{"id":35227,"date":"2014-06-07t12:55:52","date_gmt":"2014-06-07t16:55:52","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=35227"},"modified":"2015-12-10t12:14:41","modified_gmt":"2015-12-10t17:14:41","slug":"when-value-pricing-works","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/","title":{"rendered":"when value pricing works"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong>what econ 101 and inelastic demand curves teach us about billing rates.<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em> <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-35561\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-290x192.jpg\" alt=\"rubber band istock_000009459899small\" width=\"290\" height=\"192\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-290x192.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-590x392.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-190x126.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 849w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/>by frank stitely, cpa, cva<\/em><\/p>\n<p>before we turn our hymnal to page 10 and sing that old favorite &#8220;we&#8217;re not selling time. we&#8217;re selling knowledge,&#8221; let&#8217;s consider if clients are buying what we&#8217;re selling.<\/p>\n<p>when you go to the grocery store, do you ask, &#8220;i&#8217;d like to buy the cow milking knowledge of a farmer?&#8221; of course not. you ask for a gallon of milk. customers buy outcomes, not inputs.  <a href=\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/#more-35227\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong>what econ 101 and inelastic demand curves teach us about billing rates.<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em> <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-35561\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-290x192.jpg\" alt=\"rubber band istock_000009459899small\" width=\"290\" height=\"192\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-290x192.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-590x392.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-190x126.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 849w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/>by frank stitely, cpa, cva<\/em><\/p>\n<p>before we turn our hymnal to page 10 and sing that old favorite &#8220;we&#8217;re not selling time. we&#8217;re selling knowledge,&#8221; let&#8217;s consider if clients are buying what we&#8217;re selling.<\/p>\n<p>when you go to the grocery store, do you ask, &#8220;i&#8217;d like to buy the cow milking knowledge of a farmer?&#8221; of course not. you ask for a gallon of milk. customers buy outcomes, not inputs.  <a href=\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/#more-35227\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1362,"featured_media":35561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[620,728],"class_list":["post-35227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outlook","category-pro-member-exclusive","tag-fees","tag-value-pricing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>when value pricing works - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"when value pricing works - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-07t16:55:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-10t17:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"849\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"frank stitely\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"frank stitely\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/\"},\"author\":{\"name\":\"frank stitely\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/0f79310a45bedeed5e1ee851c1b33cba\"},\"headline\":\"when value pricing works\",\"datepublished\":\"2014-06-07t16:55:52+00:00\",\"datemodified\":\"2015-12-10t17:14:41+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/\"},\"wordcount\":1284,\"commentcount\":7,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg\",\"keywords\":[\"fees\",\"value pricing\"],\"articlesection\":[\"outlook &amp; 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