{"id":24189,"date":"2012-11-08t13:02:01","date_gmt":"2012-11-08t18:02:01","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=24189"},"modified":"2015-10-23t02:37:32","modified_gmt":"2015-10-23t06:37:32","slug":"practice-development-is-no-longer-optional","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/11\/08\/practice-development-is-no-longer-optional\/","title":{"rendered":"practice development is no longer optional"},"content":{"rendered":"<p><strong>\u201cyou can\u2019t <em>not<\/em> try.\u201d<\/strong><\/p>\n<p><em>by marc rosenberg, cpa<br \/>\nauthor of <a href=\"http:\/\/baystreetgroup.com\/store\/rosenberg-profit\/\">what really makes cpa firms profitable?<\/a><br \/>\n<\/em><\/p>\n<p>certainly, one of the most obvious ways to increase revenues is by bringing in more business. firms usually find that most or all of this additional business falls directly to the bottom line. so why don&#8217;t so many firms at least <em>try<\/em> to do it?<\/p>\n<figure id=\"attachment_6260\" class=\"thumbnail wp-caption alignright\" style=\"width: 78px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6260\" title=\"marc rosenberg\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/marc_rosenberg.jpg\" alt=\"marc rosenberg\" width=\"78\" height=\"120\" \/><figcaption class=\"caption wp-caption-text\">marc rosenberg<\/figcaption><\/figure>\n<p style=\"padding-left: 30px;\"><strong>more marc: <a title=\"permanent link to 10 good ways the achieve partner accountability\" href=\"\/\/www.g005e.com\/2012\/11\/01\/10-good-ways-the-achieve-partner-accountability\/\" rel=\"bookmark\">10 good ways the achieve partner accountability<\/a> <\/strong>\u2022 <a title=\"permanent link to pick your partners right to begin with\" href=\"\/\/www.g005e.com\/2012\/10\/18\/pick-your-partners-right-to-begin-with\/\">pick your partners right to begin with<\/a>\u00a0 \u2022\u00a0 <a title=\"permanent link to the first nine questions your partner team needs to embrace for optimal profitability\" href=\"\/\/www.g005e.com\/2012\/10\/13\/the-first-nine-questions-your-partner-team-needs-to-embrace-for-optimal-profitability\/\">the first nine questions your partner team needs to embrace for optimal profitability<\/a>\u00a0 \u2022 <a title=\"permanent link to profitability and the value of strategic thinking\" href=\"\/\/www.g005e.com\/2012\/10\/06\/profitability-and-the-value-of-strategic-thinking\/\">profitability and the value of strategic thinking<\/a>\u00a0 \u2022 <a title=\"permanent link to the five essential building blocks for creating a strong accounting firm\" href=\"\/\/www.g005e.com\/2012\/09\/28\/the-five-essential-building-blocks-for-creating-a-strong-accounting-firm\/\">the five essential building blocks for creating a strong accounting firm<\/a> \u2022 <a title=\"permanent link to the seven signs of great leadership in a cpa firm\" href=\"\/\/www.g005e.com\/2012\/09\/20\/the-seven-signs-of-great-leadership-in-a-cpa-firm\/\">the seven signs of great leadership in a cpa firm<\/a> \u2022 <a title=\"permanent link to: compensation issues for the new managing partner\" href=\"\/\/www.g005e.com\/2012\/08\/02\/after-the-baby-boom-a-new-generation-of-managing-partner-takes-over\/\">compensation issues for the new managing partner<\/a>\u00a0 \u2022<\/p>\n<p>marketing is certainly one of the biggest, if not <em>the <\/em>biggest, ways the cpa industry has changed over the past 30 years. many years ago, a client of mine told me that all that is needed to be successful is to hang out your shingle and have good technical skills and reasonably good interpersonal skills. sooner or later, clients would come. <a href=\"\/\/www.g005e.com\/2012\/11\/08\/practice-development-is-no-longer-optional\/#more-24189\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>\u201cyou can\u2019t <em>not<\/em> try.\u201d<\/strong><\/p>\n<p><em>by marc rosenberg, cpa<br \/>\nauthor of <a href=\"http:\/\/baystreetgroup.com\/store\/rosenberg-profit\/\">what really makes cpa firms profitable?<\/a><br \/>\n<\/em><\/p>\n<p>certainly, one of the most obvious ways to increase revenues is by bringing in more business. firms usually find that most or all of this additional business falls directly to the bottom line. so why don&#8217;t so many firms at least <em>try<\/em> to do it?<\/p>\n<figure id=\"attachment_6260\" class=\"thumbnail wp-caption alignright\" style=\"width: 78px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6260\" title=\"marc rosenberg\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/marc_rosenberg.jpg\" alt=\"marc rosenberg\" width=\"78\" height=\"120\" \/><figcaption class=\"caption wp-caption-text\">marc rosenberg<\/figcaption><\/figure>\n<p style=\"padding-left: 30px;\"><strong>more marc: <a title=\"permanent link to 10 good ways the achieve partner accountability\" href=\"\/\/www.g005e.com\/2012\/11\/01\/10-good-ways-the-achieve-partner-accountability\/\" rel=\"bookmark\">10 good ways the achieve partner accountability<\/a> <\/strong>\u2022 <a title=\"permanent link to pick your partners right to begin with\" href=\"\/\/www.g005e.com\/2012\/10\/18\/pick-your-partners-right-to-begin-with\/\">pick your partners right to begin with<\/a>\u00a0 \u2022\u00a0 <a title=\"permanent link to the first nine questions your partner team needs to embrace for optimal profitability\" href=\"\/\/www.g005e.com\/2012\/10\/13\/the-first-nine-questions-your-partner-team-needs-to-embrace-for-optimal-profitability\/\">the first nine questions your partner team needs to embrace for optimal profitability<\/a>\u00a0 \u2022 <a title=\"permanent link to profitability and the value of strategic thinking\" href=\"\/\/www.g005e.com\/2012\/10\/06\/profitability-and-the-value-of-strategic-thinking\/\">profitability and the value of strategic thinking<\/a>\u00a0 \u2022 <a title=\"permanent link to the five essential building blocks for creating a strong accounting firm\" href=\"\/\/www.g005e.com\/2012\/09\/28\/the-five-essential-building-blocks-for-creating-a-strong-accounting-firm\/\">the five essential building blocks for creating a strong accounting firm<\/a> \u2022 <a title=\"permanent link to the seven signs of great leadership in a cpa firm\" href=\"\/\/www.g005e.com\/2012\/09\/20\/the-seven-signs-of-great-leadership-in-a-cpa-firm\/\">the seven signs of great leadership in a cpa firm<\/a> \u2022 <a title=\"permanent link to: compensation issues for the new managing partner\" href=\"\/\/www.g005e.com\/2012\/08\/02\/after-the-baby-boom-a-new-generation-of-managing-partner-takes-over\/\">compensation issues for the new managing partner<\/a>\u00a0 \u2022<\/p>\n<p>marketing is certainly one of the biggest, if not <em>the <\/em>biggest, ways the cpa industry has changed over the past 30 years. many years ago, a client of mine told me that all that is needed to be successful is to hang out your shingle and have good technical skills and reasonably good interpersonal skills. sooner or later, clients would come. <a href=\"\/\/www.g005e.com\/2012\/11\/08\/practice-development-is-no-longer-optional\/#more-24189\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1339,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[691],"class_list":["post-24189","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-profitability","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>practice 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