{"id":36809,"date":"2014-10-23t05:00:47","date_gmt":"2014-10-23t09:00:47","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=36809"},"modified":"2024-08-14t09:36:47","modified_gmt":"2024-08-14t13:36:47","slug":"6-factors-in-valuing-total-goodwill-of-a-cpa-firm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/10\/23\/6-factors-in-valuing-total-goodwill-of-a-cpa-firm\/","title":{"rendered":"6 factors in valuing total goodwill of a cpa firm"},"content":{"rendered":"<p id=\"docs-internal-guid-47a8bfc9-1fc5-af61-f158-e6930230909d\" dir=\"ltr\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-37039 size-medium\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm-290x187.png\" alt=\"cpa firm partner retirement art\" width=\"290\" height=\"187\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm-290x187.png 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm-590x380.png 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm-190x122.png 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm.png 1076w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>valuing a cpa firm for partner retirement purposes is much different than a valuation for merger purposes.<\/strong><\/p>\n<p dir=\"ltr\"><em>by marc rosenberg<\/em><br \/>\n<em> <a href=\"\/\/www.g005e.com\/shop\/retirement-buyout\/\">retirements &amp; buyouts<\/a><\/em><\/p>\n<p>profitable, attractive firms, generally under $2 million, sold in a market with many potential buyers, will often fetch 110 percent to 150 percent of fees.<\/p>\n<p>if this is the case, why do cpa firms value goodwill for retirement purposes at <i>no more than<\/i> 100 percent of fees and usually, 80 or 90 percent of fees? here are six good reasons why:<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2014\/10\/23\/6-factors-in-valuing-total-goodwill-of-a-cpa-firm\/#more-36809\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2014%2f10%2f23%2f6-factors-in-valuing-total-goodwill-of-a-cpa-firm%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%206%20factors%20in%20valuing%20total%20goodwill%20of%20a%20cpa%20firm&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2014\/10\/23\/6-factors-in-valuing-total-goodwill-of-a-cpa-firm\/\" title=\"email this: 6 factors in valuing total goodwill of a cpa firm \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p id=\"docs-internal-guid-47a8bfc9-1fc5-af61-f158-e6930230909d\" dir=\"ltr\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-37039 size-medium\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm-290x187.png\" alt=\"cpa firm partner retirement art\" width=\"290\" height=\"187\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm-290x187.png 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm-590x380.png 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm-190x122.png 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/screen-shot-2014-09-14-at-2.13.32-pm.png 1076w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>valuing a cpa firm for partner retirement purposes is much different than a valuation for merger purposes.<\/strong><\/p>\n<p dir=\"ltr\"><em>by marc rosenberg<\/em><br \/>\n<em> <a href=\"\/\/www.g005e.com\/shop\/retirement-buyout\/\">retirements &amp; buyouts<\/a><\/em><\/p>\n<p>profitable, attractive firms, generally under $2 million, sold in a market with many potential buyers, will often fetch 110 percent to 150 percent of fees.<\/p>\n<p>if this is the case, why do cpa firms value goodwill for retirement purposes at <i>no more than<\/i> 100 percent of fees and usually, 80 or 90 percent of fees? here are six good reasons why:<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2014\/10\/23\/6-factors-in-valuing-total-goodwill-of-a-cpa-firm\/#more-36809\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div 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href=\"mailto:?subject=cpa%20trendlines%20:%206%20factors%20in%20valuing%20total%20goodwill%20of%20a%20cpa%20firm&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2014\/10\/23\/6-factors-in-valuing-total-goodwill-of-a-cpa-firm\/\" title=\"email this: 6 factors in valuing total goodwill of a cpa firm \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div 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