{"id":29111,"date":"2013-06-10t19:30:30","date_gmt":"2013-06-10t23:30:30","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=29111"},"modified":"2024-10-01t09:36:39","modified_gmt":"2024-10-01t13:36:39","slug":"the-managing-partners-secret-weapon-in-change-management","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/06\/10\/the-managing-partners-secret-weapon-in-change-management\/","title":{"rendered":"the managing partner&#8217;s secret weapon in change management"},"content":{"rendered":"<figure id=\"attachment_29259\" class=\"thumbnail wp-caption alignright\" style=\"width: 150px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-29259\" alt=\"august-aquila-headshot-large-copy-150x150\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501-150x150.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501-145x145.jpg 145w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption class=\"caption wp-caption-text\">august aquila<\/figcaption><\/figure>\n<p><em>by august aquila<br \/>\n<\/em> <em>author of &#8220;<a href=\"http:\/\/baystreetgroup.com\/store\/aquila1\/\">leadership at its strongest&#8221;<\/a><\/em><br \/>\n<em> and &#8220;<a href=\"http:\/\/baystreetgroup.com\/store\/engage\/\">how to engage partners in the firm&#8217;s future<\/a>&#8220;<\/em><\/p>\n<p>research shows that managing partners and marketing directors are still facing some major challenges when it comes to getting their firms to implement change. why?<\/p>\n<p>here are four key issues firm leaders today face.<\/p>\n<p style=\"padding-left: 30px;\">1. getting partners to buy in.<br \/>\n2. creating a firm vision that gets all partners on the same page.<br \/>\n3. helping develop a culture of accountability.<br \/>\n4. being asked to accomplish too many goals.<\/p>\n<p>when the managing partner and the chief marketing officer work together they have a better chance of being successful in these areas. you may ask what do these four factors have to do with the marketing director? and i would answer \u2013 everything.<\/p>\n<p>overcoming these four issues will make the firm more competitive, efficient and profitable. here&#8217;s how the best managing partners work with their marketing directors: <a href=\"\/\/www.g005e.com\/2013\/06\/10\/the-managing-partners-secret-weapon-in-change-management\/#more-29111\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<figure id=\"attachment_29259\" class=\"thumbnail wp-caption alignright\" style=\"width: 150px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-29259\" alt=\"august-aquila-headshot-large-copy-150x150\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501-150x150.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/06\/august-aquila-headshot-large-copy-150x1501-145x145.jpg 145w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption class=\"caption wp-caption-text\">august aquila<\/figcaption><\/figure>\n<p><em>by august aquila<br \/>\n<\/em> <em>author of &#8220;<a href=\"http:\/\/baystreetgroup.com\/store\/aquila1\/\">leadership at its strongest&#8221;<\/a><\/em><br \/>\n<em> and &#8220;<a href=\"http:\/\/baystreetgroup.com\/store\/engage\/\">how to engage partners in the firm&#8217;s future<\/a>&#8220;<\/em><\/p>\n<p>research shows that managing partners and marketing directors are still facing some major challenges when it comes to getting their firms to implement change. why?<\/p>\n<p>here are four key issues firm leaders today face.<\/p>\n<p style=\"padding-left: 30px;\">1. getting partners to buy in.<br \/>\n2. creating a firm vision that gets all partners on the same page.<br \/>\n3. helping develop a culture of accountability.<br \/>\n4. being asked to accomplish too many goals.<\/p>\n<p>when the managing partner and the chief marketing officer work together they have a better chance of being successful in these areas. you may ask what do these four factors have to do with the marketing director? and i would answer \u2013 everything.<\/p>\n<p>overcoming these four issues will make the firm more competitive, efficient and profitable. here&#8217;s how the best managing partners work with their marketing directors: <a href=\"\/\/www.g005e.com\/2013\/06\/10\/the-managing-partners-secret-weapon-in-change-management\/#more-29111\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2259,1908,5,3120,2266],"tags":[575,93,1445,79,86],"class_list":["post-29111","post","type-post","status-publish","format-standard","hentry","category-leadership","category-management","category-outlook","category-pro-member-exclusive","category-partner","tag-leadership","tag-management","tag-managing-partner","tag-marketing","tag-partner","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- 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