{"id":34839,"date":"2014-07-13t05:55:08","date_gmt":"2014-07-13t09:55:08","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=34839"},"modified":"2024-09-01t14:48:53","modified_gmt":"2024-09-01t18:48:53","slug":"the-competition-for-talent-its-all-about-motivation-2","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/07\/13\/the-competition-for-talent-its-all-about-motivation-2\/","title":{"rendered":"the competition for talent: it’s all about motivation"},"content":{"rendered":"
at microsoft, they worry about motivation, says bruce w. marcus, author of professional services marketing 3.0<\/a><\/em>. when everybody who holds any kind of a responsible job is making more money than any of them ever dreamed they would, and when they\u2019re in an industry that would pay anything to hire them away, how do you motivate people? how do you get them to stay, and to produce at the high levels demanded by microsoft and other high-tech companies? two ways.<\/p>\n in this report: <\/strong><\/p>\n <\/p>\n first, microsoft appeals to what creative people crave most \u2013 the opportunity to do great work, and then recognition for it by seeing it used. then they build a culture and a business to sustain that creativity. second, they hire the right people. they hire only those people who are motivated by what they have to offer. and it works. it\u2019s one of the things that makes microsoft a great and successful company.<\/p>\n is this so difficult? not really. why, then, do so many companies look outside themselves and their cultures for motivation? why the growth of the motivational consultants business?<\/p>\n this is a strange business, these motivational consultants and coaches. what\u2019s strangest is not what they do, it\u2019s the need of so many corporations to buy the stuff. do people really think that the problem of motivation is so arcane and difficult that only an outside consultant, with exhortations and incantations, can do it? or is it some protectionist scheme, in which, if it doesn\u2019t work, the responsibility is passed on to someone else?<\/p>\n we may not know a vast amount about the human mind, nor the emotions and how they\u2019re controlled, but five things seem obvious.<\/p>\n in today\u2019s environment, then, unless you want to waste your money on training programs that enrich the trainers but don\u2019t do much for you, you\u2019re stuck with the microsoft model.<\/p>\n it all beats psychobabble. and it costs less.<\/p>\n","protected":false},"excerpt":{"rendered":" at microsoft, they worry about motivation, says bruce w. marcus, author of professional services marketing 3.0. when everybody who holds any kind of a responsible job is making more money than any of them ever dreamed they would, and when … continued<\/a><\/p>\n","protected":false},"author":1340,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,5,2301],"tags":[272,139],"class_list":["post-34839","post","type-post","status-publish","format-standard","hentry","category-marketing","category-outlook","category-talent","tag-staff","tag-talent"],"acf":[],"yoast_head":"\n\n
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