{"id":379,"date":"2006-03-31t06:00:00","date_gmt":"2006-03-31t11:00:00","guid":{"rendered":""},"modified":"-0001-11-30t00:00:00","modified_gmt":"-0001-11-30t05:00:00","slug":"blogs-the-next-step-in-cpa-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/","title":{"rendered":"blogs: the next step in cpa marketing?"},"content":{"rendered":"

an emerging number of professionals are adding blogs to their capital spending plans.<\/i><\/p>\n

what’s the big deal with blogging?<\/b> are you thinking about it? let us know what you’re doing, what you think, what questions you may have, by contacting us here<\/a>.<\/p>\n

by rick telberg<\/b>
\nat large <\/i>
\n[add a comment here<\/a>]<\/p>\n

with tax season entering its final, frantic stretch, some accountants may already be assembling a mental shopping list.<\/p>\n

from our vantage point, it appears that professionals will most likely be spending their technology budgets on mobile devices this year, while also improving their core business software applications. <\/p>\n

and, remarkably, they’re slowly starting to spend money to blog and otherwise use the internet to reach clients and prospects.
\nit could be a busy summer and autumn for vendors to the profession.<\/p>\n

according to our research at bay street group llc, laptops and notebooks top the list of technology items cpas are considering buying, followed by worksite software ? tax preparation is by far the most likely to be purchased by public practitioners, while tax and accounting applications score equally high on the shopping lists of business and industry cpas. high on the lists for all practitioners are office software applications, personal digital assistants, printers, scanners, copiers and fax machines.<\/p>\n

like many cpas shopping for mobile devices, john larochelle, a staffer with a large firm in westborough, mass. is in the market for a pda or a smart phone because he wants “better access to client information and e-mail, regardless of location.” matthew pastore, owner of a small public practice in hoboken, n.j., is in the market for a new laptop and printer simply because he wants to work from home more often.<\/p>\n

jewell shane, a small firm practitioner in cincinnati, is considering buying a laptop or a pda and plans to add mobility inside the office by going cellular with her in-office phones. “forget the land line,” she says. <\/p>\n

frank n. hiza, a cpa from great barrington, mass., is also among the more than 30 percent of all cpas considering a smart phone or a pda. “we have no time to waste being inefficient,” he says.<\/p>\n

despite the hoopla for mobile, desktop computer purchases are being considered by 27 percent of public practitioners and by 21 percent of business and industry practitioners. printers, scanners, copiers and fax machines are on the radar screens of more than 40% of public practitioners and 36.5 percent in business and industry.<\/p>\n

cpas in the market for software applications also want product integration. “i need 100 percent compatible software. i work in several applications at once and always need to flip between clients,” says k.d. bradley, a middle manager in daytona beach, fla., who expects to buy both accounting and tax prep applications.<\/p>\n

almost half of the public practitioners surveyed plan to buy tax prep software this year and 38 percent are considering accounting software. in business and industry, 35 percent are eyeing tax prep software and an equal percentage is considering accounting software. twenty-one percent of public practitioners and 13 percent of those in business and industry are interested in buying office applications.<\/p>\n

customer relationship management software may still be gaining traction in accounting, as eight percent of business and industry cpas and five percent of public practitioners are considering implementing it this year. human resources and payroll applications are being considered by five percent of public practitioners and 12 percent in business and industry.<\/p>\n

one of the big stories for 2006 may be the new initiatives professionals will be undertaking in marketing and corporate communications.<\/p>\n

almost a third of the public practitioners we contacted are considering spending to build or improve their web sites this year, while 15 percent say they will launch electronic newsletters and another six percent are planning blogs. in business and industry, 26 percent will pay for web site construction\/improvement, almost 12 percent may spend money launching newsletters, and six percent are also considering blogging. <\/p>\n

indeed, 2006 may mark a turning point for blogging in the profession. blogs are already proving to be inexpensive, albeit high-maintenance ways to let the public know about your expertise and reach new prospects. in a recent report from intuit inc., public practitioner kerry kerstetter of harrison, ark., said his blog, taxguru.net, has generated so much business that he’s had to turn clients away.<\/p>\n

another blog, fromgregshead.com, was designed as a marketing tool to position greg price of pkf texas as an expert in it consulting, according to scott cytron, the communications consultant who shepherded the project. the audience includes clients, prospects, the houston it community and the houston business marketplace. price says it has doubled traffic to the firm’s web site.<\/p>\n

[first published by the aicpa]<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

an emerging number of professionals are adding blogs to their capital spending plans. what’s the big deal with blogging? are you thinking about it? let us know what you’re doing, what you think, what questions you may have, by contacting … continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254],"tags":[6],"class_list":["post-379","post","type-post","status-publish","format-standard","hentry","category-growth","tag-bsg-business-builder"],"acf":[],"yoast_head":"\nblogs: the next step in cpa marketing? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"blogs: the next step in cpa marketing? - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2006-03-31t11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"-0001-11-30t00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14\"},\"headline\":\"blogs: the next step in cpa marketing?\",\"datepublished\":\"2006-03-31t11:00:00+00:00\",\"datemodified\":\"-0001-11-30t00:00:00+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/\"},\"wordcount\":784,\"commentcount\":5,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"keywords\":[\"growth\"],\"articlesection\":[\"growth strategies\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/\",\"url\":\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/\",\"name\":\"blogs: the next step in cpa marketing? - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"datepublished\":\"2006-03-31t11:00:00+00:00\",\"datemodified\":\"-0001-11-30t00:00:00+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/\"]}]},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"growth strategies\",\"item\":\"\/\/www.g005e.com\/category\/growth\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"blogs: the next step in cpa marketing?\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g\",\"contenturl\":\"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g\",\"caption\":\"卡塔尔世界杯常规比赛时间\"},\"sameas\":[\"https:\/\/baystreetgroup.com\"],\"url\":\"\/\/www.g005e.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"blogs: the next step in cpa marketing? - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/","og_locale":"en_us","og_type":"article","og_title":"blogs: the next step in cpa marketing? - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2006-03-31t11:00:00+00:00","article_modified_time":"-0001-11-30t00:00:00+00:00","og_image":[{"width":200,"height":136,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png","type":"image\/png"}],"author":"卡塔尔世界杯常规比赛时间","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"卡塔尔世界杯常规比赛时间","est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/"},"author":{"name":"卡塔尔世界杯常规比赛时间","@id":"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14"},"headline":"blogs: the next step in cpa marketing?","datepublished":"2006-03-31t11:00:00+00:00","datemodified":"-0001-11-30t00:00:00+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/"},"wordcount":784,"commentcount":5,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"keywords":["growth"],"articlesection":["growth strategies"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/","url":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/","name":"blogs: the next step in cpa marketing? - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"datepublished":"2006-03-31t11:00:00+00:00","datemodified":"-0001-11-30t00:00:00+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/"]}]},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2006\/03\/31\/blogs-the-next-step-in-cpa-marketing\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"growth strategies","item":"\/\/www.g005e.com\/category\/growth\/"},{"@type":"listitem","position":3,"name":"blogs: the next step in cpa marketing?"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14","name":"卡塔尔世界杯常规比赛时间","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g","contenturl":"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g","caption":"卡塔尔世界杯常规比赛时间"},"sameas":["https:\/\/baystreetgroup.com"],"url":"\/\/www.g005e.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/379","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=379"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/379\/revisions"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=379"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}