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\nsource: yahoo! small business survey, april 2005<\/i>so whether you’re launching a new practice, or catering to this busy crowd, you need to know you’re not alone.<\/p>\n
every seven seconds another american turns 50. <\/i><\/p>\n
at “retirement,” 56% of americans want to own their own business. that?s more than four times as many who just want to retire and not work at all. it’s probably as true for cpas as it is for americans in general.<\/p>\n
what kind of work would you prefer to do later in life?<\/b>
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\nsource: yahoo! small business survey, april 2005<\/i>so whether you’re launching a new practice, or catering to this busy crowd, you need to know you’re not alone.<\/p>\n
?when are you too old to start your own business?? a whopping 47% say ?it is never too late.? <\/p>\n
entrepreneurs over the age of 55 are currently one of the fastest growing small business segments, according to warrillow & co. although ?seniorpreneurs,? in the phrase of one observer, may be new entrepreneurs, they are savvy professionals who have many advantages over their younger counterparts. they usually have decades of corporate business acumen, superior networks and more financial resources, which all impact their choice of suppliers.<\/p>\n
to effectively operate in this segment, you need to acknowledge that they are experienced professionals. demonstrate how your product or service complements their skills and experience. however you reach out and connect with seniorprenuers, it?s important to visualize them as vital, active people<\/p>\n","protected":false},"excerpt":{"rendered":"