{"id":29605,"date":"2013-07-06t06:33:37","date_gmt":"2013-07-06t10:33:37","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=29605"},"modified":"2015-10-13t17:35:33","modified_gmt":"2015-10-13t21:35:33","slug":"dont-confuse-marketing-with-a-true-growth-strategy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/","title":{"rendered":"don&#8217;t confuse marketing with a true growth strategy"},"content":{"rendered":"<p><b>practice growth is a delicate balance of art, science, intuition and diligence. one thing it isn\u2019t, however, is marketing.<\/b><\/p>\n<p><i>by gale crosley<br \/>\n<\/i><a href=\"http:\/\/www.crosleycompany.com\/\">crosley+company<\/a><\/p>\n<p>marketing can be a powerful lever to fuel business expansion. but alone, it will not take you where you want to go. marketing helps till the soil of growth. at the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt.<\/p>\n<p>well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn\u2019t result in growth. one reason is that what they\u2019re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies.<\/p>\n<p>it\u2019s an essential distinction that can make all the difference in your efforts.<b><\/b><\/p>\n<p><b>in this report:<\/b><\/p>\n<ul>\n<li>the three elements at the foundation of growth strategies<\/li>\n<li>three steps to create a comprehensive strategy<\/li>\n<\/ul>\n<p><b>recommended reading:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/047026036x\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=047026036x&amp;linkcode=as2&amp;tag=cptr09-20\">tuned in: uncover the extraordinary opportunities that lead to business breakthroughs<\/a><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591396190\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=1591396190&amp;linkcode=as2&amp;tag=cptr09-20\"><br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591396190\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=1591396190&amp;linkcode=as2&amp;tag=cptr09-20\">blue ocean strategy: how to create uncontested market space and make competition irrelevant<\/a><\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#more-29605\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>practice growth is a delicate balance of art, science, intuition and diligence. one thing it isn\u2019t, however, is marketing.<\/b><\/p>\n<p><i>by gale crosley<br \/>\n<\/i><a href=\"http:\/\/www.crosleycompany.com\/\">crosley+company<\/a><\/p>\n<p>marketing can be a powerful lever to fuel business expansion. but alone, it will not take you where you want to go. marketing helps till the soil of growth. at the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt.<\/p>\n<p>well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn\u2019t result in growth. one reason is that what they\u2019re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies.<\/p>\n<p>it\u2019s an essential distinction that can make all the difference in your efforts.<b><\/b><\/p>\n<p><b>in this report:<\/b><\/p>\n<ul>\n<li>the three elements at the foundation of growth strategies<\/li>\n<li>three steps to create a comprehensive strategy<\/li>\n<\/ul>\n<p><b>recommended reading:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/047026036x\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=047026036x&amp;linkcode=as2&amp;tag=cptr09-20\">tuned in: uncover the extraordinary opportunities that lead to business breakthroughs<\/a><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591396190\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=1591396190&amp;linkcode=as2&amp;tag=cptr09-20\"><br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591396190\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=1591396190&amp;linkcode=as2&amp;tag=cptr09-20\">blue ocean strategy: how to create uncontested market space and make competition irrelevant<\/a><\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#more-29605\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1348,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,5,3120],"tags":[6,79,216],"class_list":["post-29605","post","type-post","status-publish","format-standard","hentry","category-growth","category-outlook","category-pro-member-exclusive","tag-bsg-business-builder","tag-marketing","tag-sales","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>don&#039;t confuse marketing with a true growth strategy - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"don&#039;t confuse marketing with a true growth strategy - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-06t10:33:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-13t21:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"gale crosley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gale crosley\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\"},\"author\":{\"name\":\"gale crosley\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/34aa692329ec72858461acb296bce5cd\"},\"headline\":\"don&#8217;t confuse marketing with a true growth strategy\",\"datepublished\":\"2013-07-06t10:33:37+00:00\",\"datemodified\":\"2015-10-13t21:35:33+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\"},\"wordcount\":1325,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"keywords\":[\"growth\",\"marketing\",\"sales\"],\"articlesection\":[\"growth strategies\",\"outlook &amp; analysis\",\"pro member exclusive\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\",\"url\":\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\",\"name\":\"don't confuse marketing with a true growth strategy - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"datepublished\":\"2013-07-06t10:33:37+00:00\",\"datemodified\":\"2015-10-13t21:35:33+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\"]}]},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"growth strategies\",\"item\":\"\/\/www.g005e.com\/category\/growth\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"don&#8217;t confuse marketing with a true growth strategy\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/34aa692329ec72858461acb296bce5cd\",\"name\":\"gale crosley\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/03\/gale-crosley-2017-100x100.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/03\/gale-crosley-2017-100x100.jpg\",\"caption\":\"gale crosley\"},\"description\":\"gale crosley, cpa consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm\u2019s revenues.\",\"url\":\"\/\/www.g005e.com\/author\/gale-crosley\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"don't confuse marketing with a true growth strategy - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/","og_locale":"en_us","og_type":"article","og_title":"don't confuse marketing with a true growth strategy - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2013-07-06t10:33:37+00:00","article_modified_time":"2015-10-13t21:35:33+00:00","og_image":[{"width":200,"height":136,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png","type":"image\/png"}],"author":"gale crosley","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"gale crosley","est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/"},"author":{"name":"gale crosley","@id":"\/\/www.g005e.com\/#\/schema\/person\/34aa692329ec72858461acb296bce5cd"},"headline":"don&#8217;t confuse marketing with a true growth strategy","datepublished":"2013-07-06t10:33:37+00:00","datemodified":"2015-10-13t21:35:33+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/"},"wordcount":1325,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"keywords":["growth","marketing","sales"],"articlesection":["growth strategies","outlook &amp; analysis","pro member exclusive"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/","url":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/","name":"don't confuse marketing with a true growth strategy - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"datepublished":"2013-07-06t10:33:37+00:00","datemodified":"2015-10-13t21:35:33+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/"]}]},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"growth strategies","item":"\/\/www.g005e.com\/category\/growth\/"},{"@type":"listitem","position":3,"name":"don&#8217;t confuse marketing with a true growth strategy"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/34aa692329ec72858461acb296bce5cd","name":"gale crosley","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/03\/gale-crosley-2017-100x100.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/03\/gale-crosley-2017-100x100.jpg","caption":"gale crosley"},"description":"gale crosley, cpa consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm\u2019s revenues.","url":"\/\/www.g005e.com\/author\/gale-crosley\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/29605","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1348"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=29605"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/29605\/revisions"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=29605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=29605"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=29605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}