{"id":25835,"date":"2013-04-02t21:07:53","date_gmt":"2013-04-03t01:07:53","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=25835"},"modified":"2024-09-01t14:49:18","modified_gmt":"2024-09-01t18:49:18","slug":"the-competition-for-talent-its-all-about-motivation","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/04\/02\/the-competition-for-talent-its-all-about-motivation\/","title":{"rendered":"the competition for talent: it&#8217;s all about motivation"},"content":{"rendered":"<p>at microsoft, they worry about motivation, says bruce w. marcus, author of <em><a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\">professional services marketing 3.0<\/a><\/em>. when everybody who holds any kind of a responsible job is making more money than any of them ever dreamed they would, and when they\u2019re in an industry that would pay anything to hire them away, how do you motivate people? how do you get them to stay, and to produce at the high levels demanded by microsoft and other high tech companies?\u00a0two ways.<\/p>\n<p>in this report:<\/p>\n<ul>\n<li>five mistakes firms make.<\/li>\n<li>four strategies that can&#8217;t miss.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>first, microsoft appeals to what creative people crave most \u2013 the opportunity to do great work, and then recognition for it by seeing it used. then they build a culture and a business to sustain that creativity. second, they hire the right people. they hire only those people who are motivated by what they have to offer. and it works. it\u2019s one of the things that makes microsoft a great and successful company.<\/p>\n<p>is this so difficult? not really. why, then, do so many companies look outside themselves and their cultures for motivation? why the growth of the motivational consultants business?<\/p>\n<p>this is a strange business, these motivational consultants and coaches. what\u2019s strangest is not what they do, it\u2019s the need of so many corporations to buy the stuff. do people really think that the problem of motivation is so arcane and difficult that only an outside consultant, with exhortations and incantations, can do it? or is it some protectionist scheme, in which, if it doesn\u2019t work, the responsibility is passed on to someone else?<\/p>\n<p>we may not know a vast amount about the human mind, nor the emotions and how they\u2019re controlled, but five things seem obvious.<\/p>\n<ol>\n<li>yes, people want to be <strong>adequately compensated,<\/strong> and there\u2019s little likelihood that you\u2019re going to motivate underpaid people. (you can probably overwork inspired people though, if they\u2019re not underpaid.)<\/li>\n<li>exhortations to company loyalty don\u2019t work any more. there\u2019s too long a record by too many companies that have been disloyal to loyal workers for that route to have any credibility. notice, <strong>the tradition of company songs<\/strong> hasn\u2019t done much to save the japanese economy during difficult times.<\/li>\n<li>productivity bonuses used to work, but in today&#8217;s labor market, where there\u2019s a shortage of highly qualified people but no shortage of tough jobs, anything you have to offer <strong>can be topped<\/strong> by somebody somewhere else.<\/li>\n<li>perks used to help, but <strong>not anymore.<\/strong> see above.<\/li>\n<li>weird systems, like zen mind training and psycho systems, usually last all the way until the following monday, by which time the trainers have gone on to the next suckers, and the trainees <strong>can\u2019t remember a thing they were taught.<\/strong><\/li>\n<\/ol>\n<p>in today\u2019s environment, then, unless you want to waste your money on training programs that enrich the trainers but don\u2019t do much for you, you\u2019re stuck with the microsoft model.<\/p>\n<ol>\n<li><strong>build a culture<\/strong> that cherishes ideas, contributions, and recognition for both \u2013 that invites new ideas, and then uses them or takes the trouble to spur people onto improving their ideas.<\/li>\n<li>it should go without saying that you should start with the assumption that <strong>people want to do better,<\/strong> and want to feel part of a team \u2013 and then give them reason to feel that way. trust people, and obviously, they will, trust you.<\/li>\n<li>and certainly, <strong>hire the right people.<\/strong> not just the people with skills you need. that too. but people who will see what you have to offer as reward enough. a reason for performing well. oh, and treat them well \u2013 as you would like to be treated.<\/li>\n<li>certainly, it pays to<strong> have a sound business<\/strong> (which inspired employees will help you get and sustain). nobody wants to work for a firm that looks like it\u2019s going under. particularly if it looks like management\u2019s fault.<\/li>\n<\/ol>\n<p>it all beats psychobabble. and it costs less.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14625\" class=\"thumbnail wp-caption alignright\" style=\"width: 72px\"><a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14625 \" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg\" alt=\"click to buy\" width=\"72\" height=\"105\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg 152w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2-100x145.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2-131x190.jpg 131w\" sizes=\"auto, (max-width: 72px) 100vw, 72px\" \/><\/a><figcaption class=\"caption wp-caption-text\">click to buy<\/figcaption><\/figure>\n<p style=\"text-align: left;\"><em>bruce w. marcus is a pioneer in professional services marketing and coauthor of &#8220;client at the core.&#8221; this is adapted from his new book, &#8220;professional services marketing 3.0,&#8221; <a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\">available for purchase here<\/a>. <\/em><\/p>\n<p style=\"text-align: center;\"><em>copyright. used by permission.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>at microsoft, they worry about motivation, says bruce w. marcus, author of professional services marketing 3.0. when everybody who holds any kind of a responsible job is making more money than any of them ever dreamed they would, and when &hellip; <a href=\"\/\/www.g005e.com\/2013\/04\/02\/the-competition-for-talent-its-all-about-motivation\/\">continued<\/a><\/p>\n","protected":false},"author":1340,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1908,5,2297],"tags":[643,715,226],"class_list":["post-25835","post","type-post","status-publish","format-standard","hentry","category-management","category-outlook","category-staffing","tag-hiring","tag-jobs","tag-staffing"],"acf":[],"yoast_head":"<!-- this 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