{"id":33183,"date":"2014-03-02t05:39:07","date_gmt":"2014-03-02t10:39:07","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=33183"},"modified":"2024-09-01t14:48:55","modified_gmt":"2024-09-01t18:48:55","slug":"marcus-great-rainmakers","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/03\/02\/marcus-great-rainmakers\/","title":{"rendered":"great rainmakers won’t make a firm great"},"content":{"rendered":"

top firms know the nine tenets of a healthy, sustainable growth-minded culture.<\/strong><\/p>\n

by bruce w. marcus<\/em>
\nprofessional services marketing 3.0<\/a><\/em><\/p>\n

the firms that want to grow and thrive must be turned into marketing machines \u2013 to have a culture that understands and supports a marketing effort.<\/p>\n

a firm may be said to have a marketing culture when its professional staff:<\/p>\n

    \n
  1. understands and recognizes the role that marketing plays in firm management and development.<\/li>\n
  2. understands and respects the professionalism of the marketing professional and the marketing staff.<\/li>\n
  3. recognizes the relationship between what they do and the needs of the marketplace.<\/li>\n
  4. understands and accepts its role in the marketing process.<\/li>\n
  5. understands and accepts that non-billable hours spent on marketing are an investment in the future of the firm, and are not simply non-billable hours.<\/li>\n
  6. participates in specific marketing activities.<\/li>\n
  7. retains and supports competent professional marketing staff.<\/li>\n
  8. structures the firm to develop and pursue a marketing program.<\/li>\n
  9. and ultimately, is managed by people who understand and enthusiastically support the marketing effort.<\/li>\n<\/ol>\n

    a firm that meets these criteria is one that will compete successfully, function profitably, and grow.<\/p>\n

    firms may have their\u00a0rainmakers<\/em>\u00a0\u2013 the partner who could go into a revolving door alone and come out arm in arm with a new client. but in today\u2019s competitive marketplace, one or two rainmakers are not enough \u2013 if only because the competitive firms have three or more rainmakers going after the same prospective clients that you want.<\/p>\n","protected":false},"excerpt":{"rendered":"

    top firms know the nine tenets of a healthy, sustainable growth-minded culture. by bruce w. marcus professional services marketing 3.0 the firms that want to grow and thrive must be turned into marketing machines \u2013 to have a culture that … continued<\/a><\/p>\n","protected":false},"author":1340,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,136951,129835,130682,132993,128798","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,5,9],"tags":[79,570],"class_list":["post-33183","post","type-post","status-publish","format-standard","hentry","category-marketing","category-outlook","category-strategy","tag-marketing","tag-strategy"],"acf":[],"yoast_head":"\ngreat rainmakers won't make a firm great - 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