{"id":34852,"date":"2014-04-20t19:48:42","date_gmt":"2014-04-20t23:48:42","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=34852"},"modified":"2024-09-01t14:48:54","modified_gmt":"2024-09-01t18:48:54","slug":"ten-things-every-firm-needs-to-make-clear-firm-wide-2","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/","title":{"rendered":"ten things every firm needs to make clear firmwide"},"content":{"rendered":"

the main categories of information for internal communications and management.<\/strong><\/p>\n

by bruce w. marcus<\/em>
\nprofessional services marketing 3.0<\/a><\/em><\/p>\n

while the substance of information varies from firm to firm, there are 10 categories that cannot go unconsidered:<\/p>\n

    \n
  1. the firm’s goals<\/em> <\/strong>within the industry (e.g., share of market, quality leadership, shareholder value, increased productivity and so forth).<\/li>\n
  2. the firm’s business plan and strategy.<\/em><\/strong> firm policies and strategic information, much of which may be confidential. new practice areas, new territories, new opportunities. not everybody has to know everything, but everybody has to know something specific.<\/em><\/li>\n
  3. daily firm business.<\/em><\/strong> matters concerning firm day-by-day operations, such as medical plans, and secretarial scheduling, pension and health benefits, holiday schedules, expense rules and other housekeeping information.<\/li>\n
  4. professional information<\/em>.<\/strong> what each professional needs to know to enhance his or her professional skills and practice. to remain competitive, key people have to know the latest rules, regulations, laws, findings, results, and both technical and client-related techniques.<\/li>\n
  5. morale factors.<\/em><\/strong> social information, softball scores, weddings and births, the company’s progress and what everybody has contributed to it, and addressing adverse rumors. specific opportunities at every level, such as sales incentives, rewards for increased productivity.<\/li>\n
  6. crisis control.<\/em><\/strong> the mechanics of dealing with a crisis, how to handle inquiries from the media, how to handle rumors and what to communicate to staff. a prime consideration here is the concept of no surprises<\/em>. people who might have to deal with others outside the firm (such as the media) should be aware of crisis information and the process for dealing with it. crisis management is a function of anticipation and planning before the crisis occurs.<\/li>\n
  7. client information.<\/em><\/strong> information about clients that should be shared by others in the firm, such as new clients and new client matters, cross-practice needs and opportunities, etc. who the clients and customers are, who the key people are, who does what for each client, matters pertaining to best serving the client. some of this may be sensitive; some may be housekeeping. the housekeeping information goes to everybody administratively responsible; the sensitive information only to those who must perform for the client.<\/li>\n
  8. firm performance.<\/em><\/strong> new clients, new business from old clients, cases won, projects completed, feedback on the effectiveness of the firm’s activities, etc.<\/li>\n
  9. marketing.<\/em> <\/strong>firm, practice group, and individual marketing plans and activities, techniques, opportunities and results. media releases, new firm literature, new ideas. a firm’s marketing position is everybody’s business.<\/li>\n
  10. competitive intelligenc<\/strong>e<\/em>. what other firms are doing in every aspect that you can discover. not as benchmarks (which can be retrogressive), but for market trends, ideas and opportunities.<\/li>\n<\/ol>\n
    \"click<\/a>
    click to buy<\/figcaption><\/figure>\n

    bruce w. marcus is a pioneer in professional services marketing and coauthor of “client at the core.” this is adapted from his new book, “professional services marketing 3.0,” available for purchase here<\/a>. <\/em><\/p>\n

    related:<\/strong> managing risk in client relations<\/a> \u2022 your clients love you? what if you\u2019re wrong?<\/a> \u2022 the three degrees of risk<\/a> \u2022 four essential habits for building client trust<\/a> \u2022 the nine hallmarks of a marketing culture<\/a> \u2022 the four cornerstones to building a marketing culture<\/a> \u2022 getting the client is only half the battle<\/a> \u2022 practice development: it\u2019s not rocket science<\/a> \u2022 nine fundamentals for a healthy marketing culture in an accounting firm<\/a> \u2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    the main categories of information for internal communications and management. by bruce w. marcus professional services marketing 3.0 while the substance of information varies from firm to firm, there are 10 categories that cannot go unconsidered:<\/p>\n","protected":false},"author":1340,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2259,1908,2271,5],"tags":[184,575,93,26],"class_list":["post-34852","post","type-post","status-publish","format-standard","hentry","category-leadership","category-management","category-marketing","category-outlook","tag-firms","tag-leadership","tag-management","tag-practice-management"],"acf":[],"yoast_head":"\nten things every firm needs to make clear firmwide - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ten things every firm needs to make clear firmwide - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-20t23:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-01t18:48:54+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg\" \/>\n<meta name=\"author\" content=\"bruce w. marcus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bruce w. marcus\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/\"},\"author\":{\"name\":\"bruce w. marcus\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f\"},\"headline\":\"ten things every firm needs to make clear firmwide\",\"datepublished\":\"2014-04-20t23:48:42+00:00\",\"datemodified\":\"2024-09-01t18:48:54+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/\"},\"wordcount\":552,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg\",\"keywords\":[\"firms\",\"leadership\",\"management\",\"practice-management\"],\"articlesection\":[\"leadership\",\"management\",\"marketing & sales\",\"outlook & analysis\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/\",\"url\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/\",\"name\":\"ten things every firm needs to make clear firmwide - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg\",\"datepublished\":\"2014-04-20t23:48:42+00:00\",\"datemodified\":\"2024-09-01t18:48:54+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg\",\"width\":152,\"height\":220,\"caption\":\"click to buy\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"leadership\",\"item\":\"\/\/www.g005e.com\/category\/leadership\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"management\",\"item\":\"\/\/www.g005e.com\/category\/leadership\/management\/\"},{\"@type\":\"listitem\",\"position\":4,\"name\":\"ten things every firm needs to make clear firmwide\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f\",\"name\":\"bruce w. marcus\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus-100x100.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus-100x100.png\",\"caption\":\"bruce w. marcus\"},\"description\":\"bruce w. marcus remains a pioneer in the modern practices of professional services marketing even after his death in 2014 at age 89. he is the author of\u00a0the seminal work, professional\u00a0services marketing 3.0.\",\"url\":\"\/\/www.g005e.com\/author\/bruce-w-marcus\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"ten things every firm needs to make clear firmwide - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/","og_locale":"en_us","og_type":"article","og_title":"ten things every firm needs to make clear firmwide - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2014-04-20t23:48:42+00:00","article_modified_time":"2024-09-01t18:48:54+00:00","og_image":[{"url":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg"}],"author":"bruce w. marcus","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"bruce w. marcus","est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/"},"author":{"name":"bruce w. marcus","@id":"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f"},"headline":"ten things every firm needs to make clear firmwide","datepublished":"2014-04-20t23:48:42+00:00","datemodified":"2024-09-01t18:48:54+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/"},"wordcount":552,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg","keywords":["firms","leadership","management","practice-management"],"articlesection":["leadership","management","marketing & sales","outlook & analysis"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/","url":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/","name":"ten things every firm needs to make clear firmwide - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg","datepublished":"2014-04-20t23:48:42+00:00","datemodified":"2024-09-01t18:48:54+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg","width":152,"height":220,"caption":"click to buy"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2014\/04\/20\/ten-things-every-firm-needs-to-make-clear-firm-wide-2\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"leadership","item":"\/\/www.g005e.com\/category\/leadership\/"},{"@type":"listitem","position":3,"name":"management","item":"\/\/www.g005e.com\/category\/leadership\/management\/"},{"@type":"listitem","position":4,"name":"ten things every firm needs to make clear firmwide"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f","name":"bruce w. marcus","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus-100x100.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus-100x100.png","caption":"bruce w. marcus"},"description":"bruce w. marcus remains a pioneer in the modern practices of professional services marketing even after his death in 2014 at age 89. he is the author of\u00a0the seminal work, professional\u00a0services marketing 3.0.","url":"\/\/www.g005e.com\/author\/bruce-w-marcus\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/34852"}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1340"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=34852"}],"version-history":[{"count":1,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/34852\/revisions"}],"predecessor-version":[{"id":130251,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/34852\/revisions\/130251"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=34852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=34852"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=34852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}