\u2019s important to realize that when we are meeting a new potential client who has not been referred to us, it does not matter what the reality of our value proposition is; it matters how that potential client perceives our value proposition. therefore, to be effective<br \/>\nin winning work, we must understand how we can positively influence their perception of us at each stage of the relationship-building process.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/#more-39262\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1343,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120,3002,2301],"tags":[216,20],"class_list":["post-39262","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","category-special","category-talent","tag-sales","tag-training","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>in sales, perception is reality - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"in sales, perception is reality - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-08t23:03:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22t05:36:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"martin bissett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"martin bissett\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/\"},\"author\":{\"name\":\"martin bissett\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1\"},\"headline\":\"in sales, perception is reality\",\"datepublished\":\"2015-03-08t23:03:39+00:00\",\"datemodified\":\"2022-12-22t05:36:43+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2015\/03\/08\/sales-perception-reality\/\"},\"wordcount\":383,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"keywords\":[\"sales\",\"training\"],\"articlesection\":[\"outlook &amp; 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