{"id":26065,"date":"2013-01-25t14:32:38","date_gmt":"2013-01-25t19:32:38","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=26065"},"modified":"2024-10-01t09:36:51","modified_gmt":"2024-10-01t13:36:51","slug":"partners-push-succession-planning-to-the-firms-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/01\/25\/partners-push-succession-planning-to-the-firms-marketing\/","title":{"rendered":"marketing directors take over succession planning"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>or, isn&#8217;t this really the partners&#8217; job?<\/strong><\/p>\n<figure id=\"attachment_26066\" class=\"thumbnail wp-caption alignright\" style=\"width: 97px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-26066\" title=\"screen shot 2013-01-25 at 2.07.01 pm\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/01\/screen-shot-2013-01-25-at-2.07.01-pm-150x150.png\" alt=\"\" width=\"97\" height=\"97\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/01\/screen-shot-2013-01-25-at-2.07.01-pm-150x150.png 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/01\/screen-shot-2013-01-25-at-2.07.01-pm.png 100w\" sizes=\"(max-width: 97px) 100vw, 97px\" \/><figcaption class=\"caption wp-caption-text\">lisa tierney<\/figcaption><\/figure>\n<p style=\"text-align: left;\"><em>accounting firm marketers \u2013 already tasked with landing new clients and adding new revenue, in addition to recruiting new staffers \u2013 are getting a new job: succession planning.<\/em><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em>a new survey of 100 marketers shows 35% cite &#8220;the identification and development of potential successors for retiring managing partners as their top priority over the next 12 months.&#8221;<\/em><\/p>\n<blockquote>\n<p style=\"text-align: center;\" align=\"center\"><strong>the new data suggests turnover among managing partners in the next 12 months will be far greater than anyone now imagines and it speaks to the critical inadequacy of incumbent partner teams to deal with the crisis on their own.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\" align=\"center\"><em>the survey was conducted among members of the bkr international network of firms by tierney coaching &amp; consulting. here, lisa tierney reports on the results and the implications.<\/em><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em>her report includes data and commentary on:<\/em><\/p>\n<ul>\n<li><em>leadership as a top concern for firms<\/em><\/li>\n<li><em>five challenges to be considered over the next 10 years<\/em><\/li>\n<li><em>how a firm\u2019s success is integral to the effective leadership of its professionals<\/em><\/li>\n<li><em>the definition of effective leadership as it applies to the successful firm<\/em><\/li>\n<li><em>six key leadership characteristics defined<\/em><\/li>\n<li><em>the distinct roles<\/em>\n<ul>\n<li><em>for partners,<\/em><\/li>\n<li><em>for seniors and managers, and<\/em><\/li>\n<li><em>for supervisors and associates<\/em><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: left;\"><em>leadership and team building strategies<\/em><em><\/em><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><em>\u2013 rick telberg <a href=\"\/\/www.g005e.com\/2013\/01\/25\/partners-push-succession-planning-to-the-firms-marketing\/#more-26065\" class=\"more-link\">read more &rarr;<\/a><\/em><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2013%2f01%2f25%2fpartners-push-succession-planning-to-the-firms-marketing%2f&amp;t=marketing+directors+take+over+succession+planning'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  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<span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2013%2f01%2f25%2fpartners-push-succession-planning-to-the-firms-marketing%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20marketing%20directors%20take%20over%20succession%20planning&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2013\/01\/25\/partners-push-succession-planning-to-the-firms-marketing\/\" title=\"email this: marketing directors take over succession planning \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p style=\"text-align: left;\"><strong>or, isn&#8217;t this really the partners&#8217; job?<\/strong><\/p>\n<figure id=\"attachment_26066\" class=\"thumbnail wp-caption alignright\" style=\"width: 97px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-26066\" title=\"screen shot 2013-01-25 at 2.07.01 pm\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/01\/screen-shot-2013-01-25-at-2.07.01-pm-150x150.png\" alt=\"\" width=\"97\" height=\"97\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/01\/screen-shot-2013-01-25-at-2.07.01-pm-150x150.png 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2013\/01\/screen-shot-2013-01-25-at-2.07.01-pm.png 100w\" sizes=\"(max-width: 97px) 100vw, 97px\" \/><figcaption class=\"caption wp-caption-text\">lisa tierney<\/figcaption><\/figure>\n<p style=\"text-align: left;\"><em>accounting firm marketers \u2013 already tasked with landing new clients and adding new revenue, in addition to recruiting new staffers \u2013 are getting a new job: succession planning.<\/em><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em>a new survey of 100 marketers shows 35% cite &#8220;the identification and development of potential successors for retiring managing partners as their top priority over the next 12 months.&#8221;<\/em><\/p>\n<blockquote>\n<p style=\"text-align: center;\" align=\"center\"><strong>the new data suggests turnover among managing partners in the next 12 months will be far greater than anyone now imagines and it speaks to the critical inadequacy of incumbent partner teams to deal with the crisis on their own.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\" align=\"center\"><em>the survey was conducted among members of the bkr international network of firms by tierney coaching &amp; consulting. here, lisa tierney reports on the results and the implications.<\/em><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em>her report includes data and commentary on:<\/em><\/p>\n<ul>\n<li><em>leadership as a top concern for firms<\/em><\/li>\n<li><em>five challenges to be considered over the next 10 years<\/em><\/li>\n<li><em>how a firm\u2019s success is integral to the effective leadership of its professionals<\/em><\/li>\n<li><em>the definition of effective leadership as it applies to the successful firm<\/em><\/li>\n<li><em>six key leadership characteristics defined<\/em><\/li>\n<li><em>the distinct roles<\/em>\n<ul>\n<li><em>for partners,<\/em><\/li>\n<li><em>for seniors and managers, and<\/em><\/li>\n<li><em>for supervisors and associates<\/em><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: left;\"><em>leadership and team building strategies<\/em><em><\/em><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><em>\u2013 rick telberg <a href=\"\/\/www.g005e.com\/2013\/01\/25\/partners-push-succession-planning-to-the-firms-marketing\/#more-26065\" class=\"more-link\">read more &rarr;<\/a><\/em><\/p>\n<div class='shareinpost'>\n<ul 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