{"id":24189,"date":"2012-11-08t13:02:01","date_gmt":"2012-11-08t18:02:01","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=24189"},"modified":"2015-10-23t02:37:32","modified_gmt":"2015-10-23t06:37:32","slug":"practice-development-is-no-longer-optional","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/11\/08\/practice-development-is-no-longer-optional\/","title":{"rendered":"practice development is no longer optional"},"content":{"rendered":"

\u201cyou can\u2019t not<\/em> try.\u201d<\/strong><\/p>\n

by marc rosenberg, cpa
\nauthor of what really makes cpa firms profitable?<\/a>
\n<\/em><\/p>\n

certainly, one of the most obvious ways to increase revenues is by bringing in more business. firms usually find that most or all of this additional business falls directly to the bottom line. so why don’t so many firms at least try<\/em> to do it?<\/p>\n

\"marc
marc rosenberg<\/figcaption><\/figure>\n

more marc: 10 good ways the achieve partner accountability<\/a> <\/strong>\u2022 pick your partners right to begin with<\/a>\u00a0 \u2022\u00a0 the first nine questions your partner team needs to embrace for optimal profitability<\/a>\u00a0 \u2022 profitability and the value of strategic thinking<\/a>\u00a0 \u2022 the five essential building blocks for creating a strong accounting firm<\/a> \u2022 the seven signs of great leadership in a cpa firm<\/a> \u2022 compensation issues for the new managing partner<\/a>\u00a0 \u2022<\/p>\n

marketing is certainly one of the biggest, if not the <\/em>biggest, ways the cpa industry has changed over the past 30 years. many years ago, a client of mine told me that all that is needed to be successful is to hang out your shingle and have good technical skills and reasonably good interpersonal skills. sooner or later, clients would come. read more →<\/a><\/p>\n