{"id":24191,"date":"2012-11-17t13:04:27","date_gmt":"2012-11-17t18:04:27","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=24191"},"modified":"2015-10-23t03:16:33","modified_gmt":"2015-10-23t07:16:33","slug":"de-bunking-the-myth-about-niche-marketing-for-tax-and-accounting-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/11\/17\/de-bunking-the-myth-about-niche-marketing-for-tax-and-accounting-firms\/","title":{"rendered":"de-bunking the myth about niche marketing for tax and accounting firms"},"content":{"rendered":"

plus, five more essential pieces to the profit puzzle.<\/strong><\/p>\n

by marc rosenberg, cpa
\nauthor of “what really makes cpa firms profitable?”<\/span><\/a><\/span>
\n<\/em><\/p>\n

i want to de-bunk a myth about niche marketing. many cpas that i have talked to think that niche marketing means that most, or all of their business, needs to be in their niche.<\/p>\n

\"marc
marc rosenberg<\/figcaption><\/figure>\n

related:\u00a0 <\/strong>practice development is no longer an optional activity<\/a> \u2022\u00a010 good ways the achieve partner accountability<\/a> \u2022 pick your partners right to begin with<\/a>\u00a0 \u2022\u00a0 the first nine questions your partner team needs to embrace for optimal profitability<\/a>\u00a0 \u2022 profitability and the value of strategic thinking<\/a>\u00a0 \u2022 the five essential building blocks for creating a strong accounting firm<\/a> \u2022 the seven signs of great leadership in a cpa firm<\/a> \u2022 compensation issues for the new managing partner<\/a>\u00a0 \u2022<\/p>\n

they think they will have to stop being generalists or will have to give up all their clients outside the niche. this is absolutely not the case. read more →<\/a><\/p>\n