{"id":24191,"date":"2012-11-17t13:04:27","date_gmt":"2012-11-17t18:04:27","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=24191"},"modified":"2015-10-23t03:16:33","modified_gmt":"2015-10-23t07:16:33","slug":"de-bunking-the-myth-about-niche-marketing-for-tax-and-accounting-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/11\/17\/de-bunking-the-myth-about-niche-marketing-for-tax-and-accounting-firms\/","title":{"rendered":"de-bunking the myth about niche marketing for tax and accounting firms"},"content":{"rendered":"<p><strong>plus, five more essential pieces to the profit puzzle.<\/strong><\/p>\n<p><em>by marc rosenberg, cpa<br \/>\nauthor of <span style=\"color: #0000ff;\"><a href=\"http:\/\/baystreetgroup.com\/store\/rosenberg-profit\/\"><span style=\"text-decoration: underline; color: #0000ff;\">&#8220;what really makes cpa firms profitable?&#8221;<\/span><\/a><\/span><br \/>\n<\/em><\/p>\n<p>i want to de-bunk a myth about niche marketing. many cpas that i have talked to think that niche marketing means that most, or all of their business, needs to be in their niche.<\/p>\n<figure id=\"attachment_4229\" class=\"thumbnail wp-caption alignright\" style=\"width: 78px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4229\" title=\"marc rosenberg\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2009\/08\/marc_rosenberg.jpg\" alt=\"marc rosenberg\" width=\"78\" height=\"120\" \/><figcaption class=\"caption wp-caption-text\">marc rosenberg<\/figcaption><\/figure>\n<p style=\"padding-left: 30px;\"><strong>related:\u00a0 <\/strong><a title=\"permanent link to: practice development is no longer optional\" href=\"\/\/www.g005e.com\/2012\/11\/08\/practice-development-is-no-longer-optional\/\">practice development is no longer an optional activity<\/a> \u2022\u00a0<a title=\"permanent link to 10 good ways the achieve partner accountability\" href=\"\/\/www.g005e.com\/2012\/11\/01\/10-good-ways-the-achieve-partner-accountability\/\" rel=\"bookmark\">10 good ways the achieve partner accountability<\/a> \u2022 <a title=\"permanent link to pick your partners right to begin with\" href=\"\/\/www.g005e.com\/2012\/10\/18\/pick-your-partners-right-to-begin-with\/\">pick your partners right to begin with<\/a>\u00a0 \u2022\u00a0 <a title=\"permanent link to the first nine questions your partner team needs to embrace for optimal profitability\" href=\"\/\/www.g005e.com\/2012\/10\/13\/the-first-nine-questions-your-partner-team-needs-to-embrace-for-optimal-profitability\/\">the first nine questions your partner team needs to embrace for optimal profitability<\/a>\u00a0 \u2022 <a title=\"permanent link to profitability and the value of strategic thinking\" href=\"\/\/www.g005e.com\/2012\/10\/06\/profitability-and-the-value-of-strategic-thinking\/\">profitability and the value of strategic thinking<\/a>\u00a0 \u2022 <a title=\"permanent link to the five essential building blocks for creating a strong accounting firm\" href=\"\/\/www.g005e.com\/2012\/09\/28\/the-five-essential-building-blocks-for-creating-a-strong-accounting-firm\/\">the five essential building blocks for creating a strong accounting firm<\/a> \u2022 <a title=\"permanent link to the seven signs of great leadership in a cpa firm\" href=\"\/\/www.g005e.com\/2012\/09\/20\/the-seven-signs-of-great-leadership-in-a-cpa-firm\/\">the seven signs of great leadership in a cpa firm<\/a> \u2022 <a title=\"permanent link to: compensation issues for the new managing partner\" href=\"\/\/www.g005e.com\/2012\/08\/02\/after-the-baby-boom-a-new-generation-of-managing-partner-takes-over\/\">compensation issues for the new managing partner<\/a>\u00a0 \u2022<\/p>\n<p>they think they will have to stop being generalists or will have to give up all their clients outside the niche. this is absolutely not the case. <a href=\"\/\/www.g005e.com\/2012\/11\/17\/de-bunking-the-myth-about-niche-marketing-for-tax-and-accounting-firms\/#more-24191\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>plus, five more essential pieces to the profit puzzle.<\/strong><\/p>\n<p><em>by marc rosenberg, cpa<br \/>\nauthor of <span style=\"color: #0000ff;\"><a href=\"http:\/\/baystreetgroup.com\/store\/rosenberg-profit\/\"><span style=\"text-decoration: underline; color: #0000ff;\">&#8220;what really makes cpa firms profitable?&#8221;<\/span><\/a><\/span><br \/>\n<\/em><\/p>\n<p>i want to de-bunk a myth about niche marketing. many cpas that i have talked to think that niche marketing means that most, or all of their business, needs to be in their niche.<\/p>\n<figure id=\"attachment_4229\" class=\"thumbnail wp-caption alignright\" style=\"width: 78px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4229\" title=\"marc rosenberg\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2009\/08\/marc_rosenberg.jpg\" alt=\"marc rosenberg\" width=\"78\" height=\"120\" \/><figcaption class=\"caption wp-caption-text\">marc rosenberg<\/figcaption><\/figure>\n<p style=\"padding-left: 30px;\"><strong>related:\u00a0 <\/strong><a title=\"permanent link to: practice development is no longer optional\" href=\"\/\/www.g005e.com\/2012\/11\/08\/practice-development-is-no-longer-optional\/\">practice development is no longer an optional activity<\/a> \u2022\u00a0<a title=\"permanent link to 10 good ways the achieve partner accountability\" href=\"\/\/www.g005e.com\/2012\/11\/01\/10-good-ways-the-achieve-partner-accountability\/\" rel=\"bookmark\">10 good ways the achieve partner accountability<\/a> \u2022 <a title=\"permanent link to pick your partners right to begin with\" href=\"\/\/www.g005e.com\/2012\/10\/18\/pick-your-partners-right-to-begin-with\/\">pick your partners right to begin with<\/a>\u00a0 \u2022\u00a0 <a title=\"permanent link to the first nine questions your partner team needs to embrace for optimal profitability\" href=\"\/\/www.g005e.com\/2012\/10\/13\/the-first-nine-questions-your-partner-team-needs-to-embrace-for-optimal-profitability\/\">the first nine questions your partner team needs to embrace for optimal profitability<\/a>\u00a0 \u2022 <a title=\"permanent link to profitability and the value of strategic thinking\" href=\"\/\/www.g005e.com\/2012\/10\/06\/profitability-and-the-value-of-strategic-thinking\/\">profitability and the value of strategic thinking<\/a>\u00a0 \u2022 <a title=\"permanent link to the five essential building blocks for creating a strong accounting firm\" href=\"\/\/www.g005e.com\/2012\/09\/28\/the-five-essential-building-blocks-for-creating-a-strong-accounting-firm\/\">the five essential building blocks for creating a strong accounting firm<\/a> \u2022 <a title=\"permanent link to the seven signs of great leadership in a cpa firm\" href=\"\/\/www.g005e.com\/2012\/09\/20\/the-seven-signs-of-great-leadership-in-a-cpa-firm\/\">the seven signs of great leadership in a cpa firm<\/a> \u2022 <a title=\"permanent link to: compensation issues for the new managing partner\" href=\"\/\/www.g005e.com\/2012\/08\/02\/after-the-baby-boom-a-new-generation-of-managing-partner-takes-over\/\">compensation issues for the new managing partner<\/a>\u00a0 \u2022<\/p>\n<p>they think they will have to stop being generalists or will have to give up all their clients outside the niche. this is absolutely not the case. <a href=\"\/\/www.g005e.com\/2012\/11\/17\/de-bunking-the-myth-about-niche-marketing-for-tax-and-accounting-firms\/#more-24191\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1339,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,5,3120],"tags":[99,79,561,691],"class_list":["post-24191","post","type-post","status-publish","format-standard","hentry","category-clients-and-service","category-outlook","category-pro-member-exclusive","tag-client","tag-marketing","tag-niche","tag-profitability","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo 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