{"id":36049,"date":"2014-08-09t00:22:29","date_gmt":"2014-08-09t04:22:29","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=36049"},"modified":"2015-10-24t19:17:25","modified_gmt":"2015-10-24t23:17:25","slug":"6-marketing-and-selling-metrics-accountants-should-measure","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/08\/09\/6-marketing-and-selling-metrics-accountants-should-measure\/","title":{"rendered":"6 biz dev metrics accountants should measure"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-36479\" alt=\"business diagramme with magnifying glass, workplace businessman.\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/08\/dreamstime_xs_23690115-150x150.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/08\/dreamstime_xs_23690115-150x150.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/08\/dreamstime_xs_23690115.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>yes, you can do marketing with a spreadsheet and a checklist.<\/strong><\/p>\n<p><em>by sandi smith leyva<br \/>\n<\/em><em><\/em><em><a href=\"http:\/\/www.1shoppingcart.com\/app\/?af=1296374&amp;u=www.accountantsaccelerator.com\/cpatrendlines\" target=\"_blank\">the accountant\u2019s accelerator<\/a><\/em><\/p>\n<p>one way to help accountants embrace marketing is to fill training sessions with spreadsheets and numbers, things that most accountants love working on. there\u2019s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive right in.<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>more on small-firm growth strategies:<\/strong> <a title=\"permanent link to 5 areas to improve client acquisition success\" href=\"\/\/www.g005e.com\/2014\/08\/02\/5-areas-to-improve-client-acquisition-success\/\">5 areas to improve client acquisition success<\/a>\u00a0 |\u00a0 <a title=\"permanent link to are accountants newsworthy? you bet!\" href=\"\/\/www.g005e.com\/2014\/07\/26\/are-accountants-newsworthy-you-bet\/\">are accountants newsworthy? you bet!<\/a>\u00a0 |\u00a0 <a title=\"permanent link to when accountants don\u2019t know they don\u2019t know\" href=\"\/\/www.g005e.com\/2014\/07\/19\/when-accountants-dont-know-they-dont-know\/\">when accountants don\u2019t know they don\u2019t know<\/a>\u00a0 |\u00a0 <a title=\"permanent link to seven hot lead generation methods for accountants\" href=\"\/\/www.g005e.com\/2014\/07\/12\/seven-hot-lead-generation-methods-for-accountants\/\">seven hot lead generation methods for accountants <\/a>\u00a0 |\u00a0 <a title=\"permanent link to what stage of business are you in?\" href=\"\/\/www.g005e.com\/2014\/07\/05\/what-stage-of-business-are-you-in\/\">what stage of business are you in?<\/a>\u00a0 |\u00a0 <a title=\"permanent link to 8 essential ingredients for your new client welcome kit\" href=\"\/\/www.g005e.com\/2014\/06\/28\/8-essential-ingredients-for-your-new-client-welcome-kit\/\">8 essential ingredients for your new client welcome kit\u00a0 <\/a>|\u00a0 <a title=\"permanent link to 4 ways small firms can surpass larger firms\" href=\"\/\/www.g005e.com\/2014\/06\/21\/4-ways-small-firms-can-surpass-larger-firms\/\">4 ways small firms can surpass larger firms<\/a>\u00a0 |\u00a0\u00a0 <a title=\"permanent link to rebuttal: the 3 most unused marketing methods for accountants\" href=\"\/\/www.g005e.com\/2014\/06\/20\/rebuttal-the-3-most-unused-marketing-methods-for-accountants\/\">rebuttal: the 3 most unused marketing methods for accountants<\/a><\/em><\/p>\n<p>here are six numbers we suggest you track: <a href=\"\/\/www.g005e.com\/2014\/08\/09\/6-marketing-and-selling-metrics-accountants-should-measure\/#more-36049\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2014%2f08%2f09%2f6-marketing-and-selling-metrics-accountants-should-measure%2f&amp;t=6+biz+dev+metrics+accountants+should+measure'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2014%2f08%2f09%2f6-marketing-and-selling-metrics-accountants-should-measure%2f&amp;title=6+biz+dev+metrics+accountants+should+measure&amp;summary=yes%2c+you+can+do+marketing+with+a+spreadsheet+and+a+checklist.%0d%0a%0d%0aby+sandi+smith+leyva%0d%0athe+accountant%e2%80%99s+accelerator%0d%0a%0d%0aone+way+to+help+accountants+embrace+marketing+is+to+fill+training+sessions+with+spreadsheets+and+numbers%2c+things+that+most+accountants+love+working+on.+there%e2%80%99s+a+lot+of+insecurity+around+learning+m'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2014%2f08%2f09%2f6-marketing-and-selling-metrics-accountants-should-measure%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%206%20biz%20dev%20metrics%20accountants%20should%20measure&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2014\/08\/09\/6-marketing-and-selling-metrics-accountants-should-measure\/\" title=\"email this: 6 biz dev metrics accountants should measure \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-36479\" alt=\"business diagramme with magnifying glass, workplace businessman.\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/08\/dreamstime_xs_23690115-150x150.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/08\/dreamstime_xs_23690115-150x150.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/08\/dreamstime_xs_23690115.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>yes, you can do marketing with a spreadsheet and a checklist.<\/strong><\/p>\n<p><em>by sandi smith leyva<br \/>\n<\/em><em><\/em><em><a href=\"http:\/\/www.1shoppingcart.com\/app\/?af=1296374&amp;u=www.accountantsaccelerator.com\/cpatrendlines\" target=\"_blank\">the accountant\u2019s accelerator<\/a><\/em><\/p>\n<p>one way to help accountants embrace marketing is to fill training sessions with spreadsheets and numbers, things that most accountants love working on. there\u2019s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive right in.<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>more on small-firm growth strategies:<\/strong> <a title=\"permanent link to 5 areas to improve client acquisition success\" href=\"\/\/www.g005e.com\/2014\/08\/02\/5-areas-to-improve-client-acquisition-success\/\">5 areas to improve client acquisition success<\/a>\u00a0 |\u00a0 <a title=\"permanent link to are accountants newsworthy? you bet!\" href=\"\/\/www.g005e.com\/2014\/07\/26\/are-accountants-newsworthy-you-bet\/\">are accountants newsworthy? you bet!<\/a>\u00a0 |\u00a0 <a title=\"permanent link to when accountants don\u2019t know they don\u2019t know\" href=\"\/\/www.g005e.com\/2014\/07\/19\/when-accountants-dont-know-they-dont-know\/\">when accountants don\u2019t know they don\u2019t know<\/a>\u00a0 |\u00a0 <a title=\"permanent link to seven hot lead generation methods for accountants\" href=\"\/\/www.g005e.com\/2014\/07\/12\/seven-hot-lead-generation-methods-for-accountants\/\">seven hot lead generation methods for accountants <\/a>\u00a0 |\u00a0 <a title=\"permanent link to what stage of business are you in?\" href=\"\/\/www.g005e.com\/2014\/07\/05\/what-stage-of-business-are-you-in\/\">what stage of business are you in?<\/a>\u00a0 |\u00a0 <a title=\"permanent link to 8 essential ingredients for your new client welcome kit\" href=\"\/\/www.g005e.com\/2014\/06\/28\/8-essential-ingredients-for-your-new-client-welcome-kit\/\">8 essential ingredients for your new client welcome kit\u00a0 <\/a>|\u00a0 <a title=\"permanent link to 4 ways small firms can surpass larger firms\" href=\"\/\/www.g005e.com\/2014\/06\/21\/4-ways-small-firms-can-surpass-larger-firms\/\">4 ways small firms can surpass larger firms<\/a>\u00a0 |\u00a0\u00a0 <a title=\"permanent link to rebuttal: the 3 most unused marketing methods for accountants\" href=\"\/\/www.g005e.com\/2014\/06\/20\/rebuttal-the-3-most-unused-marketing-methods-for-accountants\/\">rebuttal: the 3 most unused marketing methods for accountants<\/a><\/em><\/p>\n<p>here are six numbers we suggest you track: <a href=\"\/\/www.g005e.com\/2014\/08\/09\/6-marketing-and-selling-metrics-accountants-should-measure\/#more-36049\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2014%2f08%2f09%2f6-marketing-and-selling-metrics-accountants-should-measure%2f&amp;t=6+biz+dev+metrics+accountants+should+measure'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2014%2f08%2f09%2f6-marketing-and-selling-metrics-accountants-should-measure%2f&amp;title=6+biz+dev+metrics+accountants+should+measure&amp;summary=yes%2c+you+can+do+marketing+with+a+spreadsheet+and+a+checklist.%0d%0a%0d%0aby+sandi+smith+leyva%0d%0athe+accountant%e2%80%99s+accelerator%0d%0a%0d%0aone+way+to+help+accountants+embrace+marketing+is+to+fill+training+sessions+with+spreadsheets+and+numbers%2c+things+that+most+accountants+love+working+on.+there%e2%80%99s+a+lot+of+insecurity+around+learning+m'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2014%2f08%2f09%2f6-marketing-and-selling-metrics-accountants-should-measure%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%206%20biz%20dev%20metrics%20accountants%20should%20measure&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2014\/08\/09\/6-marketing-and-selling-metrics-accountants-should-measure\/\" title=\"email this: 6 biz dev metrics accountants should measure \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,5,3120,2295],"tags":[79,114,822],"class_list":["post-36049","post","type-post","status-publish","format-standard","hentry","category-marketing","category-outlook","category-pro-member-exclusive","category-solo","tag-marketing","tag-small-firm","tag-solo","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 biz dev metrics accountants should measure - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2014\/08\/09\/6-marketing-and-selling-metrics-accountants-should-measure\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 biz dev metrics accountants should measure - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2014\/08\/09\/6-marketing-and-selling-metrics-accountants-should-measure\/\" \/>\n<meta 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