{"id":3912,"date":"2009-07-09t09:04:09","date_gmt":"2009-07-09t14:04:09","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=3912"},"modified":"2024-11-19t21:49:43","modified_gmt":"2024-11-20t02:49:43","slug":"are-you-asking-the-right-questions","status":"publish","type":"post","link":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/","title":{"rendered":"are you asking the right questions?"},"content":{"rendered":"

some of the best start with “why…?”<\/strong><\/p>\n

… as in this list of 15 from <\/strong>mike schultz, author of\u00c2\u00a0 “professional services marketing<\/a>,” and president of the wellesley hills group:<\/span><\/a><\/span><\/span><\/p>\n

    \n
  1. why didn’t we reach our revenue goals?<\/li>\n
  2. why is our marketing budget set at its current level?<\/li>\n
  3. why haven’t we been able to implement (insert tactic or initiative here) even though we keep saying it’s a priority?<\/li>\n
  4. why hasn’t (insert tactic or initiative here) worked as well for us as we might have liked?<\/li>\n
  5. why haven’t we tried anything new or innovative in our marketing?<\/li>\n
  6. why aren’t our marketplace messages resonating?<\/li>\n
  7. why are we (or aren’t we) launching new practice areas, geographies, industry specialties, etc.?<\/li>\n
  8. why don’t more of our partners develop business and bring in new clients?<\/li>\n
  9. why don’t we have a culture of business success?<\/li>\n
  10. why haven’t we been able to build a brand as we believe we can and should?<\/li>\n
  11. why are our competitors outmaneuvering us in the market?<\/li>\n
  12. why can’t we increase our fees?<\/li>\n
  13. why do our clients pressure our fees?<\/li>\n
  14. why have some practice areas of our firm grown so well while others haven’t?<\/li>\n
  15. why haven’t we improved our repeat business rate?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    some of the best start with “why…?” … as in this list of 15 from mike schultz, author of\u00c2\u00a0 “professional services marketing,” and president of the wellesley hills group: why didn’t we reach our revenue goals? why is our marketing … continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5],"tags":[214,79],"class_list":["post-3912","post","type-post","status-publish","format-standard","hentry","category-outlook","tag-consulting","tag-marketing"],"acf":[],"yoast_head":"\nare you asking the right questions? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"are you asking the right questions? - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2009-07-09t14:04:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20t02:49:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\"},\"headline\":\"are you asking the right questions?\",\"datepublished\":\"2009-07-09t14:04:09+00:00\",\"datemodified\":\"2024-11-20t02:49:43+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/\"},\"wordcount\":213,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"keywords\":[\"consulting\",\"marketing\"],\"articlesection\":[\"outlook & analysis\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/\",\"url\":\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/\",\"name\":\"are you asking the right questions? - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"datepublished\":\"2009-07-09t14:04:09+00:00\",\"datemodified\":\"2024-11-20t02:49:43+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/\"]}]},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"outlook & analysis\",\"item\":\"\/\/www.g005e.com\/category\/outlook\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"are you asking the right questions?\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png\",\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"description\":\"卡塔尔世界杯常规比赛时间 delivers the freshest research and analysis in the tax, accounting, and finance professions. we call it \\\"actionable intelligence\\\" for your firm, your business, your clients, and your career.\",\"url\":\"\/\/www.g005e.com\/author\/cpa-trendlines-research\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"are you asking the right questions? - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/","og_locale":"en_us","og_type":"article","og_title":"are you asking the right questions? - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2009-07-09t14:04:09+00:00","article_modified_time":"2024-11-20t02:49:43+00:00","og_image":[{"width":200,"height":136,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png","type":"image\/png"}],"author":"卡塔尔世界杯常规比赛时间 research","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"卡塔尔世界杯常规比赛时间 research","est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/"},"author":{"name":"卡塔尔世界杯常规比赛时间 research","@id":"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149"},"headline":"are you asking the right questions?","datepublished":"2009-07-09t14:04:09+00:00","datemodified":"2024-11-20t02:49:43+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/"},"wordcount":213,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"keywords":["consulting","marketing"],"articlesection":["outlook & analysis"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/","url":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/","name":"are you asking the right questions? - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"datepublished":"2009-07-09t14:04:09+00:00","datemodified":"2024-11-20t02:49:43+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/"]}]},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2009\/07\/09\/are-you-asking-the-right-questions\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"outlook & analysis","item":"\/\/www.g005e.com\/category\/outlook\/"},{"@type":"listitem","position":3,"name":"are you asking the right questions?"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149","name":"卡塔尔世界杯常规比赛时间 research","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png","caption":"卡塔尔世界杯常规比赛时间 research"},"description":"卡塔尔世界杯常规比赛时间 delivers the freshest research and analysis in the tax, accounting, and finance professions. we call it \"actionable intelligence\" for your firm, your business, your clients, and your career.","url":"\/\/www.g005e.com\/author\/cpa-trendlines-research\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/3912"}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=3912"}],"version-history":[{"count":1,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/3912\/revisions"}],"predecessor-version":[{"id":135821,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/3912\/revisions\/135821"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=3912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=3912"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=3912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}