{"id":25460,"date":"2013-02-04t14:31:58","date_gmt":"2013-02-04t19:31:58","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=25460"},"modified":"2015-08-12t23:28:41","modified_gmt":"2015-08-13t03:28:41","slug":"the-secret-formula-for-accounting-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/02\/04\/the-secret-formula-for-accounting-marketing\/","title":{"rendered":"the secret formula for getting new clients"},"content":{"rendered":"

the 16-step plan to focus on landing one new client at a time.
\n<\/strong><\/p>\n

by bruce w. marcus<\/em>
\n professional services marketing 3.0<\/a><\/em><\/p>\n

here\u2019s a little secret about accounting marketing.<\/p>\n

it always comes down to selling the individual clients — one by one.<\/p>\n

\"bruce<\/a>
bruce w. marcus<\/figcaption><\/figure>\n

more professional services marketing 3.0:<\/strong> what we\u2019ve learned since accounting marketing was legalized<\/a>\u00a0 \u2022\u00a0do accounting firms really want an \u2018image\u2019?<\/a> \u2022 what accounting firms need to learn from personal financial planning specialists<\/a>\u00a0\u2022 the delicate art of positioning your firm in the mind of the prospect<\/a>\u00a0 \u2022 even a random disaster can be controlled with risk management<\/a> \u2022\u00a0<\/em><\/p>\n

you can talk about strategies<\/em>, and image<\/em>, and niche marketing<\/em> and branding<\/em>. you can talk about blogs<\/em>, and social media<\/em>, and press releases<\/em> and webinars<\/em>. but it always comes down to selling the individual clients — one by one.<\/p>\n

well… if you’re going to have to do that anyway, why not start with target marketing to begin with? read more →<\/a><\/p>\n