{"id":31197,"date":"2013-09-03t09:06:48","date_gmt":"2013-09-03t13:06:48","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=31197"},"modified":"2015-10-13t17:35:10","modified_gmt":"2015-10-13t21:35:10","slug":"leveraging-leadership-a-new-way-of-looking-at-growth","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/09\/03\/leveraging-leadership-a-new-way-of-looking-at-growth\/","title":{"rendered":"leveraging leadership: a new way of looking at growth"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong>leader-driven growth. not just a bunch of rainmakers.<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em>by gale crosley<br \/>\n<\/em><em><a href=\"http:\/\/www.crosleycompany.com\/\">crosleycompany.com<\/a><\/em><\/p>\n<p style=\"text-align: left;\" align=\"center\">i see it all the time.\u00a0 well-intentioned accounting firms do what they believe are the right things.\u00a0 they sponsor events.\u00a0 they publish articles.\u00a0 they meet and greet.\u00a0<i>but they don\u2019t grow.<\/i><\/p>\n<p style=\"text-align: left; padding-left: 30px;\" align=\"center\"><strong>more on\u00a0<a href=\"\/\/www.g005e.com\/tag\/sales\/\">growth strategies<\/a>\u00a0for\u00a0<a href=\"\/\/www.g005e.com\/tag\/partner\/\">multi-partner firms<\/a>:<\/strong>\u00a0\u00a0<a title=\"permanent link to are you creating a sustainable firm?\" href=\"\/\/www.g005e.com\/2013\/07\/23\/are-you-creating-a-sustainable-firm\/\" rel=\"bookmark\">are you creating a sustainable firm?<\/a>\u00a0 \u00a0\u00a0| \u00a0 \u00a0\u00a0<a title=\"permanent link to don\u2019t confuse marketing with a true growth strategy\" href=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\" rel=\"bookmark\">don\u2019t confuse marketing with a true growth strategy<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0 \u00a0<a title=\"permanent link to overcoming four imaginary barriers that limit cpa firm growth\" href=\"\/\/www.g005e.com\/2012\/06\/24\/overcoming-four-imaginary-barriers-that-limit-cpa-firm-growth\/\" rel=\"bookmark\">overcoming four imaginary barriers that limit cpa firm growth<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0\u00a0<a title=\"permanent link to how firms unleash the power of diamonds, cash cows and fat cats\" href=\"\/\/www.g005e.com\/2012\/05\/10\/how-firms-unleash-the-power-of-diamonds-cash-cows-and-fat-cats\/\" rel=\"bookmark\">how firms unleash the power of diamonds, cash cows and fat cats<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0\u00a0<a title=\"permanent link to how smart firms use market research\" href=\"\/\/www.g005e.com\/2012\/02\/17\/how-smart-firms-use-market-research\/\" rel=\"bookmark\">how smart firms use market research<\/a>\u00a0 \u00a0|<\/p>\n<p>at most firms growth is an individual contributor activity.\u00a0 lone ranger partners do their own thing, attracting clients here and there and offering services they believe clients need.\u00a0 but despite the efforts of individual partners, there\u2019s little solid growth to show for the effort.<\/p>\n<p>that\u2019s when they call.\u00a0 \u201cgale, we need your help!\u00a0 market conditions aren\u2019t great and we\u2019re getting hammered with competitive pricing.\u00a0 we have to increase our marketing so we can grow!\u201d<\/p>\n<p><i>whoa cowboy, sit back in that saddle and let\u2019s talk a while. <a href=\"\/\/www.g005e.com\/2013\/09\/03\/leveraging-leadership-a-new-way-of-looking-at-growth\/#more-31197\" class=\"more-link\">read more &rarr;<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong>leader-driven growth. not just a bunch of rainmakers.<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em>by gale crosley<br \/>\n<\/em><em><a href=\"http:\/\/www.crosleycompany.com\/\">crosleycompany.com<\/a><\/em><\/p>\n<p style=\"text-align: left;\" align=\"center\">i see it all the time.\u00a0 well-intentioned accounting firms do what they believe are the right things.\u00a0 they sponsor events.\u00a0 they publish articles.\u00a0 they meet and greet.\u00a0<i>but they don\u2019t grow.<\/i><\/p>\n<p style=\"text-align: left; padding-left: 30px;\" align=\"center\"><strong>more on\u00a0<a href=\"\/\/www.g005e.com\/tag\/sales\/\">growth strategies<\/a>\u00a0for\u00a0<a href=\"\/\/www.g005e.com\/tag\/partner\/\">multi-partner firms<\/a>:<\/strong>\u00a0\u00a0<a title=\"permanent link to are you creating a sustainable firm?\" href=\"\/\/www.g005e.com\/2013\/07\/23\/are-you-creating-a-sustainable-firm\/\" rel=\"bookmark\">are you creating a sustainable firm?<\/a>\u00a0 \u00a0\u00a0| \u00a0 \u00a0\u00a0<a title=\"permanent link to don\u2019t confuse marketing with a true growth strategy\" href=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\" rel=\"bookmark\">don\u2019t confuse marketing with a true growth strategy<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0 \u00a0<a title=\"permanent link to overcoming four imaginary barriers that limit cpa firm growth\" href=\"\/\/www.g005e.com\/2012\/06\/24\/overcoming-four-imaginary-barriers-that-limit-cpa-firm-growth\/\" rel=\"bookmark\">overcoming four imaginary barriers that limit cpa firm growth<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0\u00a0<a title=\"permanent link to how firms unleash the power of diamonds, cash cows and fat cats\" href=\"\/\/www.g005e.com\/2012\/05\/10\/how-firms-unleash-the-power-of-diamonds-cash-cows-and-fat-cats\/\" rel=\"bookmark\">how firms unleash the power of diamonds, cash cows and fat cats<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0\u00a0<a title=\"permanent link to how smart firms use market research\" href=\"\/\/www.g005e.com\/2012\/02\/17\/how-smart-firms-use-market-research\/\" rel=\"bookmark\">how smart firms use market research<\/a>\u00a0 \u00a0|<\/p>\n<p>at most firms growth is an individual contributor activity.\u00a0 lone ranger partners do their own thing, attracting clients here and there and offering services they believe clients need.\u00a0 but despite the efforts of individual partners, there\u2019s little solid growth to show for the effort.<\/p>\n<p>that\u2019s when they call.\u00a0 \u201cgale, we need your help!\u00a0 market conditions aren\u2019t great and we\u2019re getting hammered with competitive pricing.\u00a0 we have to increase our marketing so we can grow!\u201d<\/p>\n<p><i>whoa cowboy, sit back in that saddle and let\u2019s talk a while. <a href=\"\/\/www.g005e.com\/2013\/09\/03\/leveraging-leadership-a-new-way-of-looking-at-growth\/#more-31197\" class=\"more-link\">read more &rarr;<\/a><\/i><\/p>\n","protected":false},"author":1348,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[216],"class_list":["post-31197","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-sales","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>leveraging 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