{"id":30813,"date":"2013-08-26t14:32:38","date_gmt":"2013-08-26t18:32:38","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=30813"},"modified":"2015-08-12t23:03:13","modified_gmt":"2015-08-13t03:03:13","slug":"technology-is-overrated-competition-drives-change","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/08\/26\/technology-is-overrated-competition-drives-change\/","title":{"rendered":"technology is overrated: competition drives change"},"content":{"rendered":"<p><strong>it\u2019s <em>competition<\/em>, not <em>technology<\/em>, that\u2019s driving change in the accounting profession. and it\u2019s just as scary.<\/strong><\/p>\n<p><em>by bruce w. marcus<br \/>\n<a href=\"http:\/\/psm3dot0.com\/\" target=\"_blank\">professional services marketing 3.0<\/a> <\/em><\/p>\n<p>there seems to be a general impression that the changes in accounting that created the modern firm resulted from the blast of technology that began to enter the professions in the early 1980s. not so<em>. <a href=\"\/\/www.g005e.com\/2013\/08\/26\/technology-is-overrated-competition-drives-change\/#more-30813\" class=\"more-link\">read more &rarr;<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>it\u2019s <em>competition<\/em>, not <em>technology<\/em>, that\u2019s driving change in the accounting profession. and it\u2019s just as scary.<\/strong><\/p>\n<p><em>by bruce w. marcus<br \/>\n<a href=\"http:\/\/psm3dot0.com\/\" target=\"_blank\">professional services marketing 3.0<\/a> <\/em><\/p>\n<p>there seems to be a general impression that the changes in accounting that created the modern firm resulted from the blast of technology that began to enter the professions in the early 1980s. not so<em>. <a href=\"\/\/www.g005e.com\/2013\/08\/26\/technology-is-overrated-competition-drives-change\/#more-30813\" class=\"more-link\">read more &rarr;<\/a><\/em><\/p>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-30813","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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