{"id":30791,"date":"2013-10-21t05:30:05","date_gmt":"2013-10-21t09:30:05","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=30791"},"modified":"2024-08-14t09:31:03","modified_gmt":"2024-08-14t13:31:03","slug":"are-your-clients-price-sensitive-maybe-its-you-not-them","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/10\/21\/are-your-clients-price-sensitive-maybe-its-you-not-them\/","title":{"rendered":"are your clients price-sensitive? maybe it\u2019s you, not them"},"content":{"rendered":"<p><em>by sandi smith leyva, cpa<br \/>\n<a href=\"http:\/\/www.1shoppingcart.com\/app\/?af=1296374\">accountant&#8217;s accelerator<\/a><\/em><\/p>\n<p>i hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten.\u00a0 and they are right, to a degree.\u00a0 the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.<\/p>\n<p>yet studies show that roughly 54% of buyers are not price-sensitive, and i would be willing to bet even more are\u00a0<em>selectively<\/em>\u00a0price-impervious depending on what they buy:\u00a0 women\u2019s shoes, men\u2019s cars, personal services, jewelry, vacations, cosmetics, and hair, to name a few exceptions.<\/p>\n<p>so why are so many accounting clients and prospects price-sensitive? <a href=\"\/\/www.g005e.com\/2013\/10\/21\/are-your-clients-price-sensitive-maybe-its-you-not-them\/#more-30791\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>by sandi smith leyva, cpa<br \/>\n<a href=\"http:\/\/www.1shoppingcart.com\/app\/?af=1296374\">accountant&#8217;s accelerator<\/a><\/em><\/p>\n<p>i hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten.\u00a0 and they are right, to a degree.\u00a0 the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.<\/p>\n<p>yet studies show that roughly 54% of buyers are not price-sensitive, and i would be willing to bet even more are\u00a0<em>selectively<\/em>\u00a0price-impervious depending on what they buy:\u00a0 women\u2019s shoes, men\u2019s cars, personal services, jewelry, vacations, cosmetics, and hair, to name a few exceptions.<\/p>\n<p>so why are so many accounting clients and prospects price-sensitive? <a href=\"\/\/www.g005e.com\/2013\/10\/21\/are-your-clients-price-sensitive-maybe-its-you-not-them\/#more-30791\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1345,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,2274,3120],"tags":[4278,3958,4281,621,721,4283,1014,728],"class_list":["post-30791","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pricing","category-pro-member-exclusive","tag-billing-rate","tag-cpa-billing-rates","tag-fee-structure","tag-price","tag-pricing","tag-pricing-rates","tag-value","tag-value-pricing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>are your clients price-sensitive? 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