{"id":30091,"date":"2013-07-20t02:53:07","date_gmt":"2013-07-20t06:53:07","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=30091"},"modified":"2021-03-01t09:08:38","modified_gmt":"2021-03-01t14:08:38","slug":"why-accounting-your-clients-want-to-know","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/07\/20\/why-accounting-your-clients-want-to-know\/","title":{"rendered":"why accounting? your clients want to know"},"content":{"rendered":"<p><strong>\u201cpeople don&#8217;t buy what you do, they buy why you do it.\u201d<\/strong><\/p>\n<p><em>by hitendra patil<\/em><br \/>\n<em><a href=\"http:\/\/www.pransform.com\">pransform, inc.<\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-30092\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-150x150.png\" alt=\"untitled\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-150x150.png 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-145x145.png 145w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-190x190.png 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled.png 230w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>we are used to getting asked \u201cwhat do you do for living?\u201d but when someone asks \u201cwhy,\u201dwe have to dig deeper to answer that question.<\/p>\n<p>celebrity author simon sinek wrote a revolutionary book called \u201c<a href=\"http:\/\/www.amazon.com\/gp\/product\/1591846447\/ref=as_li_qf_sp_asin_il_tl?ie=utf8&amp;camp=1789&amp;creative=9325&amp;creativeasin=1591846447&amp;linkcode=as2&amp;tag=cptr09-20\">start with why.<\/a>\u201d he says, based on complex research results, \u201c<i>people don&#8217;t buy what you do, they buy why you do it.<\/i>\u201d he further adds \u2013 \u201c<i>those who know their why are the ones who lead.\u201d<\/i><\/p>\n<p><b> <a href=\"\/\/www.g005e.com\/2013\/07\/20\/why-accounting-your-clients-want-to-know\/#more-30091\" class=\"more-link\">read more &rarr;<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>\u201cpeople don&#8217;t buy what you do, they buy why you do it.\u201d<\/strong><\/p>\n<p><em>by hitendra patil<\/em><br \/>\n<em><a href=\"http:\/\/www.pransform.com\">pransform, inc.<\/a><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-30092\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-150x150.png\" alt=\"untitled\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-150x150.png 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-145x145.png 145w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled-190x190.png 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/07\/untitled.png 230w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>we are used to getting asked \u201cwhat do you do for living?\u201d but when someone asks \u201cwhy,\u201dwe have to dig deeper to answer that question.<\/p>\n<p>celebrity author simon sinek wrote a revolutionary book called \u201c<a href=\"http:\/\/www.amazon.com\/gp\/product\/1591846447\/ref=as_li_qf_sp_asin_il_tl?ie=utf8&amp;camp=1789&amp;creative=9325&amp;creativeasin=1591846447&amp;linkcode=as2&amp;tag=cptr09-20\">start with why.<\/a>\u201d he says, based on complex research results, \u201c<i>people don&#8217;t buy what you do, they buy why you do it.<\/i>\u201d he further adds \u2013 \u201c<i>those who know their why are the ones who lead.\u201d<\/i><\/p>\n<p><b> <a href=\"\/\/www.g005e.com\/2013\/07\/20\/why-accounting-your-clients-want-to-know\/#more-30091\" class=\"more-link\">read more &rarr;<\/a><\/b><\/p>\n","protected":false},"author":1363,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2259,5,3120],"tags":[575,79],"class_list":["post-30091","post","type-post","status-publish","format-standard","hentry","category-leadership","category-outlook","category-pro-member-exclusive","tag-leadership","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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