{"id":30091,"date":"2013-07-20t02:53:07","date_gmt":"2013-07-20t06:53:07","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=30091"},"modified":"2021-03-01t09:08:38","modified_gmt":"2021-03-01t14:08:38","slug":"why-accounting-your-clients-want-to-know","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/07\/20\/why-accounting-your-clients-want-to-know\/","title":{"rendered":"why accounting? your clients want to know"},"content":{"rendered":"<p><strong>\u201cpeople don&#8217;t buy what you do, they buy why you do it.\u201d<\/strong><\/p>\n<p><em>by hitendra patil<\/em><br \/>\n<em><a href=\"http:\/\/www.pransform.com\">pransform, inc.<\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-30092\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-150x150.png\" alt=\"untitled\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-150x150.png 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-145x145.png 145w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-190x190.png 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled.png 230w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>we are used to getting asked \u201cwhat do you do for living?\u201d but when someone asks \u201cwhy,\u201dwe have to dig deeper to answer that question.<\/p>\n<p>celebrity author simon sinek wrote a revolutionary book called \u201c<a href=\"http:\/\/www.amazon.com\/gp\/product\/1591846447\/ref=as_li_qf_sp_asin_il_tl?ie=utf8&amp;camp=1789&amp;creative=9325&amp;creativeasin=1591846447&amp;linkcode=as2&amp;tag=cptr09-20\">start with why.<\/a>\u201d he says, based on complex research results, \u201c<i>people don&#8217;t buy what you do, they buy why you do it.<\/i>\u201d he further adds \u2013 \u201c<i>those who know their why are the ones who lead.\u201d<\/i><\/p>\n<p><b> <a href=\"\/\/www.g005e.com\/2013\/07\/20\/why-accounting-your-clients-want-to-know\/#more-30091\" class=\"more-link\">read more &rarr;<\/a><\/b><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2013%2f07%2f20%2fwhy-accounting-your-clients-want-to-know%2f&amp;t=why+accounting%3f+your+clients+want+to+know'  ><img  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href=\"mailto:?subject=cpa%20trendlines%20:%20why%20accounting?%20your%20clients%20want%20to%20know&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2013\/07\/20\/why-accounting-your-clients-want-to-know\/\" title=\"email this: why accounting? your clients want to know \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>\u201cpeople don&#8217;t buy what you do, they buy why you do it.\u201d<\/strong><\/p>\n<p><em>by hitendra patil<\/em><br \/>\n<em><a href=\"http:\/\/www.pransform.com\">pransform, inc.<\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-30092\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-150x150.png\" alt=\"untitled\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-150x150.png 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-145x145.png 145w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-190x190.png 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled.png 230w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>we are used to getting asked \u201cwhat do you do for living?\u201d but when someone asks \u201cwhy,\u201dwe have to dig deeper to answer that question.<\/p>\n<p>celebrity author simon sinek wrote a revolutionary book called \u201c<a href=\"http:\/\/www.amazon.com\/gp\/product\/1591846447\/ref=as_li_qf_sp_asin_il_tl?ie=utf8&amp;camp=1789&amp;creative=9325&amp;creativeasin=1591846447&amp;linkcode=as2&amp;tag=cptr09-20\">start with why.<\/a>\u201d he says, based on complex research results, \u201c<i>people don&#8217;t buy what you do, they buy why you do it.<\/i>\u201d he further adds \u2013 \u201c<i>those who know their why are the ones who lead.\u201d<\/i><\/p>\n<p><b> <a href=\"\/\/www.g005e.com\/2013\/07\/20\/why-accounting-your-clients-want-to-know\/#more-30091\" class=\"more-link\">read more &rarr;<\/a><\/b><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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