{"id":32081,"date":"2013-11-24t01:36:54","date_gmt":"2013-11-24t06:36:54","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=32081"},"modified":"2015-08-12t22:58:38","modified_gmt":"2015-08-13t02:58:38","slug":"10-real-world-expectations-for-accounting-firm-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/","title":{"rendered":"10 real-world expectations for accounting firm marketing"},"content":{"rendered":"<p><em><span style=\"font-size: 14px; font-weight: normal;\">by jean caragher<br \/>\n<\/span><a href=\"http:\/\/capstonemarketing.com\">capstone marketing<\/a><\/em><\/p>\n<div>\n<p>clearly, over the past 15 years marketing professionals have elevated the sophistication and effectiveness of cpa firm marketing programs.<\/p>\n<p>cpa firms employing marketing professionals are no longer news. \u00a0but too many partners still don\u2019t understand what marketing can and cannot do. the discrepancies often lead to frustration and failure.<\/p>\n<p>so, let\u2019s get real. here are the top 10 expectations partners should have for their marketing departments: <a href=\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/#more-32081\" class=\"more-link\">read more &rarr;<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p><em><span style=\"font-size: 14px; font-weight: normal;\">by jean caragher<br \/>\n<\/span><a href=\"http:\/\/capstonemarketing.com\">capstone marketing<\/a><\/em><\/p>\n<div>\n<p>clearly, over the past 15 years marketing professionals have elevated the sophistication and effectiveness of cpa firm marketing programs.<\/p>\n<p>cpa firms employing marketing professionals are no longer news. \u00a0but too many partners still don\u2019t understand what marketing can and cannot do. the discrepancies often lead to frustration and failure.<\/p>\n<p>so, let\u2019s get real. here are the top 10 expectations partners should have for their marketing departments: <a href=\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/#more-32081\" class=\"more-link\">read more &rarr;<\/a><\/div>\n","protected":false},"author":1334,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-32081","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 real-world expectations for accounting firm marketing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 real-world expectations for accounting firm marketing - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-24t06:36:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-13t02:58:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jean marie caragher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jean marie caragher\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/\"},\"author\":{\"name\":\"jean marie caragher\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/15add362f131e112d73b36711d76314f\"},\"headline\":\"10 real-world expectations for accounting firm marketing\",\"datepublished\":\"2013-11-24t06:36:54+00:00\",\"datemodified\":\"2015-08-13t02:58:38+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/\"},\"wordcount\":178,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"keywords\":[\"marketing\"],\"articlesection\":[\"outlook &amp; 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